Customer Education

Learn instructional design and marketing techniques to educate your customers

What you'll learn
You will learn what Customer Education is and its main tools
Learn about Customer Education metrics and what to measure depending on your goal
Where to allocate your customer education strategy in your company
What are the main tools at your disposal
Requirements
None!
Description
Understand better what it is and how to apply Customer Education in your company and become a better prepared professional for new challenges.Customer Education is about you accelerating your customer's learning so that they find more and more value in your product or service.Ideal for Customer Success and Service professionals who need their customers to better understand their product and serviceMarketing professionals who would like to understand how to combine marketing with education to generate new, more qualified leadsSmall business owners and startups who want to understand how they can gain greater customer loyalty and retentionLearn what it is, metrics and how to implement Customer Education in your company and startup! Let's talk about instructional design theory here, how to choose your platform and you'll be prepared to plan your first Customer Education content in a super straight to the point course, no fuss!Hello there, my name is Ivan Chagas!I'm  a polymath and an online and in-person Brazilian instructor with more than 11,000 students in four languages. Self-employed with an instructional design studio, I work educating my clients' clients by producing educational content, scripts, complete courses and entire educational platforms, always focusing on education and generating new business opportunities. So, I work on a daily basis with customer education!

Overview

Section 1: What is Customer Education

Lecture 1 What is Customer Education

Lecture 2 What composes the Customer Education area?

Lecture 3 Expanding on the concept of Customer Education

Lecture 4 The most common mistakes when implementing Customer Education

Lecture 5 And what’s the matter with just reading theories about instructional design?

Lecture 6 What is Customer Education: think about the goals first

Section 2: Who is responsible for Customer Education?

Lecture 7 Who is responsible for Customer Education

Lecture 8 What is your objective with your Customer Education strategy?

Lecture 9 Customer Education in Customer Services/Success

Lecture 10 Customer Education in marketing and communication

Lecture 11 Customer Education as a product for sale

Lecture 12 Customer Education in the product area

Lecture 13 The worst alternative for implementing a Customer Education

Lecture 14 Final tip on who is responsible for Customer Education

Section 3: Measuring success in Customer Education strategy

Lecture 15 What are the Customer Education Metrics?

Lecture 16 How to measure the results of Customer Education strategies?

Lecture 17 Operational metrics: is my content being accessed?

Lecture 18 Content engagement metrics: is my content being consumed?

Lecture 19 Utility metrics: are my contents enjoyable?

Lecture 20 Learning metrics: are people actually learning?

Lecture 21 Customer Education metrics have to be linked to business objectives

Section 4: The main tools in Customer Education

Lecture 22 The main tools in Customer Education

Lecture 23 Knowledge base

Lecture 24 On-demand courses or classes

Lecture 25 Live classes or webinars

Lecture 26 Blog and inbound marketing

Lecture 27 Ebooks and rich content

Lecture 28 Onboarding and Product Tour

Lecture 29 How to integrate the main tools in Customer Education in your strategy

Ideal for Customer Success and Service professionals who need their customers to better understand their product and service,Marketing professionals who would like to understand how to combine marketing with education to generate new, more qualified leads,Small business owners and startups who want to understand how they can gain greater customer loyalty and retention