Copywriting: Persuasive Writing Ft. Two Forbes Writers

Forbes Contributors Renee Sylvestre-Williams & Matthew Rolnick offer a Comprehensive Guide to Persuasive Copywriting

What you'll learn
Discovering your Personal Journey as a Writer
Discovering the Style of Writing that suits your Personality
Keys to an Exceptional Writing Journey
How to become an Exceptional Writer
Keys to Exceptional Writing
Exceptional Writing Deterrents
Persuasive Copywriting Formulas
20+ Headline Copywriting Formulas
Organizational Copywriting Formulas
Action Copywriting Formulas
Email Copywriting Formulas
Successful Writing Tips from Matthew Rolnick - Forbes Council Member and Columnist
Successful Writing Tips from Renee Sylvestre-Williams - Forbes Contributor & Award Winning Writer
The AIDA: Attention, Interest, Desire, Action Formula
The PAS: Problem, Agitate, Solution Formula
The IDCA: Interest, Desire, Conviction, Action Formula
The ACCA: Awareness, Comprehension, Conviction, Action Formula
The AIDPPC: Attention, Interest, Description, Persuasion, Proof, Close Formula
The AAPPA: Attention, Advantage, Proof, Persuasion, Action Formula
The PPPP: Picture, Promise, Prove, Push Formula
The QUEST: Qualify, Understand, Educate, Stimulate/Sell, Transition Formula
The AICPBSAWN Formula
The PASTOR: Problem, Amplify, Story, Transformation, Offer, Response Formula
The FACE: Familiar, Audience, Cost, Education Formula
Requirements
A Passion for Writing
Description
What has the power to spark revolutions, empower people, express thoughts, emotions, love, hate, and fear, and is only bound by the limits of our imagination? – Words. Words are undoubtedly one of the most powerful tools that mankind possesses. However, mastering the art of articulating thoughts into meaningful written expressions, is no simple undertaking. If done correctly, words can be used as a mechanism of persuasion. Words can be used to further career goals, relationships, business goals, and just about any other facet of life. The focal point of this course is to provide a theoretical and practical guide to the mechanics behind persuasive writing. In other words, writing with a purpose, or intent. One of the most prevalent forms of persuasive writing is found in copywriting. Copywriting is best defined as the usage of written text for the purpose of marketing, sales, or advertising. Well written sales copy, will ultimately persuade a person or group of people to take a particular action.This course offers a comprehensive guide to persuasive writing. It also aims to inspire your writing journey and identify your purpose as a writer. We start with a theoretical overview of the characteristics of an exceptional writer, including identifying your core strengths and weaknesses. From there we dive into a practical guide to persuasive writing using a number of industry standard copywriting formulas. The instruction will be led by several hands-on exercises and examples that will help solidify the concepts we explore. With this course, you can learn the writing craft with confidence, as several of the modules are authored by self-published author, and freelance writer – Lissette Maduro. Lissette has an extensive background in writing in the health and wellness space, inspired by her experience working as a family physician and medical advisor. She has also made contributions to the Tech and travel writing arena as she enjoys learning about new developments and is an avid traveler. Lissette holds a Doctor of Medicine Degree from the American University of Integrative Sciences. She also has a B.S. in Medical Technology from Oakwood University.Another great feature of this course, is that you have an opportunity to gain exclusive insights directly from two Forbes columnists, who participated with YouAccel in a comprehensive Q&A session on content writing and strategy. The first session is with Renee Sylvestre-Williams of -30- Communications.Renee is one of the most prolific content strategists in the corporate world, whose client list includes some of the most distinguished brands in North America. This includes Deloitte, American Express, CIBC, Ceridian, Investors’ Group, and MD FinancialEqually as impressive as her client list, is her aptitude for steering content direction for multinational media conglomerates like Corus Entertainment, and TC Transcontinental. In her role as managing editor, Renee has provided leadership and strategic direction for major television networks and online publications like Slice Canada, Food Network, HGTV, ELLE Canada, Style At Home, and Canadian Living.Renee has also been a key contributor for mainstream news publications like Forbes, CBC, The Globe & Mail, Canadian Business, TVO, The Toronto Star, The Toronto Sun, Global News, and Digital Trends.As a results-driven strategist, Renee has accumulated over 15 years of experience in the realm of digital marketing and content strategy. Her key areas of specialization include strategy and content development for finance brands, targeted towards Gen Y, and millennials.The second Q&A is conducted with Matthew Rolnick. Matthew is a Forbes council member, and contributing writer. He is also the VP of sales at Yaymaker, and a former Divisional Sales Manager at Groupon. Yaymaker is best known for its in-venue and live virtual events, where they specialize in corporate team building. To date Yaymaker has hosted over 300,000 events, including paint “nites”, game shows, mixology classes, comedians, magicians, cooking classes, ukulele making classes and plant "nites". They also work with celebrities and a wide array of speakers for any topic.Matthew loves writing business articles on Linkedin and continues to be published in Forbes where he shares insights on expert panels. His insights on copywriting provide tremendous value to aspiring business writers and journalists looking for guidance or mentorship.The impact that words have on us as individuals and as a collective, is indisputable.Writing has the power to comfort, heal, motivate and inspire.Exceptional writing has resuscitated dying dreams, restored abused hope, rebuilt societies and recharted humanity´s course.This course will assist you in stepping up your writing craft to join the ranks of the next generation of wordsmiths that change the world. In Persuasive Writing Ft. Two Forbes Contributors & Copywriters:Theory for Aspiring Writers:Discover If You’re a WriterWhat Kind Of Writing Suits Your PersonalityPerspectives of The Exceptional WriterHow To Become An Exceptional WriterKeys to Exceptional WritingExceptional Writing DeterrentsResources (to improve your writing)Practical Guide to Writing using Proven Copywriting Formulas20+ Industry Standard Headlining Copywriting FormulasOrganizational Copy FormulasAIDA, PAS, IDCA, ACCA, AIDPPC, AAPPA, 4P'S, QUEST, AICPBSAWN, PASTOR, FACEAction Copy FormulasIncluding: TPSC, Elements of an Offer, RADEmailing Copy FormulasReport, Data, How-to, Inquiry, Endorsement, This/ThatQ&A with two seasoned Forbes writers: Renee Sylvestre-Williams & Matthew RolnickThe Q&A's are centered around content strategy, copywriting, and general tips on career development for aspiring writers. With that said, we hope that you’re as excited about this course as we are. If you’re ready to start your journey in becoming a persuasive writer, hit the enroll button and let’s get started!

Overview

Section 1: The Personal Journey of Writing

Lecture 1 Introduction to the Personal Journey of Writing

Lecture 2 Are you a Writer?

Lecture 3 You’re an Observer of Life

Lecture 4 You’re Always Analyzing This…and That

Lecture 5 You Live to Write Another Day

Lecture 6 You Have Doubts

Lecture 7 You have an Ongoing Love Affair With Books

Lecture 8 You’re a Lifelong Collector of Tales

Lecture 9 You Need Space

Lecture 10 What Defines a Writer

Lecture 11 Constancy or Committed

Lecture 12 Tenacity and Determination

Lecture 13 Hunger and Passion

Lecture 14 A Missive or Tenor

Section 2: What Kind of Writing Suits Your Personality

Lecture 15 Introduction to the Kind of Writing Styles that Suit Your Personality

Lecture 16 The Closet Writer

Lecture 17 The Eternal Writer

Lecture 18 The Hesitant Writer

Lecture 19 The Innovative Writer

Lecture 20 The Inspired Writer

Lecture 21 The Literate Writer

Lecture 22 The Logical Writer

Lecture 23 The Savvy Writer

Section 3: The Exceptional Writing Journey

Lecture 24 Introduction to the Exceptional Writing Journey

Lecture 25 Perspectives of the Exceptional Writer

Lecture 26 Worst Case Scenario

Lecture 27 Don’t be a People Pleaser

Lecture 28 Writing is for an Audience of One

Lecture 29 Writing in your Own Voice is Crucial

Lecture 30 Your Own Created Space

Lecture 31 Avoid Pretense

Section 4: How to Become an Exceptional Writer

Lecture 32 Introduction to becoming an Exceptional Writer

Lecture 33 Importance of Reading

Lecture 34 Define your Audience

Lecture 35 Get Inspired

Lecture 36 Write Daily

Lecture 37 Rewrite

Lecture 38 Challenge Yourself

Section 5: Keys to Exceptional Writing

Lecture 39 Introduction to the Keys to Exceptional Writing

Lecture 40 Don’t be Obsessed with Grammar

Lecture 41 Conquer the Art of Description

Lecture 42 Limit Background Information

Lecture 43 Be Relatable

Lecture 44 Take Risks

Lecture 45 Writing is Telepathic

Lecture 46 Be Serious

Lecture 47 Set Deadlines

Lecture 48 Re-Evaluate Your Work

Lecture 49 Feel Good and Be Good

Section 6: Exceptional Writing Deterrents

Lecture 50 Introduction to Exceptional Writing Deterrents

Lecture 51 A Lackadaisical Attitude

Lecture 52 Feeling Entitled

Lecture 53 Romanticizing the Writing Craft

Lecture 54 Fearing Marketing

Lecture 55 An Unreasonable Timeline

Lecture 56 Expecting an ‘Easy-Bake’ Outline

Lecture 57 Writer’s Envy

Lecture 58 A Need for Approval

Lecture 59 Download

Section 7: Practical Guide to Persuasive Copywriting

Lecture 60 Introduction to the Copywriting Sections of the Course

Section 8: Headlining Copywriting Formulas

Lecture 61 Introduction to Headline Copywriting Formulas

Lecture 62 “Who Else Wants…" Formula

Lecture 63 “The Secret of…" Formula

Lecture 64 The “Method, Target and Benefit" Formula

Lecture 65 “Little-Known Ways to…" Formula

Lecture 66 “Get Rid of [Problem] Once and For All" Formula

Lecture 67 “Here’s a Quick Way to [Solve a problem]" Formula

Lecture 68 “Now You Can Have/Do Something Desirable/Great Circumstance" Formula

Lecture 69 The “[Do something] Like [World-class example]" Formula

Lecture 70 The “[Have a /Build a]… You Can Be Proud Of" Formula

Lecture 71 The “What Everybody Ought to Know About______" Formula

Lecture 72 The “[number] [item][persona] Will Love (Hint: [statement])" Formula

Lecture 73 The “How To [action] When [statement]: [persona] Edition" Formula

Lecture 74 The “[persona]-Friendly Guide To [activity] (statement)" Formula

Lecture 75 The “Why I Got [action]: Every [persona] Should Be Aware Of [statement]" Formula

Lecture 76 The “[number] Ways To [action] Your [blank] Without Having To.." Formula

Lecture 77 The “[number] Signs [action] (Don’t Worry: [statement])" Formula

Lecture 78 The “[action] For [time] [result]" Formula

Lecture 79 The “Even The [persona] Can [action] [statement]" Formula

Lecture 80 The “[power word] Your [persona] At [activity] [result]" Formula

Lecture 81 The "We [verb] [object]: Here’s What We Learned" Formula

Section 9: Organizational Copywriting Formulas

Lecture 82 Introduction to Organizational Copywriting Formulas

Lecture 83 The AIDA: Attention, Interest, Desire, Action Formula

Lecture 84 The PAS: Problem, Agitate, Solution Formula

Lecture 85 The IDCA: Interest, Desire, Conviction, Action Formula

Lecture 86 The ACCA: Awareness, Comprehension, Conviction, Action Formula

Lecture 87 The AIDPPC: Attention, Interest, Description, Persuasion, Proof, Close Formula

Lecture 88 The AAPPA: Attention, Advantage, Proof, Persuasion, Action Formula

Lecture 89 The PPPP: Picture, Promise, Prove, Push Formula

Lecture 90 The QUEST: Qualify, Understand, Educate, Stimulate/Sell, Transition Formula

Lecture 91 The AICPBSAWN Formula

Lecture 92 The PASTOR: Problem, Amplify, Story, Transformation, Offer, Response Formula

Lecture 93 The FACE: Familiar, Audience, Cost, Education Formula

Section 10: Action Copywriting Formulas

Lecture 94 Introduction to Action Copywriting Formulas

Lecture 95 The TPSC: Text, Placement, Size, Color Formula

Lecture 96 The Elements Of An Offer Formula

Lecture 97 The RAD: Require, Acquire, Desire Formula

Lecture 98 The “I Want Button" Formula

Lecture 99 The “Get…Formula”

Section 11: Email Copywriting Formulas

Lecture 100 Introduction to Email Copywriting Formulas

Lecture 101 The Report Formula

Lecture 102 The Data Formula

Lecture 103 The How-To Formula

Lecture 104 The Inquiry Formula

Lecture 105 The Endorsement Formula

Lecture 106 The This/That Formula

Lecture 107 The Shorty Formula

Section 12: Q&A with Renee Sylvestre-Williams (Forbes Contributor)

Lecture 108 Q&A Introduction to Renee Sylvestre-Williams

Lecture 109 Meet Renee

Lecture 110 Renee’s Hobbies and Interests

Lecture 111 The Evolution of Renee’s Work Life

Lecture 112 Renee’s Passion for Writing

Lecture 113 Content Strategy as a Career Path

Lecture 114 The Implications of SEO and Keywords

Lecture 115 How does a Writer go Viral?

Lecture 116 Ranking Content in Search Engines

Lecture 117 Getting Published

Lecture 118 Press Distribution (PR Web, PR Newswire)

Lecture 119 Renee’s most Memorable Experiences

Lecture 120 Renee’s Sources of Inspiration

Lecture 121 Written vs. Video Content

Lecture 122 Thoughts on Paid Advertising

Lecture 123 Components of Good Quality Web Content

Lecture 124 Deciding on a Topic or Subject

Lecture 125 Does Tone Matter?

Lecture 126 Are CMS' effective?

Lecture 127 Gauging Success

Lecture 128 How to Promote Content

Lecture 129 Blog Post vs. Article

Lecture 130 Content Writing vs. Copywriting

Lecture 131 Making Content Unique

Lecture 132 What is Writer’s Block?

Lecture 133 Does Writing Get Repetitive?

Lecture 134 Renee’s Passion for Reading

Lecture 135 What is “Storytelling”?

Lecture 136 Mechanics of Strategy

Lecture 137 Is Blogging Lucrative?

Lecture 138 Renee’s Role as a Finance Columnist

Lecture 139 Renee’s Professional Hurdles

Lecture 140 Content Strategy for Big vs. Small Brands

Lecture 141 Five Strengths and Weaknesses as a Content Strategist

Lecture 142 Handling Feedback and Criticism

Lecture 143 Working as Part of a Team vs. Independently

Lecture 144 Introvert vs. Extrovert

Lecture 145 Finding Inspiration for Content

Lecture 146 Renee's Career Aspirations

Lecture 147 Advice for Aspiring Writers

Lecture 148 Going back in Time

Lecture 149 Top Three Content Marketing Strategies for Long-term Growth

Lecture 150 Thoughts on Google Trends

Lecture 151 Targeting a Global Audience

Lecture 152 Ethically Policing Social Media Content

Lecture 153 Sparking Curiosity with the First Sentence

Lecture 154 Thoughts on Infographics as the new King of Content

Lecture 155 Social Media, Email. & SEO for Driving Sales

Lecture 156 The Importance of Research before Publishing

Lecture 157 Defining a Call-to-Action

Lecture 158 Ideal Length for Content

Lecture 159 10 Words that Trigger an Emotional Reaction

Lecture 160 Importance of Crediting a Source

Section 13: Q&A with Matthew Rolnick (Forbes Council Member & Columnist)

Lecture 161 Q&A Introduction to Matthew Rolnick

Lecture 162 Matthew Rolnick: Contributor and Council Member at Forbes

Lecture 163 Matthew's role as VP of Sales at Yaymaker

Lecture 164 Matthew's main area of Focus as a Content Writer

Lecture 165 Hooking your Reader, as a Writer

Lecture 166 Defining "Copywriting"

Lecture 167 Persuasive Writing Tips for Selling

Lecture 168 Examples of Effective Copy

Lecture 169 Building an Emotional Connection with the Reader

Lecture 170 Defining a "Call-to-Action"

Lecture 171 The importance of a Headline and Examples

Lecture 172 Tips on writing News Worthy articles

Lecture 173 10 Keyword Formulas that Trigger a Response

Lecture 174 Writing "Viral" Content

Lecture 175 Defining AIDA & Examples

Lecture 176 Elements of an Offer with High Conversion Rates

Lecture 177 The Effectiveness of Deep Discounts in Copy

Lecture 178 Defining Social Proof and Use Cases

Lecture 179 The Concept of "Scarcity" & "Urgency" in Copy

Lecture 180 Using the "Storytelling" Approach in Copy

Lecture 181 The Importance of Building Reader Profiles

Lecture 182 Building a Relationship in less than 200 Words

Lecture 183 The "PAS" Copywriting Formula - Problem, Agitate, Solution

Lecture 184 The "IDCA" Copywriting Formula - Interest, Desire, Conviction, Action

Lecture 185 The "ACCA" Copywriting Formula - Awareness, Comprehension, Conviction, Action

Lecture 186 The "FAB" Copywriting Formula - Features, Advantages, Benefits

Lecture 187 The "4 P's" Copywriting Formula - Promise, Picture, Proof, Push

Lecture 188 Additional Writing Tips from Matthew Rolnick

Students interested in Writing,Aspiring Copywriters,Content Writers interested in increasing Engagement through Copy,Students interested in learning Copywriting Formulas,Content Strategists that need Inspiration,Digital Marketers that want to use Copy to increase Traffic & Engagement,Students interested in Headline, Organizational, & Email Copywriting Techniques,Content Creators looking to write effective copy