Digital Marketing - Seo, Social Media, Content, Online Ads

Learn Digital Marketing Strategies, SEO, B2B, B2C, Search, Keywords, Social Media, Email Marketing, Content vs Paid Ads

What you'll learn
Understand what Search Engine Marketing is and its difference from SEO
Understand what is B2B and B2C along with the different strategies
Determine the structure of google search results like ads and others
Discuss Search Media Marketing (SMM) and Content Marketing
Determine the purpose of content creation and the steps to create content
Know the different Social media platforms that you could use in doing business
Learn what is content marketing
Know the different types of content
Learn Effective Marketing Strategies
Discuss Search Engine Optimization
Learn Email Marketing and Mobile Marketing
Be able to create a Digital Marketing Strategy
Familiarize with the Steps on creating digital marketing strategies and its factors
Create Strategy and learn the Things to Consider in Digital Marketing
Learn Search Engine Optimization and The Different Search Engines
Know how Google search engine works
What is Organic listing on Google search results and other factors
Learn the different types of keywords
Content that ranks example and keyword target and discussing other factors
Important steps on keyword research - List of relevant keywords
Discuss Meta tags and Meta Description on search content and other factors
Understand Web traffic analysis with similar web tool
Learn examples of backlinks on digital regenesys and other
Discuss Facebook, Twitter, and LinkedIn
How to Create and Customize a Facebook page
Learn the different paid marketing metrics
Understand the concept of marketing ads and other strategies
Know how to use Facebook Ads Manager
What is Twitter and its difference from other social media platforms
Learn how to use LinkedIn
Understand Email Marketing and how to use it to your advantage
Requirements
There are no requirements or pre-requisites for taking this course
Description
Get instant access to a 65-page workbook on Digital MarketingIntroduce yourself to our community of students in this course and tell us your goalsEncouragement and celebration of your progress every step of the way: 25% > 50% > 75% & 100%12 hours of clear and concise step by step instructions, lessons, and engagementThis course is designed for anyone who is interested in learning the best Digital Marketing course. Learn how to apply Digital Marketing skills in the real world from world-class Industry experts.What  you will learn:Learn what is digital content marketingKnow the different types of contentDetermine the purpose of content creation and the steps to create contentLearn Effective Digital Marketing StrategiesDiscuss Search Engine OptimisationUnderstand what Search Engine Marketing is and its difference from SEODiscuss Search Media Marketing (SMM) and Digital Content MarketingLearn Email Marketing and Mobile MarketingBe able to create a Digital Marketing StrategyFamiliarize with the Steps on creating digital marketing strategies and its factorsCreate Strategy and learn the Things to Consider in Digital MarketingUnderstand what is B2B and B2C along with the different strategiesLearn Search Engine Optimisation and The Different Search EnginesKnow how Google search engine worksDetermine the structure of google search results like ads and othersWhat is Organic listing on Google search results and other factorsLearn the different types of keywords for digital marketingContent that ranks example and keyword target and discussing other factorsImportant steps on keyword research - List of relevant keywordsDiscuss Meta tags and Meta Description on search content and other factorsUnderstand Web traffic analysis with similar web toolLearn examples of backlinks on digital regenesys and otherKnow the different Social media platforms that you could use in doing businessDiscuss Facebook, Twitter, and LinkedInHow to Create and Customize a Facebook pageLearn the different paid digital marketing metricsUnderstand the concept of digital marketing ads and other strategiesKnow how to use Facebook Ads ManagerWhat is Twitter and its difference from other social media platformsLearn how to use LinkedInUnderstand Email Marketing and how to use it to your advantage…and many more exciting digital marketing topics!Contents and OverviewYou'll start with what is content marketing; Important points while creating content; Types of content - Written and visual; Types of content - audio and video; Purpose of content creation and Steps to create content; Practice tool for content and Content management phases; Learn Effective Marketing Strategies; Marketing Strategies and 7 C’s discussion; Search Engine Optimization; Search Engine Marketing and its difference from SEO; Search Media Marketing (SMM) and Content Marketing; Email Marketing and Mobile Marketing; Learn what is Earned Media; Learn what is Paid Media; Learn what is Owned Media and examples of Earned, Paid, and Owned Media; Steps on creating digital marketing strategies and its factors; Talking points on steps of digital marketing and discussing it on detail; Creating Strategy and Things to Consider in Digital Marketing; Lead Generation Discussion; Web traffic matrix; SEO Optimisation, Paid Digital Marketing Advertising, and Social Media Digital Marketing.Then you will learn about What is B2B and B2C; Strategies for B2B and B2C; Search Engine Optimisation and The Different Search Engines; SEO Definition; How does google search engine works?; Structure of google search results like ads and others; What to target on google search result on your branding and talking about SEO; Organic listing on Google search results and other factors; Results based on search on google and its structure and other digital factors; What to type or search based on example like buying a laptop; Kinds of digital searches - Navigational, Informational, and Commercial.We will also cover Describing keywords and definition; Types of Keywords - long tail and short tail keywords; Other Types of Keywords - Branded, Geographical, and Seasonal Keywords; How to write and structure a content; Content that ranks example and keyword target and discussing other factors; Length of words and 2 way of communication and other factors; FAQs, Videos and Media, and other factors on how to write content that ranks; Add keyword to make content friendly; Importance of keywords in making content friendly; Primary & Secondary Keywords; Important steps on keyword research - List of relevant keywords; Sort based on average monthly searches and competition of analysis; Overview of the last lesson about keywords; Practical guidelines on keyword placement; Placing primary keyword ,secondary keyword and placing keyword to content; Meta tags and meta description on search content and discussing other factors; Primary and secondary must be present on title, description and url; The importance of title on primary keyword and its relevance on the content; Adding secondary keywords on description and url; Determining image title and showing another example of article; How often repeat keywords , using example from other article and other factors; To make content friendly add keywords like primary and secondary keywords.This course will also tackle Types of web traffic - Direct and organic traffic; Another type of web traffic - paid , referral and social media traffic; Free tools for web traffic; Best tools to increase web traffic; What is backlink; Example of backlinks on digital regenesys and other; Introduction to social media; Social media platforms that could use in doing business; Commercial aspects on social media and its good aspects of business marketing; Features of social media.Next, you will learn Facebook Features and Contents; Track/optimize and scale activity; Creating facebook page, its features, and other factors of Facebook; Showing some examples of ads and creating page of Digital Regenesys; How people discover your page and how to manage your audience; Editing page info and adding social media account on Facebook page; Learn to create cover page using Canva; Creating logo on Canva and uploading it to the page; Creating cover photo and uploading it to the Facebook page; Adding more items and elements on cover photo and add social media site on page; Creating public post on Facebook page; Creating photo on Canva and Freepik for Facebook post; Adding emoji and customizing the post on Facebook; Creating event on Facebook; Insights on the boosting for Facebook post and customizing it; Other page on Facebook, insights on it and other factors on Facebook page; Digital Marketing in Ads - Campaign, Budget, Impression, Click; Another marketing in Ads - CTR, Bid Strategy and connecting it to other factors; Understanding the concept of marketing ads and other strategies; Introduction to Facebook Ads Manager; Creating a Facebook Campaign and customizing it; Continuation on creating Facebook Campaign and Targeting People on Campaign; Setting up Campaign on Facebook post like refined and narrowing audience; Targeting Audience by Custom Audience; Create a website custom audience and targeting people by customer list; Customizing Ad section and selecting media on campaign; Other factors on setting up Facebook campaign and finalizing it.This course will also discuss What is Twitter and its difference from other social media platforms; Statistics Overview, Twitter Marketing and Strategy; Creating a post and poll on twitter and creating image on Canva; Navigating tweet options and embed tweet; Showing an example on embedding the tweet; Promoting thru Ads and adding list; Keeping track of people thru listing; Optimizing twitter account and showing other features and options; Maximizing your digital ads, videos by boosting your post on campaign and other factors; Continuation of group details, targeting features and review and launch campaign; Direct and Indirect Marketing and what is Content Digital Marketing; Important points while creating content; Types of Content - Written and Visual; Types of Content - Audio and Video; Purpose of Content Creation and Steps to Create Content; Practice Tool for Content and Content Management Phases; Introduction to LinkedIn; Signing in for LinkedIn and discussing its features and ads; Demonstration on how to create page on LinkedIn; Creating ad campaign on LinkedIn and Campaign group; Customizing Campaign group on LinkedIn and setting other features on it; Continuation of customization of campaign group and campaign manager.Finally, we will cover Why email marketing ? - less cost and shows a higher ROI; Other factors on why email marketing; Email practices - define your audience, email marketing platform and test emails; How to measure email performance; Types of email campaign and grow email subscriber list; Segment email list for high open and click through rate; Email marketing tools and mobile digital marketing; The mobile hierarchy of needs and Important features; Strategy and practice tools; Digital marketing budget with sample and example of digital marketing plan; Skills for digital marketing; Navigating mailchimp and its standard rates for digital marketing; Features of mailchimp and customizing audience and contacts; Importing and tagging contacts; Creating campaign email and customizing it; Selecting template, uploading logo and customizing other factors; Designing ,creating email and customizing email for digital marketing; Customizing on content of mail and doing other factors; Embedding video on your campaign and sharing it; Learning other tool stripo, getting templates on it and exploring it.You'll get premium support and feedback to help you become more confident with digital marketing! We can't wait to see you on the course!Enrol now, and we'll help you improve your digital marketing skills!Peter and Digital Regenesys

Overview

Section 1: Introduction

Lecture 1 Introduction

Lecture 2 Start Learning Digital Marketing - MIndmap Of Key Topics, Highlights & Insights

Lecture 3 Introduce Yourself To Your Fellow Students And Tell Everyone What Are Your Goals

Lecture 4 Let's Celebrate Your Progress In This Course: 25% > 50% > 75% > 100%!!

Section 2: Introduction to Digital Marketing

Lecture 5 Learn what is content marketing

Lecture 6 Important points while creating content

Lecture 7 Types of content - Written and visual

Lecture 8 Types of content - audio and video

Lecture 9 Purpose of content creation and Steps to create content

Lecture 10 Practice tool for content and Content management phases

Section 3: 7 C's of Digital Marketing

Lecture 11 Learn Effective Marketing Strategies

Lecture 12 Marketing Strategies and 7 C’s discussion

Section 4: Types of Digital Marketing

Lecture 13 Search Engine Optimization

Lecture 14 Search Engine Marketing and its difference from SEO

Lecture 15 Search Media Marketing (SMM) and Content Marketing

Lecture 16 Email Marketing and Mobile Marketing

Lecture 17 Learn what is Earned Media

Lecture 18 Learn what is Paid Media

Lecture 19 Learn what is Owned Media and examples of Earned, Paid, and Owned Media

Section 5: Creating a Digital Marketing Strategy

Lecture 20 Steps on creating digital marketing strategies and its factors

Lecture 21 Talking points on steps of digital marketing and discussing it on detail

Lecture 22 Creating Strategy and Things to Consider in Digital Marketing

Lecture 23 Lead Generation Discussion

Lecture 24 Web traffic matrix

Lecture 25 SEO Optimization, Paid Advertising, and Social Media Marketing

Section 6: Knowledge Check 1

Section 7: What is B2B and B2C

Lecture 26 What is B2B and B2C

Lecture 27 Strategies for B2B and B2C

Section 8: Knowledge Check 2

Section 9: Introduction to SEO

Lecture 28 Recap on the last lesson

Lecture 29 Search Engine Optimization and The Different Search Engines

Lecture 30 SEO Definition

Section 10: How does google search engine works?

Lecture 31 How does google search engine works?

Lecture 32 Structure of google search results like ads and others

Lecture 33 What to target on google search result on your branding and talking about SEO

Lecture 34 You've Achieved 25% >> Let's Celebrate Your Progress And Keep Going To 50% >>

Lecture 35 Organic listing on Google search results and other factors

Lecture 36 Results based on search on google and its structure and other factors

Lecture 37 What to type or search based on example like buying a laptop

Lecture 38 Kinds of searches - Navigational, Informational, and Commercial

Section 11: Knowledge Check 3

Section 12: Types of Keywords

Lecture 39 Describing keywords and definition

Lecture 40 Types of Keywords - long tail and short tail keywords

Lecture 41 Other Types of Keywords - Branded, Geographical, and Seasonal Keywords

Section 13: How to write content that ranks

Lecture 42 How to write and structure content

Lecture 43 Content that ranks example and keyword target and discussing other factors

Lecture 44 Length of words and 2 way of communication and other factors

Lecture 45 FAQs, Videos and Media, and other factors on how to write content that ranks

Lecture 46 Add keyword to make content friendly

Lecture 47 Importance of keywords in making content friendly

Lecture 48 Primary & Secondary Keywords

Section 14: Knowledge Check 4

Section 15: Keyword Research Process

Lecture 49 Important steps on keyword research - List of relevant keywords

Lecture 50 Sort based on average monthly searches and competition of analysis

Lecture 51 Overview of the last lesson about keywords

Lecture 52 Practical guidelines on keyword placement

Lecture 53 Placing primary keyword ,secondary keyword and placing keyword to content

Lecture 54 Meta tags and meta description on search content and discussing other factors

Lecture 55 Primary and secondary must be present on title, description and url

Lecture 56 The importance of title on primary keyword and its relevance on the content

Lecture 57 Adding secondary keywords on description and url

Lecture 58 Determining image title and showing another example of article

Lecture 59 How often repeat keywords , using example from other article and other factors

Lecture 60 To make content friendly add keywords like primary and secondary keywords

Section 16: Web traffic analysis with similar web tool

Lecture 61 Types of web traffic - Direct and organic traffic

Lecture 62 Another type of web traffic - paid , referral and social media traffic

Lecture 63 Free tools for web traffic

Lecture 64 Best tools to increase web traffic

Section 17: Knowledge Check 5

Section 18: Backlinks

Lecture 65 What is backlink

Lecture 66 Example of backlinks on digital regenesys and other

Section 19: Introduction to Social Media

Lecture 67 Introduction to social media

Lecture 68 Social media platforms that could use in doing business

Lecture 69 Commercial aspects on social media and its good aspects of business marketing

Lecture 70 Features of social media

Lecture 71 You've Achieved 50% >> Let's Celebrate Your Progress And Keep Going To 75% >>

Section 20: Quiz

Section 21: Introduction to Facebook

Lecture 72 Facebook Features and Contents

Lecture 73 Track/optimize and scale activity

Lecture 74 Paid campaigns and Facebook analytics

Section 22: How to Create and Customize a Facebook page

Lecture 75 Creating facebook page, its features, and other factors of Facebook

Lecture 76 Showing some examples of ads and creating page of Digital Regenesys

Lecture 77 How people discover your page and how to manage your audience

Lecture 78 Editing page info and adding social media account on Facebook page

Lecture 79 Learn to create cover page using Canva

Lecture 80 Creating logo on Canva and uploading it to the page

Lecture 81 Creating cover photo and uploading it to the Facebook page

Lecture 82 Adding more items and elements on cover photo and add social media site on page

Lecture 83 Creating public post on Facebook page

Lecture 84 Creating photo on Canva and Freepik for Facebook post

Lecture 85 Adding emoji and customizing the post on Facebook

Lecture 86 Creating event on Facebook

Lecture 87 Insights on the boosting for Facebook post and customizing it

Lecture 88 Other page on Facebook, insights on it and other factors on Facebook page

Section 23: Knowledge Check 6

Section 24: Paid Marketing Metrics

Lecture 89 Marketing in Ads - Campaign, Budget, Impression, Click

Lecture 90 Another marketing in Ads - CTR, Bid Strategy and connecting it to other factors

Lecture 91 Understanding the concept of marketing ads and other strategies

Section 25: Introduction to Facebook Ads Manager

Lecture 92 Introduction to Facebook Ads Manager

Lecture 93 Creating a Facebook Campaign and customizing it

Lecture 94 Continuation on creating Facebook Campaign and Targeting People on Campaign

Lecture 95 Setting up Campaign on Facebook post like refined and narrowing audience

Lecture 96 Targeting Audience by Custom Audience

Lecture 97 Create a website custom audience and targeting people by customer list

Lecture 98 Customizing Ad section and selecting media on campaign

Lecture 99 Other factors on setting up Facebook campaign and finalizing it

Section 26: Introduction to Twitter

Lecture 100 What is Twitter and its difference from other social media platforms

Lecture 101 Statistics Overview, Twitter Marketing and Strategy

Lecture 102 Creating a post and poll on twitter and creating image on Canva

Lecture 103 Navigating tweet options and embed tweet

Lecture 104 Showing an example on embedding the tweet

Lecture 105 Promoting thru Ads and adding list

Lecture 106 Keeping track of people thru listing

Lecture 107 Optimizing twitter account and showing other features and options

Lecture 108 You've Achieved 75% >> Let's Celebrate Your Progress And Keep Going To 100% >>

Lecture 109 Maximizing your ads, videos by boosting your post on campaign and other factors

Lecture 110 Continuation of group details, targeting features and review and launch campaign

Section 27: Content marketing

Lecture 111 Direct and Indirect Marketing and what is Content Marketing

Lecture 112 Important points while creating content

Lecture 113 Types of Content - Written and Visual

Lecture 114 Types of Content - Audio and Video

Lecture 115 Purpose of Content Creation and Steps to Create Content

Lecture 116 Practice Tool for Content and Content Management Phases

Section 28: Knowledge Check 7

Section 29: Introduction to LinkedIn

Lecture 117 Introduction to LinkedIn

Lecture 118 Signing in for LinkedIn and discussing its features and ads

Lecture 119 Demonstration on how to create page on LinkedIn

Lecture 120 Creating ad campaign on LinkedIn and Campaign group

Lecture 121 Customizing Campaign group on LinkedIn and setting other features on it

Lecture 122 Continuation of customization of campaign group and campaign manager

Section 30: Introduction to Email Marketing

Lecture 123 Why email marketing ? - less cost and shows a higher ROI

Lecture 124 Other factors on why email marketing

Lecture 125 Email practices - define your audience, email marketing platform and test emails

Lecture 126 How to measure email performance

Lecture 127 Types of email campaign and grow email subscriber list

Lecture 128 Segment email list for high open and click through rate

Lecture 129 Email marketing tools and mobile marketing

Lecture 130 The mobile hierarchy of needs and Important features

Lecture 131 Strategy and practice tools

Lecture 132 Digital marketing budget with sample and example of digital marketing plan

Lecture 133 Skills for digital marketing

Lecture 134 Navigating mailchimp and its standard rates

Lecture 135 Features of mailchimp and customizing audience and contacts

Lecture 136 Importing and tagging contacts

Lecture 137 Creating campaign email and customizing it

Lecture 138 Selecting template , uploading logo and customizing other factors

Lecture 139 Designing ,creating email and customizing email

Lecture 140 Customizing on content of mail and doing other factors

Lecture 141 Embedding video on your campaign and sharing it

Lecture 142 Learning other tool stripo, getting templates on it and exploring it

Lecture 143 You've Achieved 100% >> Let's Celebrate! Remember To Share Your Certificate!!

Entrepreneurs who want to grown their business through digital marketing,Marketing people in organisations driving campaigns and launches,Individuals who want to learn about building an online brand,Anyone interested in learning more about digital marketing concepts