Copywriting Skills: For Writing Books, Kindle eBooks and Magazines

How to Use This Book
A copywriter deals with both the imagination and development processes of brain-storming and writing headlines, subheads, body copy, slogans, and/or taglines. Copywriters must use what they learn during the brainstorming process to produce copy that attracts and motivates members of the target audience to not only read the entire ad but to act on what they have read.
This book is aimed at intermediate and advanced
•Software engineers
•Designers and Marketers
•Front-end developers
•Mobile developers
•Teachers
•Students

Table of Contents
1.What is Copywriting
2.Why Write Books?
3.Persuasive Copywriting
4.How to Write?
5.Communication Design
6.Marketing Skills
7.Marketing Projects
8.Things to Avoid
9.Product packaging Skills
10.Social Media for Marketing

What is Copywriting

Writing copy is one of the first steps taken when moving from business thinking to actual creative brainstorming and eventual execution. In a perfect world, the copy would be written first and would be the inspiration for an ad’s design. However, advertising is not a perfect world. It is most likely that copywriting and design will be happening at the same time. Because of this, it is critical that the copywriter and the art director be on the same page creatively.

Every piece of copy, no matter what medium it appears in, must relate to and complement the visual message, attract the target’s attention, build a relationship with the target, and inspire the target to act.
Successful, memorable advertising is a consequence of a little luck, some good interpretive powers, a few great ideas, and the target audience’s ultimate capacity to reflect, digest, and connect to the visual/verbal message.

The Components of Copy
The copy’s voice is the direct result of the creative brief. Once a creative direction or concept has been decided upon, the copywriter must determine what needs to be said, how
much copy it will take to say it, the tone and style appropriate to project the concept, and how to adapt that copy to a particular media vehicle. Copy for print and many digital options can be broken down into four main areas:
• Headlines
• Subheads
• Body Copy
• Slogans and Taglines

About the Author
Narendra Mohan Mittal is the Founder and Chairman of Thesis Scientist and he is working in the field of Data Science/big data/machine learning/deep learning space. He has more than 10 years in Research and Teaching and he is very active in the Big Data, Data Science and Machine learning.
Persuasive Copywriting
Persuasive copywriting embeds itself in many touchpoints using brand language, which is a conglomerate of words, structures, values, and purpose that come together to create a campaign. Copywriters work closely with designers and account managers to build a creative strategy for the client that establishes the touchpoints. A tool for advertising, corporate identity, product design, promotion, and marketing, persuasive copywriting sells a product or service, but can also sell an idea or a candidate; such is the case in political or institutional advertising.

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