Fundamentals of Marketing and Brand Management Masterclass

Brand Management, Brand Strategy, Digital Marketing, Ethical and Sustainable Marketing

What you'll learn
- A Foundational and Strategic Understanding of the Marketing Process
- Mastery of the Traditional and Extended Marketing Mix (4Ps/7Ps)
- Students will transition from traditional concepts to modern execution by learning Digital Marketing Essentials
- Awareness of Ethical, Social, and Future Trends in Marketing

Requirements
- No Prior Marketing Knowledge Required (Beginner Level) as the course is structured around "Basic Principles" and covers all concepts from the ground up, students do not need a degree or prior professional experience in marketing.

Description
The course is a9-section deep diveinto the entire marketing discipline, moving from foundational definitions and the external environment to strategic models (STP, 4Ps/7Ps), consumer insights, digital execution, and ethical considerations. It balancesclassical marketing theory(e.g., PESTEL, Product Life Cycle) withcontemporary digital trends(e.g., SEO, AI, Sustainability).

The primary purpose is toequip current and aspiring Brand and Marketing Managerswith thestrategic frameworks and practical knowledgeneeded to analyze markets, understand customers, develop effective marketing mixes, and measure campaign success in today's dynamic, data-driven environment. It aims to transform theoretical knowledge intoactionable management skills.

"Fundamental Principles of Marketing for Brand and Marketing Managers," is excellent forCurrent Brand and Marketing Managerslooking to modernize their skills in digital and ethical marketing,Aspiring Marketing/Brand Professionalswho need a structured foundation to launch their careers, andSmall Business Owners (SBOs) & Entrepreneursseeking to systematically approach market research and strategy. Additionally,Sales, Product, and Finance Professionalswill benefit by gaining a clear understanding of marketing's strategic role, consumer demand drivers, and ROI measurement. Finally,Marketing Studentscan use the material as a comprehensive guide for reviewing and applying core academic concepts.

This is a great way to start your marketing career.

Disclosure: This course makes use of AI generated voice narrations and images to enhance learning experience.

Who this course is for:
- Aspiring Marketing Professionals & Students including those considering career switch
- Small Business Owners & Entrepreneurs
- Non-Marketing Professionals in a Business Setting
- Content Creators and Freelancers eg copywriters, social media managers, etc
More Info