Copywriting Course, Neuromkt, 34 Mental Triggers, Headlines

Learn Advanced Digital Persuasion Techniques, Copywriting, 34 Mental Triggers, 93 Headlines, and Objection Breaking

What you'll learn

The 9 Pillars of Digital Persuasion

Consumer Behavior Flow

The human mind

The Mental Decision Process

5 Main Human Motivators

Discover the top 11 Neurotransmitters and how they influence your consumers' purchasing decisions

Know what Neuromarketing is and how it applies to companies

Audience Pains + Worksheet to Define Your Audience Pains

Know what is Copywriting

34 Mental Triggers

Spreadsheet with 93 “Killer” Headlines to use in Emails, Advertisements, Posts on Social Networks, Blogs, Etc.

14 classic customer objections and how to “kill” those objections and increase sales

11 Persuasion Techniques

Copy Structure to follow on your Landing Pages, Website, Emails, etc.

Real Application of Techniques on a Landing Page

Tool to Analyze Copy Results on a Landing Page

Requirements

Desire to Sell on the Internet

Desire to Improve Sales Performance of Ads, Posts, Blog, Videos, etc.

Description

It's almost impossible to sell on the internet without knowing Copywriting, Neuromarketing and Mental Triggers. Professionals in Digital Media, Paid Traffic, Social Networks, Inbound Marketing, E-mail Marketing, Content and Entrepreneurs who do not master these techniques are missing countless opportunities to Sell More in their E-commerce's and Sites.Copy professionals are being requested by companies constantly, as there are many opportunities and few qualified professionals. Take advantage of this market "gap" to increase your salary or enter a high-growth area!Professor Hélder Brito teaches at institutions such as FGV and ESPM (in MBAs and Extension courses), in addition to working for more than 12 years with Digital Marketing focused on generating Sales, Leads and Awareness for 113 brands, among which Vivo , Technos, Tim, Fisk, Oi, Megamatte, Domino's Pizza, Enel Energia, UNISUAM University, Lopes Imóveis, Rio Arte Estética, CorpoPerfeito Suplementos, Labet Laboratory, CPAD Editor and DiRoma Hotels. He has an MBA in Digital Marketing (UNESA), an MBA in Leadership (UNISUAM), a Degree in Marketing (UNESA), Ads and Analytics Certifications (GOOGLE) and Inbound Marketing Certification (HUBSPOT).With him you will learn in this course:- The 9 Pillars of Digital Persuasion- Consumer Behavior Flow- The mind- The Mental Decision Process- 5 Main Motivators- Discover the top 11 Neurotransmitters and how they influence your consumers' purchasing decisions- Know what is Neuromarketing and application for companies- Audience Pains + Worksheet to Define Your Audience Pains- Know what is Copywriting- 34 Mental Triggers- Spreadsheet with 93 “Killer” Headlines to use in E-mails, Announcements, Posts in Social Networks, Blogs, Etc- 14 classic customer objections and how to “kill” those objections and increase sales- 11 Persuasion Techniques- Copy Structure to follow on your Landing Pages, Website, Emails, etc.- Application of Techniques in a Landing Page- Tool to Analyze Copy Results on a Landing Page

Overview

Section 1: The 9 Pillars of Digital Persuasion

Lecture 1 The base

Section 2: The Mind and Human Behavior

Lecture 2 The Mind and Human Behavior_Part 1

Lecture 3 The Mind and Human Behavior_Part 2

Lecture 4 The Mental Decision Process

Lecture 5 Top 5 Motivators

Section 3: Neurotransmitters

Lecture 6 Discover the Top 11 Neurotransmitters

Section 4: Know what Neuromarketing is

Lecture 7 Neuromarketing

Section 5: Public pain

Lecture 8 Public pain

Section 6: Copywriting

Lecture 9 Know what is Copywriting

Section 7: 34 Mental Triggers

Lecture 10 What are Mental Triggers?

Lecture 11 Mental Trigger 1

Lecture 12 Mental Trigger 2

Lecture 13 Mental Trigger 3

Lecture 14 Mental Trigger 4

Lecture 15 Mental Trigger 5

Lecture 16 Mental Trigger 6

Lecture 17 Mental Trigger 7

Lecture 18 Mental Trigger 8

Lecture 19 Mental Trigger 9

Lecture 20 Mental Trigger 10

Lecture 21 Mental Trigger 11

Lecture 22 Mental Trigger 12

Lecture 23 Mental Trigger 13

Lecture 24 Mental Trigger 14

Lecture 25 Mental Trigger 15

Lecture 26 Mental Trigger 16

Lecture 27 Mental Trigger 17

Lecture 28 Mental Trigger 18

Lecture 29 Mental Trigger 19

Lecture 30 Mental Trigger 20

Lecture 31 Mental Trigger 21

Lecture 32 Mental Trigger 22

Lecture 33 Mental Trigger 23

Lecture 34 Mental Trigger 24

Lecture 35 Mental Trigger 25

Lecture 36 Mental Trigger 26

Lecture 37 Mental Trigger 27

Lecture 38 Mental Trigger 28

Lecture 39 Mental Trigger 29

Lecture 40 Mental Trigger 30

Lecture 41 Mental Trigger 31

Lecture 42 Mental Trigger 32

Lecture 43 Mental Trigger 33

Lecture 44 Mental Trigger 34

Lecture 45 Where should I use Mental Triggers?

Section 8: 93 Headlines

Lecture 46 93 Headlines

Section 9: Breaking Objections

Lecture 47 Breaking Objections_Part 1

Lecture 48 Breaking Objections_Part 2

Section 10: Persuasion Techniques

Lecture 49 Persuasion Technique 1

Lecture 50 Persuasion Technique 2

Lecture 51 Persuasion Technique 3

Lecture 52 Persuasion Technique 4

Lecture 53 Persuasion Technique 5

Lecture 54 Persuasion Technique 6

Lecture 55 Persuasion Technique 7

Lecture 56 Persuasion Technique 8

Lecture 57 Persuasion Technique 9

Lecture 58 Persuasion Technique 10

Lecture 59 Persuasion Technique 11

Section 11: Copy Structure

Lecture 60 Copy Structure

Section 12: Actual Application

Lecture 61 Actual Application

Section 13: Results Analysis + Class Slides

Lecture 62 Results Analysis

Marketing Professionals,Communication Professionals,Media Professionals,Entrepreneurs,Social Network Analysts