Executive Diploma in Marketing Management

Marketing Principles, Management and Strategy, Targeting, Segmentation, Pricing, 4P, SWOT, Promotion, Marketing Control

What you'll learn
Introduction to Marketing Management
Principles of marketing management effectiveness
Target market analysis
Segmentation and positioning
Development of a marketing package
Pricing
Distribution and promotion
Marketing Management and Сontrol
Targeting
Segmentation
4P
SWOT

Requirements
No special requirements. Course for any who want to build a career at marketing and management

Description
What you'll learnWhats is Marketing Management nowadaysThe theory of Marketing ManagementPrinciples of marketing management effectivenessTarget market analysisSegmentation and positioningDevelopment of a marketing packagePricingDistribution and promotionMarketing Management and СontrolCourse provided by MTF Institute of Management, Technology and FinanceMTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance. MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things. MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.MTF is present in 208 countries and has been chosen by more than 380,000 students.Course Plan:1. Introduction to Marketing Management2. Principles of marketing management effectiveness3. Target market analysis4. Segmentation and positioning5. Development of a marketing package6. Pricing7. Distribution and promotion8. Marketing Management and СontrolCourse Instructor: Zhansaya Berdikulova, Regional Coordinator of the leadership development project in schools of Kazakhstan,certified coach, leadership development coachMaster of Economic Sciences of M.Auezov South Kazakhstan UniversityA little about me:My name is Zhansaya, but for you I'm just SayaFor the last 10 years, I have been teaching adults and children leadership, communication, conflict management, decision-making, planning - all the flexible skills necessary for life and work. In addition, I teach trainers and teachers who further transfer this knowledge and skills. Higher economic education in the field of management and marketing helps me to lead leadership not only as a life skill, but also as a professional for becoming top managers and managers. I wish you new knowledge and hope that the course will be useful and effective for you!Let's get started!Linked Topics:Marketing FundamentalsManagement FundamentalsBusiness Fundamentals

Who this course is for:
Course for any who want to build a career at Marketing