Digital Marketing For Beginners - Straight To The Point!

Don't get scammed by a marketing company! This course will teach you everything you need to know to DIY!

What you'll learn
You will learn how to build and use a Marketing Plan
Learn how to utilize Social Media marketing successfully by Building Audiences, Building and Running Ads, and Measuring Results
You'll learn how to build Email Campaigns, design templates, and how to utilize free services you never knew existed
You'll learn how to understand Google Ads and how to run them successfully
We will teach you how to understand Google Analytics, and how to build a dashboard that only shows you what you want to see
We will teach you how to build and run successful SMS campaigns
We will also show you how to create a press release and how to get it in the hands of the right people to make it succeed
Requirements
No Marketing Experience Needed! We walk you through everything from the beginning!
Description
Hiring a marketing company will cost you thousands of dollars per month.  Did you know that the "thousands" per month you're spending with the marketing companies does NOT include actual dollars being spent on marketing!  The fee is simply paying for their product, which is marketing services.  Can you imagine what you could do if you took that money and put it to use for yourself if you actually knew what to do?  Very few, if any, companies will offer you marketing services for your company for a percentage of the revenue they generate for you.  This is why I think those companies are generally a scam.  In this course, we break down digital marketing to make it easy to understand.  We know the frustrations of starting a business, knowing you need to market to be successful, but having no idea where to begin.  Digital Marketing for Beginners will take the guess work out of what to do, and give you a step by step guide how to be successful in multiple channels of marketing (Social Media, Email, SMS, Press Release, Google Ads, and more).  We know this works because we use it ourselves each day.  The best teachers are those who have learned from experience and not those that teach "theory".  This course was built on results, which makes it so much easier to understand.   Throughout the course, I use examples from my personal poster company to help you see exactly how we put our lessons into action.  If you noticed the course image, it includes a photo of our online sales for our company this year.  We have averaged over 50K per month and that number is only growing!  Marketing is something that so many people claim to be great at, yet very few people will show you actual results from their own company where they use their own methods.  We believe in learning with our own money long before we try to teach something!  Between Tonys experience working with some of the largest companies in the world, and applying that knowledge to my poster company that I've been building over the last 15 years, we feel confident that you will walk away from this course with a plan of what to do, and confidence that you can achieve it.  without the need to pay a marketing company thousands of dollars per month to do exactly what we teach you in the course!

Overview

Section 1: Introduction

Lecture 1 Marketing for Beginners - Course Introduction

Section 2: Marketing Plan

Lecture 2 Marketing Plan Introduction

Lecture 3 Executive Summary

Lecture 4 Marketing Objectives

Lecture 5 Target Audience

Lecture 6 Distribution Channels

Lecture 7 Communication Strategy

Lecture 8 Project Implementation Plan

Lecture 9 Budgeting and Planning

Lecture 10 Marketing Plan Conclusion

Section 3: Social Media Marketing with Facebook and Instagram

Lecture 11 Intro to Social Media Marketing

Lecture 12 Facebook Ad Hierarchy

Lecture 13 Creating a Facebook Business Account

Lecture 14 Creating a Facebook Ad Account

Lecture 15 Ads Account Overview

Lecture 16 Facebook Ads Account Team Invites

Lecture 17 Facebook Ads Payment Manager

Lecture 18 Installing Facebook Pixel

Lecture 19 Using Facebook Pixel

Lecture 20 Verifying your Domain

Lecture 21 Conversion Tracking Setup

Lecture 22 Creating Ads

Lecture 23 Facebook Ads Reporting

Lecture 24 Building Custom Audiences

Section 4: Email Marketing

Lecture 25 Email Marketing Introduction

Lecture 26 Mailchimp - Audience Dashboard

Lecture 27 Mailchimp - Creating Custom Tags

Lecture 28 Mailchimp - Email Templates

Lecture 29 Mailchimp - Account Setup

Lecture 30 Mailchimp - Reports

Lecture 31 Segments

Lecture 32 Sending your First Email

Lecture 33 Active Campaigns - Account Setup

Lecture 34 Active Campaigns - Reports

Lecture 35 Active Campaigns - Creating Lists

Lecture 36 Active Campaigns - Creating your First Email

Section 5: Google Ads

Lecture 37 Introduction to Google Ads

Lecture 38 Create Google Ads Account

Lecture 39 Linking Google Ads to Google Analytics

Lecture 40 How to Build a Custom Audience

Lecture 41 Custom Build - UTP (See How We Did it)

Lecture 42 How to Install on Wordpress

Lecture 43 Confirming Google Ads and Google Analytics are Linked

Lecture 44 Setting Up Google Ads

Lecture 45 Setting Up Google Ads Part 2

Section 6: Google Analytics

Lecture 46 Google Analytics Setup

Lecture 47 Linking Google Analytics to Google Ads

Lecture 48 Creating Custom Audiences

Lecture 49 Adding Users to your Account

Lecture 50 Google Analytics Reporting

Section 7: SMS Marketing

Lecture 51 SMS Intro

Lecture 52 Twilio Account Setup

Lecture 53 Sending your First SMS Campaign

Section 8: Press Release

Lecture 54 Introduction to Press Release

Lecture 55 Building a Journalist Database

Lecture 56 How to Write and Hire Freelancers

Lecture 57 Paid vs Free Press Release

Lecture 58 How to get Free PR

Section 9: Conclusion

Lecture 59 Conclusion

Anyone interested in marketing their own business or building a marketing career.