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    Google AdWords Essential Training

    Posted By: groovebeat
    Google AdWords Essential Training

    Google AdWords Essential Training
    WEB-Rip | MOV | H.264 @ 1.5 Mbit/s | 960x540 | AAC Stereo @ 160 Kbit/s 48 KHz | 6+ Hours | 2.08 GB
    Genre: Google AdWords | Language: English

    Leverage the power of paid search advertising, the most direct and measurable advertising medium in existence, using the leading platform in this space, Google AdWords. Author David Booth shows how to start using this advertising platform to reach an enormous audience of potential customers with relevant messaging and measure the ROI from their activities. The course also provides an introduction to paid search advertising, an overview of the AdWords platform and interface, and lessons on keyword research, conversion tracking, and campaign optimization.
    Google AdWords Essential Training

    Google AdWords Essential Training

    Google AdWords Essential Training

    Google AdWords Essential Training

    Leverage the power of paid search advertising, the most direct and measurable advertising medium in existence, using the leading platform in this space, Google AdWords. Author David Booth shows how to start using this advertising platform to reach an enormous audience of potential customers with relevant messaging and measure the ROI from their activities.

    The course also provides an introduction to paid search advertising, an overview of the AdWords platform and interface, and lessons on keyword research, conversion tracking, and campaign optimization.

    Topics include:

    Understanding paid search advertising terms and definitions
    Creating an account and your first campaign
    Targeting locations, languages, and other demographics
    Writing effective text ads and using image ad formats
    Making ads stand out with extensions
    Setting and managing advertising budgets
    Understanding bidding options
    Researching, organizing and adding keywords
    Understanding advertiser requirements and your quality score
    Installing conversion tracking code and integrating with Google Analytics
    Optimizing ads using dynamic keyword insertion
    Ad split testing and landing page testing
    Working with the Offline Editor

    Google AdWords Essential Training