Create A Long-Term Successful Software Company

How to start a business as a software company from scratch and make it successful in the long term

What you'll learn
How to create a software company from scratch
How to launch a software startup
How to start a SaaS startup company
Requirements
Know how to use PC and MAC
Description
In this course the students will learn how to launch a business in the software industry and make it successful in the long term.You do not need to have technical skills or knowledge to launch company.In this course the following topics are presented and discussed:What to know before starting a software companyHow to setup a successful Software Business How to create a software company Startup tips Marketing strategies Skills needed to create a software company Which are the Types of softwareWhat are Generic Software ProductsWhat are Custom Software ProductsPrinciples of Project Management for Software projectsSoftware product definitionWhat is Software Architecture and how to put it into practiceWhat is Cloud Computing and why it is a technological field crucial for the success of a software businessWhich are the emerging cloud technologies and servicesCloud Services e.g. Software as a Service (SaaS)How to Build Your Own SaaS PlatformProduct development strategiesPrinciples of Software programmingGeneral Programming GuidelinesProduct Solution typesThe secret to success: LeverageTools for a StartUpGo to the next level: make your business sustainable in the long termEverything is explained in video lectures and annexed reports with practical examples and case studies

Overview

Section 1: What to know before starting a software company

Lecture 1 Introduction

Lecture 2 Why should you decide for a software company

Lecture 3 Determine what to create software for

Section 2: Setup a successful Software Business

Lecture 4 The secret to Startup Success (I)

Lecture 5 The secret to Startup Success (II)

Lecture 6 The Successful Startup Entrepreneurs Must Have

Lecture 7 Must Have Tools for the Startup Process

Lecture 8 The process to Successfully Launch a Business

Lecture 9 How to Establish the Right Business Model

Lecture 10 Prepare your company to adapt to changes

Section 3: Creating a software company

Lecture 11 A long term project

Lecture 12 Do your business Analysis

Lecture 13 Survey your audience

Lecture 14 Learn how to hire people

Lecture 15 Effective growth strategy

Section 4: Startup tips

Lecture 16 Market Analysis

Lecture 17 How to choose the way to sell your software

Lecture 18 How to make sure you will have the software your customers need

Lecture 19 Step-by-step setup guide

Lecture 20 How to hire the right resources

Section 5: Marketing strategies

Lecture 21 Marketing strategy for a Startup

Lecture 22 Customer acquisition: Paid Media Marketing

Lecture 23 Customer acquisition: Earned Media Marketing

Lecture 24 Customer acquisition: Own Media Marketing

Lecture 25 Business Models to Consider for a Startup

Lecture 26 How to Raise Prices Without Losing Customers

Section 6: Skills needed to create a software company

Lecture 27 Creating a software company having only an idea as asset

Lecture 28 How to Start a Software Company without technical skills

Lecture 29 The process to build a software company

Lecture 30 Skills needed to create a software company

Section 7: Types of software - Overview

Lecture 31 Products vs services

Lecture 32 Software categories

Lecture 33 Types of software (I)

Lecture 34 Types of software (II)

Lecture 35 Types of Applications

Lecture 36 Application vs Service

Lecture 37 Technology platforms

Lecture 38 Types of Software Products Developed by The Most Popular Software Companies

Section 8: Types of products - Generic Software Products

Lecture 39 Introduction

Lecture 40 Custom software development vs. Generic software development

Section 9: Types of products - Custom Software Products

Lecture 41 Why Custom Software?

Lecture 42 Definition of custom software

Lecture 43 Example of custom software: Case Study

Lecture 44 How to show the value of a custom software solution

Lecture 45 Advantages and disadvantages of a custom software

Section 10: Project Management for Software projects

Lecture 46 What is project management?

Lecture 47 Why project management is the most important and crucial skill for a sw company

Lecture 48 Software Development LifeCycle (SDLC)

Lecture 49 The Waterfall Model

Lecture 50 Importance of a project plan

Lecture 51 How to reduce risks in a project

Lecture 52 Stages of Project Management

Lecture 53 Agile project management

Lecture 54 Example of project using MS Project

Lecture 55 Incident Management and Agile Project Management Tools: Atlassian JIRA and other

Lecture 56 Tools for version control: Git and Github

Section 11: Software product definition

Lecture 57 Requirement gathering

Lecture 58 The importance of good requirements specifications

Lecture 59 Technical requirements

Lecture 60 User story

Lecture 61 Acceptance criteria (definition of done)

Section 12: Software Architecture

Lecture 62 Introduction

Lecture 63 Software Architecture in Web Design

Lecture 64 Basic concepts of software architecture

Lecture 65 High Level Design

Lecture 66 Principles of UML

Lecture 67 Definition of use case

Lecture 68 Low Level Design (I)

Lecture 69 Low Level Design (II)

Lecture 70 Low level design - detailed process descriptions

Lecture 71 Wireframes and prototypes

Lecture 72 Design for different types of software products

Section 13: Cloud Computing

Lecture 73 What is cloud computing

Lecture 74 Cloud computing deployment models

Lecture 75 Cloud computing characteristics and benefits

Lecture 76 Types of cloud computing services

Lecture 77 Cloud computing security

Lecture 78 Examples of cloud computing

Section 14: Emerging cloud technologies and services

Lecture 79 Introduction

Lecture 80 Platform as a Service (PaaS)

Lecture 81 Infrastructure as a Service (IaaS)

Lecture 82 The Best Infrastructure-as-a-Service Solutions

Lecture 83 Application Service Provider (ASP)

Lecture 84 Popular Cloud Services

Section 15: Cloud Services - Software as a Service (SaaS)

Lecture 85 What is SaaS

Lecture 86 How to Deploy SaaS

Lecture 87 Advantages of SaaS

Lecture 88 Disadvantages of SaaS

Lecture 89 SaaS Architecture

Section 16: How to Build Your Own SaaS Platform

Lecture 90 Introduction

Lecture 91 Identify your product idea

Lecture 92 Determine your pricing model

Lecture 93 Document your requirements

Lecture 94 Choose the technology

Lecture 95 Identify the needed skills and project team

Lecture 96 Create your product

Lecture 97 Deploy your product

Lecture 98 The secrets to create a profitable SaaS easily and fast (Part IA)

Lecture 99 The secrets to create a profitable SaaS easily and fast (Part IB)

Lecture 100 The secrets to create a profitable SaaS easily and fast (Part II)

Lecture 101 Challanges in a SaaS Startup

Section 17: Product development strategies

Lecture 102 Overview

Lecture 103 Characteristics of Software Engineering

Lecture 104 Fundamentals of Software Engineering Principles

Lecture 105 Basic Principles of Software Engineering

Lecture 106 Create a new product - General

Lecture 107 Create a new product - Case study #1

Lecture 108 Create a new product - Case study #2

Lecture 109 Create a new product - Case study #3

Lecture 110 Provide an improved solution

Lecture 111 Provide an integration or extension

Lecture 112 Blueprint product and customizations

Lecture 113 Provide a service

Lecture 114 Middleware and web services

Lecture 115 Small product ideas (wp plugins, VBA…)

Lecture 116 Perform Continuous Validation

Section 18: Software programming

Lecture 117 Software Programming Steps

Lecture 118 Programming Languages (I)

Lecture 119 Programming Languages (II)

Lecture 120 How to choose the right programming language for your product

Lecture 121 How to choose the right programming language by type

Lecture 122 Various ways to identify the right programming language to use

Lecture 123 How to choose the right programming language for a sector

Lecture 124 Basic programming principles

Lecture 125 Principles of Object-Oriented Programming

Lecture 126 Modern Programming Practices (MPP)

Lecture 127 Online resources for developers (stake Overflow,…)

Section 19: General Programming Guidelines

Lecture 128 Language-independent best practices

Lecture 129 Designing your software

Lecture 130 Version Control

Lecture 131 Coding Guidelines

Lecture 132 Continuous Integration

Lecture 133 Integrated Development Environment

Lecture 134 General Programming best practices

Lecture 135 General Guidelines for Programmers

Lecture 136 General Guidelines for Programmers (Guide)

Lecture 137 Example of General Software Development Standards and Guidelines

Section 20: Product Solution types

Lecture 138 CMS - what is a CSM and when to use a CSM

Lecture 139 CMS - Features

Lecture 140 CMS - Benefits

Lecture 141 CMS - Pros and Cons

Lecture 142 CMS - What Makes up a CMS?

Lecture 143 CMS - Functionalities

Lecture 144 CMS - How to Evaluate What CMS to Use

Lecture 145 CMS - Popular CMS - Introduction

Lecture 146 CMS - Popular CMS - Wordpress

Lecture 147 CMS - Popular CMS - Joomla

Lecture 148 CMS - Popular CMS - Drupal

Lecture 149 CMS - Popular CMS - Typo3

Lecture 150 CMS - Popular CMS - Bitrix24

Lecture 151 CMS - Popular CMS - Squarespace

Lecture 152 CMS - Popular CMS - Wix

Lecture 153 CMS - Popular CMS - Blogger

Lecture 154 CMS - Popular CMS: comparison

Lecture 155 CMS - eCommerce CMS

Lecture 156 CMS - Costs of CMS

Lecture 157 CMS - Why should you use standard CMSs?

Lecture 158 CMS - What Kinds of Websites Can You Build with a CMS?

Lecture 159 Desktop Apps

Lecture 160 Mobile Apps

Lecture 161 Mobile Apps Building Platforms (I)

Lecture 162 Mobile Apps Building Platforms (II)

Lecture 163 Mobile Apps Building Platforms (III)

Lecture 164 How to develop and launch a mobile app

Lecture 165 Tools for Mobile Designers (General)

Lecture 166 Tools for Mobile Designers (I)

Lecture 167 Tools for Mobile Designers (II)

Lecture 168 Tools for Mobile Designers (III)

Lecture 169 Tools for Mobile Designers (IV)

Lecture 170 Android vs. iOS – comparison of the platforms

Lecture 171 Web Applications

Lecture 172 Web sites

Section 21: The secret to success: Leverage

Lecture 173 Outsourcing

Lecture 174 Partnerships

Lecture 175 Types of partnerships

Lecture 176 Benefits of a partnership

Lecture 177 How to manage an effective partnership

Lecture 178 Steps to choose a partner

Lecture 179 The process to setup a successful partnership

Lecture 180 Outtasking

Lecture 181 Networking

Section 22: Tools for a StartUp

Lecture 182 Naming and Idea Generation tools

Lecture 183 Design tools

Lecture 184 Market Search tools

Lecture 185 Wireframing and Prototyping tools

Lecture 186 Development tools

Lecture 187 Testing tools

Lecture 188 Project Management tools

Lecture 189 Marketing tools

Lecture 190 Communication and collaboration tools

Lecture 191 SEO tools

Lecture 192 Social Media tools

Lecture 193 Productivity tools

Lecture 194 Presentation tools

Lecture 195 Data visualization tools

Lecture 196 Accounting and HR tools

Lecture 197 Customer Support tools

Lecture 198 Investor connection tools

Lecture 199 Office tools

Lecture 200 Launch tools

Lecture 201 CRM tools

Lecture 202 Directories of tools for StartUps

Section 23: Go to the next level

Lecture 203 What to consider when scaling your business

Lecture 204 How how to attract Top Talent from Big Businesses

Lecture 205 Critical questions a Business Plan should answer

Lecture 206 To-Have Habits for a successful Business

Lecture 207 How to transform your business model when it is time to change

Anyone who wants to launch a software business also without software or technical skills