Feed Your Business

"Very little in life is free or easy, but for businesses of all sizes the Google Merchant Center can help match prospective customers with your business. In Feed Your Business, Kevin provides a detailed how-to roadmap. Buy a copy for yourself, and seven more for your team!"

-Avinash Kaushik.
Author: Web Analytics 2.0, Web Analytics: An Hour A Day.

"The marketing world is full of thin and theoretical advice that diverts your attention from the prize. Thankfully, inside this book you have a hands-on approach of not just setting up, but actually optimising your shopping feed.And it is packed with real-life examples so you can start taking action immediately."
-Ed Leake.
www.edleake.com
Are you a business owner or marketer who feels like the competition is passing you by? Do you want to sell more products online? If so, it is essential that you take steps so that online buyers can find and consume information about your products. That is the only way that they will be purchased. Think of it this way: If you are not feeding your business, you are starving it. And that is a death sentence in today’s competitive online marketplace.
Having worked at Google on the Google Shopping Team, Kevin Wetherby discovered what works and what does not work for product optimization. He has presented this information to Fortune 500 retailers and agencies from all over the world. Now, in this book, he shares that knowledge with you so that you too can learn to optimize your product feed and outrank your competitors.
It is important to understand how the top advertisers are successful. After all, the top 5% of Google Shopping advertisers account for nearly 90% of all clicks. That means if you are not in that top 5%, you are nowhere.

In this book you will learn to:

Build a feed

Add the correct optimization to each feed attribute

Get the most possible out of Google Merchant Center

Implement feed rules

Correct feed errors