Conversion Tracking For Digital Marketing In 2021

A comprehensive guide to correctly implementing tracking and analytics for all your digital marketing campaigns

What you'll learn
Understand what UTM Parameters are & how to use them and track campaigns properly
Setup conversion tracking for all the major advertising platforms - Google, Facebook, Linkedin and more
Understand what Google Tag Manager is and how to use it for better pixel tracking and event tracking setup
Learn how to track specific events like button clicks on your site rather then just page views and destination url's
Utilise current marketing budgets better with better tracking systems
Gain a thorough understanding of Google Analytics specifically geared towards tracking marketing campaigns
Learn about tracking for landing pages
Learn how to install ecommerce tracking and enhanced ecommerce tracking for Google Analytics
An in-depth look at call tracking and the advantages it brings
Requirements
Minimum experience with digital marketing platforms
Description
** Last Update Feb 28th 2021 **The best course for digital marketers that want to fully understand conversion tracking!   7 Sections, 35 videos and over 3.5 hours worth of in-depth, hands on training.   From the theory all the way through to practice, move from beginner & intermediate through to expert.Course Overview:Whether you are a beginner starting a new campaign or a seasoned marketing professional, this course caters for you.  The course is broken into components discussing different aspects of conversion tracking and analytics.  The course shows you how to setup tracking according to best practice and use tracking to analyse marketing campaigns.  We discuss aspects of tracking in general as well as looking at particular tools and advertising platforms.  These includes: Google Ads, Facebook Ad Manager, LinkedIn Ads, Google Analytics, Google Tag Manager, Unbounce landing pages, Avanser Call Tracking and more. The course is recorded inside the actual marketing platforms and tools, walking you through how to setup everything you need. After completing the course you will already have setup all your tracking according to best practice as I walk you through it during the course.  After completion you will also have a thorough understanding of different tracking techniques and options available to you.Course topics include but are not limited to:UTM Parameters: what are they, how to setup and track in Google Analytics - walkthroughTracking Pixels: Facebook & LinkedIn tracking pixel installation walkthrough including custom conversions and custom audience setupGoogle Tag Manager: Adding tags and event tracking with GTMGoogle Analytics for Google Ads: An indepth look at how Google Analytics can support Google Ads practiceLanding Page Tracking: Tracking setup for landing pagesCall Tracking: A thorough understanding of how call tracking works, the advantages and a look inside Avanser.What Students Are saying:Gerardo Calvo (July, 2020) wrote: "Great tips and examples. Fast, efficient and to the point."Stefan Mach (22nd Jan, 2020) wrote: "Definitely takes something that at first appears mysterious and makes it easy to understand and implement."Anestis Kalligas (August, 2019) wrote:"He is one of the best in depth instructors i have seen. He is an advanced instructor with a lot of gold info to learn. Clear voice. He brings to a next level this imprortant topic. Thank you for sharing your knowledge"George Maser (June 2019) wrote:"…This course provided an insight into Google Analytics, Google Adwords, Google Tag Manager and how it works with FB and LI platforms. Twitter was not mentioned or Pinterest. Tracking Landing pages and Buttons and ATC and Purchase was covered. Very Nice Course. I am going to take it again. Data Studio is new to me."Federico (May 2019) wrote:"Very good match with what I was looking for so far, thanks!"Kara Fidd (March 2019) wrote:"Super helpful– I'm already learning so much after just the first lesson!"Wojciech Idzikowski (Jan 2019) wrote:"Everything is well done. The narration - lector. Speed of the lessen. The way author choose topics. Congratulations"About Mark: Mark has over 10 years experience running digital marketing campaigns for clients.  He has worked for SME's as well as major blue chip clients in Australia and worldwide.  

Overview

Section 1: UTM Parameters - what are they and how to use them

Lecture 1 UTM Parameters explained

Lecture 2 Setting up UTM Parameters

Lecture 3 Tracking UTM's in GA

Lecture 4 Value Track Parameters

Section 2: Tracking Pixels & Conversion Tracking

Lecture 5 Understanding Tracking Pixels

Lecture 6 Facebook Conversion Tracking

Lecture 7 Linkedin conversion Tracking

Lecture 8 Adding Pixels to your Website

Section 3: Google Analytics for AdWords Managers

Lecture 9 The Advantages of Linking Google Analytics with AdWords

Lecture 10 Linking Google Analytics & Google Ads

Lecture 11 Understand Google Ads Reports within Google Analytics

Lecture 12 GA Conversion Tracking & Goal Setup

Lecture 13 Remarketing Segments in GA

Lecture 14 Attribution Models in Google Analytics

Section 4: Call Tracking

Lecture 15 Introduction to Call Tracking

Lecture 16 How does call tracking work & key benefits

Lecture 17 Avanser Walk-through

Lecture 18 Integrating Call Tracking with Google Analytics

Section 5: 3rd Party Landing Page Tracking

Lecture 19 Tracking integration for landing pages

Section 6: Google Tag Manager (GTM)

Lecture 20 What is Google Tag Manager

Lecture 21 Review of GTM interface and Setting up GTM

Lecture 22 Adding Tracking with Tags in GTM

Lecture 23 Google Tag Assistant - Debugging Tracking Issues

Lecture 24 Event Tracking with GTM

Lecture 25 Event Tracking Reports in Google Analytics

Section 7: Dashboarding & Reporting with Google Data Studio

Lecture 26 A concise introduction to Google Data Studio

Lecture 27 GDS - Similar Products in the Marketplace

Lecture 28 GDS - Pros & Cons

Lecture 29 Part 1: Working with a Google Data Studio Template - Feature Overview

Lecture 30 Part 2: Working with a GDS Template - Connecting Data Sources

Lecture 31 Part 3: Working with GDS - Dimensions, Metrics & Filters

Lecture 32 Part 4: Working with GDS - the Toolbar

Lecture 33 Part 5: Working with GDS - calculated fields (Advanced)

Lecture 34 GDS - Sharing Options

Lecture 35 datastudiotemplates.com - A Marketplace for Templates

Anyone new to digital marketing and wants to track campaigns properly,Anyone running digital marketing campaigns looking to improve their campaign tracking,Anyone looking to increase their knowledge and expertise in Analytics tracking