The Evolution of New Markets
P. A. Geroski, "The Evolution of New Markets"
Oxford University Press | 2003 | ISBN: 0199248893 | 240 pages | PDF | 1 MB
Oxford University Press | 2003 | ISBN: 0199248893 | 240 pages | PDF | 1 MB
How do markets eolve? Why are some innovations picked up straight while others take years to be commercialized? Are there first-mover advantages? Why do we baheve with 'irrational exuberance' in the early evolution of markets as was the case with the dot.com boom? Ths book explains in a refreshingly clear style how markets develop. His purpose is to show how good a grasp of economics can improve managers' business and investment decisions.
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