Facebook & Instagram Ads For Beginners 2022

A former Facebook employee teaches how to run your first Facebook & Instagram ad campaign, effectively and easily.

What you'll learn
Step-by-step blueprint for creating and launching your first Facebook & Instagram ad campaign
Understand how Facebook/Instagram/Messenger/Whatsapp fit into Meta's ecosystem
Setup your Facebook & Instagram pages & business accounts (step-by-step tutorials)
Learn to build high quality ads that resonate with users, easily, and for free
3 Bonuses: Campaign Builder Template, PDF Playbook, and Canva Ad-Creation Tutorial
Requirements
No requirements - this is for beginners.
Description
In this course, I'll teach you step-by-step, how to setup your first Facebook ad campaign, from scratch, unlocking a new stream of growth for your business.  Facebook's ad platform is complex, and knowing where to begin is a serious challenge. Mistakes are costly. There are many self-reported experts out there, providing conflicting advice. Figuring out who and what info to trust is frustrating and demoralizing. 8 years ago, I taught myself Facebook ads, and discovered that it has the potential to cost you countless hours and endless effort. But it doesn't need to.That's why I built this course.I've consolidated 8 years of experience (3 years as a Facebook employee), mistakes, and learnings, into this straight-to-the-point training. I'll take you through exactly what you need to know to run your first Facebook/Instagram ad campaign.Through this course, you'll: Learn how to plug in to Meta's Ad Platform: Before running ads, it's critical that you understand the ecosystem as a whole, and how Facebook/Instagram/Messenger/Whatsapp fit into Meta's bigger picture.Get step-by-step instructions for setting up your Pages and Accounts: A critical precursor to running ads effectively - I'll take you through the step-by-step process for setting up your business suite, ad account, Facebook & Instagram pages, and payment settings, so that you're ready to use Ads Manager - the ad platform that is significantly more powerful than running ads in-app on your phone. Create and launch your first Facebook & Instagram ad campaign: I'll walk you through, step-by-step, my blueprint for how you can create and run your first Facebook/Instagram ad campaign. You'll also get immediate access to these 3 bonuses, included in your enrollment: Bonus #1: Build ads using Canva: I'll teach you how to build your first ads using my favourite ad creation tool: Canva. You'll learn how to make ads from templates, easily, affordably, and quickly.  Bonus #2: PDF Playbook: Get a downloadable playbook document of everything included in this course, for you to print out or reference during/after the course. Bonus #3: Campaign Building Framework: A framework I've built to help you map out key pieces of your first campaign(s) - this document will be provided for download as well as instructions on how to use it effectively, making it significantly easier to setup your campaign and avoid costly mistakes.

Overview

Section 1: Foundational Knowledge - Before You Create a Campaign

Lecture 1 Introduction, Agenda, and Our Objectives

Lecture 2 About Me: How I've Made Millions of Dollars of Mistakes

Lecture 3 The Incredible Potential of Facebook Ads

Lecture 4 Challenges: Where Do Most People Go Wrong?

Lecture 5 Meta's Connected Ecosystem of Platforms

Lecture 6 Understanding Facebook Campaign Structure

Section 2: Tutorial: Setting Up Your Ad Account

Lecture 7 Create Your Facebook Page

Lecture 8 (Optional) Create Your Instagram Page

Lecture 9 Create Your Meta Business Suite (Business Manager)

Lecture 10 Create Your Ad Account & Setup A Payment Method

Section 3: Creating and Launching Your Ad Campaign

Lecture 11 Planning With Campaign Builder Framework

Lecture 12 Campaign Creation & Choosing an Objective

Lecture 13 Adding the Facebook Pixel to Your Site

Lecture 14 Ad Set Creation & Audience Targeting

Lecture 15 Creating an Ad and Launching Your Campaign

Lecture 16 Advancing Your Knowledge and Skills

Entrepreneurs, small business owners who want to grow their business with Facebook & Instagram ads,Freelancers who want to learn Facebook ads so they can sell their services to clients,Marketers who want to branch out into Facebook & Instagram ads,Content creators who want to increase their influence and creator growth via paid ads