Digital Marketing Theory: A Beginner's Marketing Course

Learn Digital Marketing Words And Start Building an Integrated Online Marketing Plan for Your Business Today (+ Ebooks)

What you'll learn
- Understand key digital marketing concepts and terminology
- Build an integrated online marketing plan from scratch
- Apply SEO, social media, email marketing, paid ads, and content marketing
- Analyze target audiences, competitors, and create buyer personas
- Calculate important marketing KPIs like ROI, CR, CPA, and ROAS
- Learn through a practical case study with downloadable ebooks

Requirements
- No prior marketing experience required

Description
Digital Marketing Theory: A Beginner's Marketing Course

Learn Digital Marketing Words And Start Building an Integrated Online Marketing Plan for Your Business Today (+ Ebooks)

Unlock the World of Digital Marketing – Even as a Complete Beginner

Have you ever felt lost in the sea of marketing terms? Or wanted to launch your first online campaign but didn’t know where to start? You’re not alone.

Digital Marketing Theoryis a beginner-focused course designed to help you finally understand digital marketing – and apply it practically. With just2 hours of video lessonsanddownloadable ebooks, you’ll get everything you need to build your first integrated marketing plan with confidence.

Why This Course?

Perfect for Beginners– No prior marketing experience needed. We break down every term and concept in plain language.

Practical & Hands-On– Learn through a real-world case study that guides you from strategy to execution.

Downloadable Ebooks– Glossaries, formulas, and templates that make learning faster and easier.

Proven Credibility– Join over100,000 studentswho have already trusted our Marketing and Project Management courses.

Flexible Learning– Learn at your own pace, anywhere, anytime on Udemy.

What You’ll Learn

1. Introduction

1.1 The Digital Marketing Ecosystem– Understand the big picture of digital marketing and how SEO, social media, email, ads, and content work together.1.2 Information about the Practical Part + Ebook Glossary– Learn how to use the case study and ebooks to make concepts stick.

2. Digital Marketing Introduction

2.1 Introduction to SEO– Basics of keywords, on-page/off-page optimization, and how to make your website visible.2.2 Introduction to Social Media Marketing– Leverage Facebook, Instagram, LinkedIn, and TikTok for engagement.2.3 Introduction to Email Marketing– Write emails that convert and build long-term customer relationships.2.4 Introduction to Paid Ads– Learn Google Ads, display advertising, targeting, and bidding strategies.2.5 Introduction to Content Marketing– Plan, create, and promote content to attract and retain customers.

3. Digital Marketing Strategy

3.1 Target Group Analysis– Define and understand your audience to craft precise campaigns.3.2 Competitor Analysis– Spot gaps and opportunities by analyzing competitors.3.3 SWOT Analysis– Identify strengths, weaknesses, opportunities, and threats.3.4 What are Personas?– Create buyer personas to target your ideal customers effectively.

4. Marketing Terms You Need to Know

4.1 The Customer Journey– Map touchpoints from awareness to purchase.4.2 Traffic, Conversion & Engagement– Understand and optimize key marketing metrics.4.3 Influencer Marketing– Learn how influencers can grow your brand.4.4 Influencer Marketing Costs (Short Ebook)– Budget your collaborations effectively.

5. Important Marketing KPIs

5.1 ROI– Measure campaign profitability.5.2 Conversion Rate (CR)– Track and improve website or landing page conversions.5.3 Cost per Action (CPA)– Calculate acquisition costs for leads or customers.5.4 ROAS– Return on advertising spend for better campaign decisions.5.5 Cost-Revenue Relation (CRR)– Understand marketing spend vs. revenue for sustainable growth.

6. Digital Marketing Case Study

6.1 Practical Case Study Introduction– See theory in action.6.2 Target Audience & Channels– Learn how to define and reach the right audience.6.3 Customer Journey– Optimize touchpoints for better conversions.6.4 Calculations of Key Metrics– Apply ROI, CR, CPA, and ROAS in a practical example.

No jargon, no fluff – justactionable knowledge you can use today.

Take the First Step

Stop feeling overwhelmed by marketing terms. WithDigital Marketing Theory, you’ll gain confidence, practical skills, and a clear path to building your first online marketing plan.

Start learning today!

Who this course is for:
- Beginners in digital marketing
- Small business owners launching online campaigns
- Professionals wanting to add marketing skills to their toolkit
- Anyone looking for practical, hands-on digital marketing knowledge
More Info