Entity SEO: Moving from Strings to Things

About the Author
Entity SEO is written by renowned SEO Speaker and long time friend to the search industry, Dixon Jones.


Kelvin Newman of Brighton SEO said: "Dixon's been a leading light of the SEO industry for as long as I can remember, so whenever he puts something new out you know you need to pay attention!"

Dixon Jones was Born in England in 1964. He is a well-known, respected and awardwinning member of the Internet Marketing community with 20 years of experience in search marketing and 25 years of business innovation. An expert in Information Retrieval manipulation, specifically in Big Data environments. A pioneer of the Freemium SAAS subscription business model. A family man with two children. Dixon now lives in Bedfordshire, England. Dixon started in Search Engine Optimization in 1999 when he cofounded the agency Receptional with his then partner, Dr David LO Smith, who sadly passed away in 2021. He then went on to help build the specialist search engine: Majestic into a Queens Award-winning technology. He is currently the CEO and co-founder of Inlinks.net.

Qualifications • FRSA (Fellow of the Royal Society of Arts). Not so much qualification as a movement of people trying to make the world more equitable. • MBA From Aston University Business School with a specialism in Strategy • BA(Hons.) From Brunel University in Maths and Management Studies.

What's in This Book
Contents:
THE KNOWLEDGE GRAPH EXPLAINED
THE EVOLUTION OF SEMANTIC SEARCH
GOOGLE’S ENTITY SEARCH TOOL
SEMANTIC SEO STRATEGIES
EARNING A WIKIPEDIA LISTING
HOW TO BE AN ENTITY WITHOUT A WIKIPEDIA ENTRY
ALIGN YOUR ONLINE PRESENCE WITH YOUR NICHE
CREATING DIGITAL ASSETS
HOW TO ADD STRUCTURED MARK-UP TO YOUR CONTENT
HOW TO BUILD INTERNAL LINKS FOR SEO
BUILDING AND VIEWING YOUR INTERNAL LINK GRAPH
INTERNAL LINKS GUIDE
SEARCH ENGINE UNDERSTANDING
RAPPING IT ALL UP