Diploma Course In Marketing Management

Enhance your skills and become a successful Sales and Marketing Practitioner

What you'll learn
Understand 6 Ps of Marketing Mix
Apply various Sales and Service techniques
Apply Market analysis techniques
Improve business communication
Apply systematic process for Creativity and Innovations
Understand the common trends in Digital Marketing
Improve Leadership Quotient for better productivity
Improve your understanding of Business KPIs
Requirements
Understanding of the English language.
Interest in Sales and Marketing
Interest in Business, Leadership and Management
Description
Are you someone who wants to join management in the corporate world?Are you someone who wants to lead the Sales and Marketing department?Are you someone who wants to be an entrepreneur?If the answer to any of these questions is a yes, then you’ve landed on the right placeEnhance your skills in Sales and MarketingSales and Marketing means the process of developing growth opportunities and relationships with other organizations, building long term partnerships. They have to create prospects, meet the client in person, build trust, and bring in technical people. It helps in developing a web of relationships, which helps in expanding the business.Section 1: Sales and Service ExcellenceTouchpointsGUEST ModelGain AttentionUnderstand NeedsExplain about the Product/ServiceSuggest and Objection HandlingThank youSection 2: Business AcumenMeaning and ImportanceCommon terminologiesCommon KPIsBusiness Model CanvasCase-studySection 3: Business Analysis TechniquesSWOT AnalysisPESTLE AnalysisSection 4: Design Thinking and Creativity for InnovationMeaning and ImportanceEmpathiseDefine the Problem StatementIdea generation and BrainstormingProtype and TestCase-studySection 5: Retail IndustryMeaningStory of RetailCommon formatsKey players6 Ps of Retail Marketing MixSection 6: PricingPricing MethodsPrice elasticitySurvey - willingness to paySection 7: Luxury Brand ManagementTips applied by Luxury BrandsMoreover, everyone should be excellent in the competency of Sales and Marketing.Enhance your skills in Sales and Marketing and enjoy the course!

Overview

Section 1: Sales and Service Excellence

Lecture 1 Touchpoints

Lecture 2 GUEST Model

Lecture 3 Gain attention

Lecture 4 Understand Needs

Lecture 5 Explain about the Product/Service

Lecture 6 Suggest and Objection Handling

Lecture 7 Thank you

Section 2: Digital Marketing

Lecture 8 Introduction

Lecture 9 Search Engine Optimisation (SEO) - Introduction

Lecture 10 How Search Engine works

Lecture 11 What a website is made of!

Lecture 12 Keyword research

Lecture 13 On-page and Off-page Optimization Part 1

Lecture 14 On-page and Off-page Optimization Part 2

Lecture 15 Email Marketing

Lecture 16 Email Marketing System

Lecture 17 Email Marketing System

Lecture 18 LinkedIn Profile Optimization

Lecture 19 Increase your Reach on LinkedIn

Lecture 20 Online Advertisements

Lecture 21 Google Ads - Search Engines

Lecture 22 Web Analytics

Lecture 23 Google Analytics

Section 3: Guerrilla Marketing

Lecture 24 Meaning and key characteristics

Lecture 25 Examples

Section 4: Design Thinking and Creativity for Innovation

Lecture 26 Meaning and Importance

Lecture 27 Empathise

Lecture 28 Define the Problem Statement

Lecture 29 Idea generation and Brainstorming

Lecture 30 Prototype and Test

Lecture 31 Case study

Section 5: Business Analysis Techniques

Lecture 32 SWOT Analysis

Lecture 33 PESTLE Analysis

Section 6: Business Acumen

Lecture 34 Meaning and Importance

Lecture 35 Common Terminologies

Lecture 36 Common KPIs

Lecture 37 Business Model Canvas

Lecture 38 Case-study: Business Model Canvas

Section 7: Types of Industries

Lecture 39 Types of Industries

Section 8: Retail Industry

Lecture 40 Meaning

Lecture 41 Story of Retail

Lecture 42 Common formats

Lecture 43 Key Players

Lecture 44 6 Ps of Retail Marketing Mix

Section 9: Pricing

Lecture 45 Pricing Methods

Lecture 46 Price elasticity

Lecture 47 Survey - Willingness to pay

Section 10: Buying and Merchandising

Lecture 48 Principles of Merchandising

Section 11: Supply Chain Management

Lecture 49 Is Supply Chain that simple?

Section 12: Bar Codes

Lecture 50 Meaning

Lecture 51 Common types

Lecture 52 What is GTIN

Lecture 53 How to generate Bar Codes

Section 13: Point of Sale (POS)

Lecture 54 Meaning

Lecture 55 Case study

Section 14: Visual Merchandising

Lecture 56 Meaning and Importance

Lecture 57 Key Elements

Lecture 58 Store Exteriors and Store Interiors

Lecture 59 Store Layouts

Lecture 60 Fixtures

Lecture 61 Product Presentation/Merchandise Arrangement

Lecture 62 Signages

Lecture 63 Planogram

Lecture 64 Popular Tips and Tricks

Lecture 65 Case study

Section 15: Customer Relationship Management (CRM)

Lecture 66 Meaning and Importance

Lecture 67 Demo - 1

Lecture 68 Demo - 2

Section 16: Process Improvement

Lecture 69 Lean vs. Six-Sigma vs. Lean Six-Sigma

Lecture 70 5S methodology

Section 17: Legal

Lecture 71 Common Legal Terminologies which everyone should know

Section 18: Team Management

Lecture 72 What is HRM?

Lecture 73 Evolution

Lecture 74 Functions

Lecture 75 Competency based job analysis

Lecture 76 Assessment Tests

Lecture 77 Common Hiring Biases

Lecture 78 ADDIE Model in Training

Lecture 79 Performance Management Meaning

Lecture 80 What should we assess?

Lecture 81 Key Characteristics

Lecture 82 SMART goal setting

Lecture 83 KRAs and KPIs

Lecture 84 Giving constructive feedbacks

Lecture 85 Maslow's hierarchy of needs

Lecture 86 Belbin Team Roles

Section 19: Luxury Brands

Lecture 87 Tips applied by Luxury Brands

Section 20: Communication and Communication skills

Lecture 88 Communication basics - Elements

Lecture 89 Communication basics - 7 Cs

Section 21: Email Etiquettes

Lecture 90 Meaning and Importance

Lecture 91 Email structure

Lecture 92 How to write emails effectively

Lecture 93 Common phrases

Lecture 94 Common abbreviations

Section 22: Corporate Storytelling

Lecture 95 Storytelling

Lecture 96 Common myths

Lecture 97 Tools

Lecture 98 Types of stories

Lecture 99 Crucial elements

Lecture 100 Chemicals released

Section 23: Leadership Quotient (LQ)

Lecture 101 Self-Assessment and common myths

Lecture 102 Conflict Management

Lecture 103 Self-Assessment - Assertive

Lecture 104 Assertive Communication techniques

Lecture 105 Change Management

Management students,Managers,Business Owners/Entrepreneurs