Fmcg Industry Deepdive With Real Life Industry Data

To excel in B-School Placements, Summer Internship Projects, Consulting Assignments, case competitions related to FMCG

What you'll learn

Dynamics of Indian FMCG industry with real time data, examples and use cases

FMCG Category Analysis

FMCG Company Analysis

Impact of Modern Retail on FMCG

Data sources to access FMCG industry information

Requirements

None

Description

Course OverviewFast Moving Consumer Goods (FMCG) is the 4th largest industry in India with annual revenue of over US $100 bn.  FMCG companies one of the important recruiters in b-schools and hire for  Sales, Marketing, Analytics,  Operations, Supply Chain, Finance and HR roles. Many FMCG companies also offer PPOs based on the performance in Summer Internship projects.  A good knowledge of FMCG industry will help b-school students and professionals who are interested in a career in FMCG industry, consultants working on projects related to FMCG industry and anyone interested in this industry.Salient FeaturesThis course will be taught based real life industry data collected through interactions with industry leaders, various company reports and experience of tracking the industry for several years. Many interesting stories and use cases have been included.The industry data will be updated periodically to reflect the latest trends. COURSE CONTENTSIndian FMCG Industry OverviewCharacteristics of Indian FMCG IndustrySize and Growth Industry SegmentsShare of Rural and Urban DemandShare of General and Modern TradePenetration and Per capita ConsumptionNumeric and Weighted DistributionSome Common Strategies adopted by FMCG PlayersCategory AnalysisCategory Analysis is the core of the FMCG industry analysis.  In this course you will learn an effective framework to analyze an FMCG category within a short period of time by understanding key qualitative and quantitative trends.  The framework has been explained by taking real time data of 3 categories - Bath and Shower, Haircare and Deodorants.  The framework covers:Category SizeCategory break-up in terms of different productsGrowth of different products within the categoryCompany Market shares and changes over the yearsBrand shares and changes over the yearsNew launches and key category trendsThe driving factors for changes in market shares, important brand wars etc will be discussed in each category.Data related to several other categories will be added in due course. Company AnalysisYou will learn how to do the business analysis of an FMCG company and what important parameters to look for.  Two companies have been analyzed in great detail.  One is Hindustan Unilever Limited which is the largest FMCG company in India and the other is Patanjali which is a major disruptor in Indian FMCG industry in the last decade. Following are the key areas covered for both the companiesHindustan Unilever LimitedBusiness MixGrowth and Margins Why HUL's profitability show a distinct trend after 2010?Distribution strength in General Trade and Modern TradeAnalysis of Brands and their performanceComparison of top brands of HUL and ITCNew Launches in the last few years and their performanceFocus categories of the FutureAnalysis of HUL's acquisition of IndulekhaAnalysis of HUL's acquisition of GSKProject Shakti -What is it and it's impact on the companyProject Shikhar- What is it and it's impact on the companyPatanjaliDistinct growth trends between 2010 to 2017 and 2017 to 2022How Patanjali grew very fast between 2017 and 2022?Segmental mix of PatanjaliWhy Patanjali's growth slowed after 2017?Analysis of Ruchi Soya acquisitionOverviewWhy Patanjali acquired Ruchi Soya?Turnaround story of Ruchi SoyaImpact of Modern Retail on FMCGSources to access FMCG industry and company data.

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: Industry Overview

Lecture 2 Industry Characteristics, Size and Growth

Lecture 3 Segments, Rural Vs Urban demand, General Trade Vs Modern Trade

Lecture 4 Distribution

Lecture 5 Common Strategies

Section 3: Category Analysis - Bath and Shower

Lecture 6 Bath and Shower

Section 4: Category Analysis - Hair care

Lecture 7 Haircare 1

Lecture 8 HairCare-India's Coconut Oil War

Lecture 9 Hair Care 3

Section 5: Category Analysis - Deodorants

Lecture 10 Deodorant Category Trends

Section 6: Company Analysis - Hindustan Unilever Limited (HUL)

Lecture 11 HUL-Overview, Business Mix, Growth and Margins

Lecture 12 HUL-Distribution and Brands

Lecture 13 HUL_M&As

Lecture 14 HUL-Project Shakti

Lecture 15 HUL-Project Shikhar

Section 7: Company Analysis - Patanjali

Lecture 16 Patanjali - 2010 to 2017

Lecture 17 Patanjali - 2017 onwards

Lecture 18 Patanjali - Ruchi Soya Acquisition

Section 8: Impact of Modern Retail on FMCG and Data Sources

Lecture 19 Impact of Modern Retail on FMCG and Data Sources

B-school students o Preparing for FMCG Final or Summer placements interviews o Doing summer internships or Live Projects in a FMCG company o Preparing Business Case Competitions related to FMCG industry,Consultants doing a project for a FMCG company,B-school faculties who want to incorporate FMCG industry perspective as part of their course,Anyone who want to know how to understand an industry