Creating Content That People Love to Read (and Google Loves to Rank)

Learn how to create the kind of authentic, quality content for your website that people love to read and Google loves to rank in this 45-minute class with online writer and editor Raelene Morey. You’ll follow along as Raelene walks you through how to craft compelling content for your site – covering everything from the key elements of the perfect blog post, how to come up with traffic-stopping ideas, and how you can repurpose your best content.

Since Google’s Hummingbird and Panda algorithm changes, SEO has relied primarily on publishing high quality content. Not on stuffing the right amount of keywords into unnaturally-written articles, and building as many (often spammy) backlinks as possible, as was the case a few years ago.

In this class, you’ll start by identifying your own ideas for authentic content that resonates with your audience, then you’ll zero in on how to:

research like a pro
write compelling headlines (that aren’t clickbait)
structure posts so they’re easier to write
write introductions that keep readers reading
create engaging content that ranks well in search
repurpose content so you get more bang for your buck

With tips on how to create the perfect post throughout, this class is great for anyone looking to improve the quality of the content they publish. By the end of this class, you’ll have your own authentic, quality blog post ready for publication on your site

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