Digital Analytics: Data Driven Decision Making in Digital World
Digital Analytics: Data Driven Decision Making in Digital World by Jumin Kamki
English | January 7, 2017 | ISBN: 194655619X | 428 pages | PDF | 16 Mb
English | January 7, 2017 | ISBN: 194655619X | 428 pages | PDF | 16 Mb
SALIENT FEATURES OF BOOK
• Easy to understand language with simple real life examples.
• Primarily focused on Ecommerce and Retail industry.
• Stepwise explanation of very basic to the complex of the statistical analysis.
• All examples are solved using R and Excel or both.
• Step by Step description of Pentaho BI Implementation - ETL, Report, OLAP & Dashboard.
• Comprehensive coverage of topics including Probability Theories, Operation Analytics, Digital
Marketing, BI Implementation, Web Analytics, Forecasting, Customer Analytics & Optimization.
Application focus on current Digital Analytics Practices.
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