Dan Kennedy & Bill Glazer – Newsletter Blueprint Course

Newsletters are such an important marketing tool because they are perceived as a publication, not advertising. Create a valuable newsletter your clients will want to rip open and read with Bill’s tips on how to create a newsletter that passes along value, develops trust, builds your brand, enhances credibility and strengthens customer relationships. Use Bill’s Blueprint to strategically develop a powerful tool that will firmly establish you as an expert in your industry while making your customers feel like they belong to a community.

- Build A Community Of “Members,” Not “Customers”
- Create Powerful, Long Term Bonds With Readers
- Keep Your Business Top Of Mind With The People Most Likely To Buy From You

Details:
- Bill Glazer’s Unbeatable Formula for Creating and Writing a Newsletter that Achieves all its Goals
- Create a super-effective newsletter that gets opened and read. Covers how to start from scratch or if you already have a newsletter, you’ll find plenty of tips on how to make it substantially more effective.
- The Pros and Cons of a Print Newsletter Versus an E-Newsletter
- Bill’s common sense recommendation as to the best strategy to adopt. His advice might surprise you and change your entire strategy moving forward. Plus you’ll get a smart formula for even better success.
- Bill’s Winning Newsletter Content Strategy
- Avoid the biggest mistake people make when it comes to newsletter content – including a common mistake people make regarding the opening article of their newsletter. Learn about the three types of newsletter content and Bill’s formula for coming up with the ideal mix of each.
- Five Advanced Newsletter Content Strategies Advanced strategies that will not only keep your readers reading every month, but will make them read each issue more carefully. Includes real examples so you can see the strategies in action.
- Bill’s Entire Newsletter Blueprint Presentation
- Bill’s powerful and eye-opening formula for developing a newsletter that creates a solid bond of trust with prospects and clients alike. The Newsletter Blueprint consists of one DVD, one audio CD plus a full transcript with examples for easy study and review. This resource has been newly released as an online training course for 2012.