Do-It-Yourself Branding

What Is It and What Do You Need to Do?

What you'll learn
Discover what branding is and why you need it
Acquire an understanding of the 3 types of branding
Define your basic brand standards
Understand what full brand standards are
Learn how messaging statements define and communicate your brand
Manage your brand so you always have a consistent message
Requirements
No previous requirements or prerequisites are needed to take this course! If you want to do the activity, it's available as a Word document.
Description
If you have a hobby, side hustle, small business, or nonprofit that you need to brand, this course will teach you how to assess what you’re already doing to see if it’s effective branding or not, and you'll be given tools to develop basic brand standards that will ensure you present yourself with a clear and consistent brand every time.WHAT WILL YOU LEARN?I've specialized in starting and leading marketing departments for over 2 decades and have been responsible for branding, or rebranding, each organization I've worked for. In this course, you’ll learn the first steps to brand what you're marketing and to do it yourself!Some of the things you’ll learn are:What branding is and why you need itThe 3 types of brandingDefining your basic brand standardsWhat full brand standards areHow messaging statements define and communicate your brandManaging your brand so you always have a consistent messageThrough our course activity, you'll walk away with your very own basic brand standards guide! These will set you up for branding consistently and effectively.IS THIS COURSE FOR YOU?Yes! This course is for anyone who needs to brand and market anything. All you need is provided - just download the course activity and you’re ready to grow in your understanding of what’s out there to help you brand your person, product, or service!LET'S GET STARTED!I hope to hear about the branding efforts you need and what your brand will look like after implementing the things you learn in this course! If you have any questions or feedback, please send them my way and I'll get back to you.

Overview

Section 1: Laying the Foundation

Lecture 1 Introduction

Lecture 2 What is Branding?

Lecture 3 What Are The 3 Types of Branding?

Section 2: Creating Brand Standards

Lecture 4 Course Activity

Lecture 5 Overview

Lecture 6 Logo and Design Elements

Lecture 7 Color Palette

Lecture 8 Typography

Section 3: Growing Your Brand

Lecture 9 What Are Full Brand Standards?

Lecture 10 What is Messaging?

Lecture 11 How Do I Manage My Brand?

Section 4: Conclusion

Lecture 12 What's Next?

This class is for anyone who needs to brand and market anything.