Facebook Ads 2023: Launch Pro Advertising Campaigns

Move from simple to compelling advertising campaigns with Facebook Ads and increase your value in the business

What you'll learn

The logic of advertising with Facebook Ads and what is needed to start with ad campaigns.

How to identify the target audience

What is competitive analysis? How to choose a budget for advertising

Why an account linking is important and the steps to do that. How to launch the ad campaign from the phone

Concepts of working in Business and Ads Managers

A detailed guide on how to launch the ad campaign using Ads Manager. Which types of advertising exist

How to create different types of audiences in Ads Manager

Which visuals might be used in advertisement and what better to choose

What actions could cause Facebook to block the account

Analyzing campaign results and ways to enhance them. Attribution models

Retargeting as an effective tool to engage clients. How to track interactions with products using feeds

Requirements

It is preferred to have a basic knowledge of the digital marketing industry, but not necessary

It is recommended to have an online project that you want to work on

Description

Looking for a promotion in the marketing field or switching to a new job? Facebook advertisement is definitely for you!That is no longer just a social network for connecting with people and making new friends. With more than 2 billion users, there is already a potent digital channel that might serve as customers for any company. To give possibilities for making advertisements Meta developed a platform called Facebook Ads. This tool allows promoting in the whole Facebook community: Facebook, Instagram, Audience Network, and Oculus.It offers numerous capabilities to engage the audience, making specialists who launch beneficial ads popular among businesses. You can increase your marketing strategies' value, understand which content works, and even start making ads apart as a consult.Together with a famous SMM specialist and instructor, Vlad Bogutskiy, we developed this Facebook Ads 2023: Launch Pro Advertising Campaigns to assist you in starting successful ad campaigns.In this course you will learn how to:Work with Facebook Business and Ads ManagerIdentify the target audienceMake a competitive analysis and set up the budgetCreate a Facebook or Instagram ad on mobile and in Ads ManagerWork with Audiences in Ads ManagerMake engaging creatives for effective advertisingLaunch ads which not be blocked by FacebookUse the Facebook analytic tools to monitor advertising activitiesDeal with retargeting to engage more customersWhy should you choose this course?Why should you choose us over other online Facebook Ads courses?You will have the opportunity to learn about Facebook Marketing from the top internet marketing professionalsWe are industry experts! WebPromoExperts Academy and Skillsbooster Academy have over 12 years of experience in internet marketing. Our digital agency, WebPromo, is a Google Premier Partner and a Facebook Marketing PartnerDuring our career at the digital agency, we have launched over 1,500 successful marketing strategies and marketing campaigns.More than 375 000 internet marketers have enrolled in our online courses both on Udemy and at offline and online WebPromoExperts AcademyOur internet marketing courses are easy to understand. We train specialists for strategy, digital agency management, SMM, SEO, content marketing, PPC advertising, SERM, email marketing, web analytics, and other areas of digital marketingWhat else do you get?lifetime access to the course and its updatesa certificate from Udemy upon completion of the courseEnroll now!You have nothing to lose and everything to gain. This course comes with a 30-day money-back guarantee!Want to start now? Click the "Buy now" button and learn how to use Facebook Ads to promote your business!

Overview

Section 1: Introduction to Targeted Advertising

Lecture 1 Algorithm for Launching Advertising on Facebook and Instagram

Lecture 2 Personal Profile and Business Page

Lecture 3 Analysis of the Target Audience

Lecture 4 Analysis of Trade Offers. Competitor Analysis

Lecture 5 Methods of Drawing Up an Advertising Budget

Lecture 6 How to study on Udemy effectively

Section 2: Types of Advertising. Facebook Ads Manager

Lecture 7 Linking Facebook and Instagram Accounts

Lecture 8 Interface and Functionality of Meta Business Manager - Basic Settings

Lecture 9 Launching Advertising from a Phone

Lecture 10 Launching Ads from the Ads Manager

Section 3: Creating Facebook and Instagram Ads

Lecture 11 Step-By-Step Setup for Promoting an Existing Post on Facebook or Instagram

Lecture 12 Step-By-Step Launch of an Ad Campaign with the Goal of Attracting Traffic

Section 4: Facebook and Instagram Advertising Audiences

Lecture 13 Creating an Audience in Ads Manager

Lecture 14 How to Download a Phone List, Email List, and Customer List

Lecture 15 "Actions in the App" and "Actions Offline" Audiences

Lecture 16 An Audience from Facebook and Instagram

Lecture 17 Lookalike Audiences

Section 5: Ad Images on Facebook and Instagram

Lecture 18 Placements and Their Formats

Lecture 19 Which Images Will Definitely Sell

Lecture 20 Photo Content

Lecture 21 Video Ad

Lecture 22 Advertising in Stories

Lecture 23 Recommendations and Advice

Lecture 24 Advertising Settings

Section 6: Blocking Facebook and Instagram: Rules

Lecture 25 Basic Rules of Advertising: What is Not Permitted?

Section 7: Advertising Analytics

Lecture 26 Analytics in the Ads Manager

Lecture 27 Facebook Attributions

Lecture 28 A/B Testing

Section 8: Remarketing on Facebook and Instagram

Lecture 29 Retargeting on Social Networks

Lecture 30 Dynamic Remarketing

Lecture 31 The Product Feed

Lecture 32 Texts and Images for Remarketing

Lecture 33 Assessment of Advertising Effectiveness

Lecture 34 How to Leave a Course Review

Lecture 35 How to Get a Certificate

Marketers who are interested in expanding their skills in promoting,Small business owners who desire to increase the client count,SMM specialists who wish to understand how their content works in advertising,Everyone who wants to promote their projects on Facebook or Instagram