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    3. Gimme! The Human Nature of Successful Marketing

    Gimme! The Human Nature of Successful Marketing

    Posted By: fdts
    Date: 27 Dec 2014 13:03:14
    Gimme! The Human Nature of Successful Marketing

    Gimme! The Human Nature of Successful Marketing
    by John Hallward
    English | 2007 | ISBN: 047010029X | 240 pages | PDF | 3.15 MB

    In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature of consumers and presents the proven tactics, techniques, and arguments that best motivate the human animal to buy.

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