Digital Marketing 32 in 1 Course (Master Online Advertising) (Updated 02/2021)

Practical explanations with valuable tips and advice on how to accomplish efficient online marketing goals

What you'll learn
How to effectively set up and publish online campaigns on different platforms

Description
Everything you need to know about Marketing in the Digital era (23 in 1 course)

Just take a look at the titles of each section! Here you are going to learn a lot of new things about Google, YouTube, Facebook, Instagram, LinkedIn, Twitter, Reddit, Snapchat Marketing. Moreover, we will talk about SEO, ASO, split testing, email marketing, video marketing, content marketing, affiliate marketing, referral programs, social media strategy, GDPR for marketers, copywriting, podcasting… We will also take a look at Google Analytics and connecting your Shopify store to the Facebook page. After this course, you will be able to design, set up and test your own different types of ad campaigns and perform online marketing throughout different platforms.

Digital Marketing 101 (lectures):

Introduction

Difference between Marketing and Advertising

Digital Marketing & Online Marketing & E-marketing

Social Media Marketing & Email Marketing & Affiliate Marketing

SEM & SEO

Inbound Marketing & Outbound Marketing & Content Marketing

Native Advertising & Geo marketing

Video Marketing & Mobile Marketing

Viral Marketing & Influencer Marketing

AR Marketing & VR Marketing

Thank you

Facebook Ads (lectures):

Introduction and course description

How does an ad look like and what is it

Ads Manager interface explained

Types of campaigns

Setting up the campaign (Ad Set)

Setting up the campaign (Ad)

Reports and metrics

Instagram growth (lectures):

How to grow your Instagram account

The significance of the Explore page

Profile and content tips

Power likes and Engagement groups

Things to avoid (most important DON’Ts)

Automation in short & the Mother-child method

Instagram Ads (lectures):

Introduction and course description

Instagram's overview and some statistics

Tips for building your Instagram page

Where to start and one important condition

How to set up an Instagram campaign

Different ad sizes and recommendations

Google Ads (lectures):

Introduction and course description

What is Google Ads

Ad examples on Google

Google Ads' interface explained

Types of goals and campaigns

How to set up a Google Search Ad

How to set up a Google Display Ad

How to set up a YouTube Ad

Overview of Google campaigns (metrics and reports)

How to use Google Trends tool

How to use Google Alerts tool

How to preview your ads

Different types of keywords (important to know)

How to use Google Keyword Planner

Negative keywords explained

How to create a negative keyword list

Important to know about negative keywords

Snapchat Ads (lectures):

Introduction and course description

Snapchat's overview and some statistics

How to find Snap Ads Manager and its interface explained

Overview of the advanced mode in Ads Manager

Creating the campaign (with Snap Ad)

Creating the campaign (with Story Ad)

Creating the campaign (with Collection Ad) and Filter explained

Facebook Ads vs Google Ads - which platform to choose? (lectures):

Introduction

Examples of Facebook Ads

Examples of Google Ads

Facebook Ads vs Google Ads part 1

Facebook Ads vs Google Ads part 2

Final words

Summary conclusion

Canva graphic tool explained (lectures):

What is Canva

Canva's home interface

How to design part 1

How to design part 2

How to export and different options

How to choose the proper fonts (lectures):

Typeface and Font difference

Serif fonts explained

Sans Serif fonts explained

Script fonts explained

Display fonts explained

IL1 test

How to choose the best font (advice)

Where to download the fonts

Online advertising metrics explained (lectures):

Introduction

Cost Per Metrics (CPC, CPA, CPM. CPL, CPE…)

CPL, CPA, CPI, and Effectiveness explained

CTR, CR, ROI, and IR

Video Metrics (CPV, CPM, CTR, View Rate, Watch time…)

Important Marketing Terms & Conversion vs Conversion Value explained

Conclusion

YouTube Ads (lectures):

Introduction

Skippable in-stream ads explained

Non-skippable in-stream ads explained

Discovery (TrueView) ads explained

Bumper ads explained

Outstream ads explained

Sequence ads explained

Non-video ad formats explained

How to link your YouTube account with Google Ads

How to set up a YouTube campaign (step by step) part 1

How to set up a YouTube campaign (other video formats) part 2

A/B split testing for Facebook Ads & Google Ads explained (lectures):

What is split testing

Examples of split testing ads

Why is A/B testing so powerful

Important split testing rules

Ideas for Facebook and Google A/B testing

A most important rule for ad testing (rule #2 from the previous video explained)

Case study #1 (placement testing)

Case study #2 (delivery optimization testing)

Case study #3 (audience and ad creative testing - 2 variables)

Case study #4 Google Ads (demographics and ad variation tool)

Case study #5 Google Ads (test different parameters)

Facebook Lead Ads for Local Business (lectures):

What are the lead ads and how do they work

How to set up the lead ads for a local business (ad set level) part 1

How to set up the lead ads for a local business (ad level) part 2

How to set up the lead ads for a local business (form creation) part 3

Where can you find the collected data

Facebook Lead Ads vs Facebook Conversion Ads

Video Marketing (lectures):

Definition and benefits

10 different video types

Video type examples

How to get started with video marketing (10 steps)

Where to distribute the video

How to improve the SEO with videos

Powerful video tips

Which software to use for video editing (short overview)

Tips on how to create a great thumbnail

Video keyword research

Important video metrics

SEO for Small Businesses (lectures):

What is SEO and what is a small business

Most important SEO tips for small business

Logical website structure

Google Search Console & Bing Webmaster Tools

Google My Business page - why and how

Keyword research and long-tail keywords

Page title and Meta description

Common technical SEO problems

Links from business partners

SEO - Search Engine Optimization (lectures):

What is SEO

How does PageRank work

On-page factors explained (powerful SEO tips)

Off-page factors explained

E-A-T concept explained

What is the Answer Box and how to appear there

SEO tips (things to avoid)

Local SEO tips

How to Optimize for Voice Search

SEO tools (short overview)

Reddit Ads (lectures):

What is Reddit

How big is Reddit

Types of Reddit Ads

Video Ads explained

Reddit Ads Manager explained

Billing settings and managing accounts

Different objective types explained

How to set up the Reddit campaigns

Things to have in mind

Twitter Ads (lectures):

Introduction to Twitter

How to make your Twitter Page stand out

Which content to use on Twitter

How to access and create an account

Twitter Ads Interface Explained

How to set up a Twitter campaign step-by-step guide

Most Important Tips

What is the ideal Tweet length

How to use the Advanced search

Social Media Strategy (lectures):

What is a social media strategy and why is it important

Define social media marketing goals (step 1)

Learn everything you can about your audience – create a buyer persona (step 2)

Research your competition (step 3)

Determine which networks to use and how (step 4)

Set up and optimize your accounts (step 5)

Choose your core piece of content format (step 6)

Determine the best time to post (step 7)

Best timings to post on different social media (overview of the research)

Create a posting schedule (step 8)

Try to connect with the key influencers (step 9)

Build the cross-functional team (step 10)

Key points on how to improve your existing strategy

A list of all 10 steps summarized

Shopify store and Facebook ads (lectures):

Introduction video

How to add a Facebook pixel to the Shopify store

What is Business Manager and why should you use it

How to create a Facebook catalog and add products from Shopify

How to create a catalog sales campaign (ad set level)

How to create a catalog sales campaign (ad level)

How to set dynamic creative ads within the traffic objective campaign

GDPR for Digital Marketers (lectures):

What is GDPR and why is it important

What is considered to be personal data

What does GDPR cover

Examples of the things you are not able to do anymore

3 key areas of GDPR

Data permission (key area #1 of GDPR)

Data access (key area #2 of GDPR)

Data focus (key area #3 of GDPR)

Difference between Data Controller and Data Processor

What does GDPR mean for pixels, cookies, and tracking codes

What if you acquire a personal data list

Business cards and phone calls

Facebook and LinkedIn lead ads (& lead ads in general)

Tips to implement GDPR

Advantages of GDPR

Important disclaimer

Copywriting (lectures):

What is copywriting

General guide on how to write a great ad copy

Mirror the visitor’s end goal (tip 1)

Make things personal (tip 2)

Integrate text and visual, Use simple English & Test (tip 3, 4, 5)

Implement FOMO (tip 6)

Invest in the headlines (tip 7)

Create a curiosity gap (tip 8)

Surprise your audience & Use numbers (tip 9, 10)

What are the Power Words

Top 5 words in English

Types of Power Words and their lists

Additional Power Words and explanations

This, What, When, Which, Why & How explained

Power Words for CTA

Google Analytics (lectures):

Introduction

How to set up a Google Analytics account

How to set up Conversion Goals

Google Analytics basic terms explained

Home section explained

Customization section explained

Real-time reports explained

Audience reports explained

Acquisition reports explained

Behavior reports explained

Conversions reports explained

Two often misconceptions

Google Analytics Settings explained

LinkedIn Ads (lectures):

Introduction (LinkedIn in numbers)

How to access LinkedIn Campaign Manager

How to create an account

LinkedIn Campaign Manager settings explained

How to create a campaign group

How to set up a campaign

How to set up an ad

Different objectives and ad formats explained

How to set up the Insight Tag and check the performance

Email Marketing (lectures):

What is Email Marketing and why you should use it

Basic steps of Email Marketing

How to set up Gmail Ads in Google Ads

Important subject line elements to catch attention

Guideline on how to write the best headlines

Important rules to have in mind

How to build an email list

Important advice when building an email list

How often to get in touch with your audience

Email Marketing metrics

Email Marketing automation

Content Marketing for Beginners (lectures):

Introduction

Where to start and how to stay up to date with the content

How to use Google Alerts

The Advantages of Content Marketing

4 Important Content Marketing Tactics

Where to distribute your content

Tools for Content Marketing

Affiliate Marketing (lectures):

What is affiliate marketing

Who are the key players (3+1 segments)

How the affiliate program works

How to start with the affiliate marketing (merchant’s perspective)

How to start with the affiliate marketing (affiliate’s perspective)

How do affiliates get paid

Commission rates – Things to know

Pros vs cons of being an affiliate

Pros vs cons of using the affiliate programs as a merchant

Affiliate marketing vs Dropshipping

Affiliate programs vs Referral programs

How to become a successful affiliate marketer

Common types of affiliate marketing channels

Referral Programs (lectures):

What is a referral program

Referral program vs affiliate program

What makes a good referral program

How to build a successful referral program

Famous examples of the viral referral programs

Benefits of the referral programs

Surveys (lectures):

Introduction

Difference between surveys, questionnaires and polls

7 steps on how to conduct an online survey

Types of survey questions

Different levels of rating scale explained

13 quick tips for conducting successful surveys

Survey tools (overview)

How to distribute the online survey

Paid online surveys explained

ASO - App Store Optimization (lectures):

What is App Store Optimization and why it matters

The difference between ASO and SEO

The difference between App Store and Google Play Store

On metadata vs Off metadata factors

Importance of the Keywords

Google Play Store ASO elements

Google Play Store Ads (short overview)

App Store ASO elements

Apple Store Search Ads (short overview)

Importance of the A/B testing

Podcasting (lectures):

What is podcasting

Why is podcast so popular

How to start your own podcast

About the name, length and audience for the podcast

Podcast formats/types

Distribution – podcast hosting services

Distribution – podcast directories

How to monetize the podcast

8 most important tips to grow your podcast

7 recording tips and tricks

Google Search Operators (lectures):

Introduction

How does Google Search with operators work?

6 basic operators to understand

Key things to know (coolest hacks and tricks)

Google Advanced Search

Google Search Operators in Online Marketing

Who this course is for:
People interested in promoting their social media page or website and those who want to learn to make Google, Facebook, Instagram and Snapchat ad campaigns and also use Canva graphic design creator