Conversion Rate Optimization with SQL, Tableau & A/B testing

Optimize Your Website's Conversion Rate with SQL, Tableau, and A/B Testing. Gain Insights to Streamline the Sign-Up Flow

What you'll learn
Understanding the importance and principles of sign-up flow optimization analysis for increasing conversions
Utilizing SQL with MySQL Workbench to collect and extract data for CRO analysis
Creating insightful visualizations with Tableau to represent user interactions during sign-up and login processes
Building a Tableau story to effectively interpret and explore data
Conducting a comprehensive analysis report to formulate actionable solutions and business objectives
Learning the essentials of A/B Testing to validate hypotheses and make data-driven decisions
Identifying potential webpage improvements and best practices for optimizing sign-up flow
Gaining the skills to enhance user experience and boost conversion rates using SQL and Tableau

Requirements
Basic Tableau and SQL skills

Description
Do you want to learn Tableau and SQL?Are you looking for an engaging course that will teach you how to perform A/B testing in real-life situations?If so, then you have come to the right place. Elevate your website's performance with our Udemy course on Conversion Rate Optimization (CRO), with a special focus on Sign-Up Flow Analysis. You'll work on a real-world case study, identifying and fixing sign-up flow issues to increase conversions and maximize your business growth.This comprehensive journey begins with an introduction to the significance of sign-up flow optimization and how even small improvements can significantly impact conversion rates. You'll work with actual data from the 365 website to explore the entire sign-up process, spotting potential bottlenecks that may be causing drop-offs.Using SQL in MySQL Workbench, you'll retrieve and analyze key data points, while Tableau visualizations will help you pinpoint inefficiencies in the sign-up and login processes. You'll then craft a Tableau dashboard story to communicate findings effectively and develop an actionable analysis report to guide improvements.To ensure data-driven decision-making, you'll apply A/B Testing, a crucial statistical method for validating hypotheses and measuring the impact of potential optimizations. Instead of exploring CRO in a broad and theoretical way, this course focuses on a specific real-life case study—a data-driven analysis that directly impacts business decision-making.We believe the best way to learn CRO is by observing how actual data analysis leads to meaningful changes, in this case, optimizing a sign-up flow to improve conversions. While there are many strategies to enhance a website’s conversion rate, this course stands out for its practical, results-oriented approach.You’ll see first-hand how data shapes decisions, culminating in a real modification of the sign-up screen—a tangible change that drives measurable improvements. By the end of this course, you won’t just understand CRO; you’ll know how to apply data analysis to optimize conversion rates effectively.Whether you're a business owner, marketer, or aspiring data analyst, this course takes you through a full-scale analysis project using real data, equipping you with practical, hands-on skills to optimize your website’s sign-up process, increase conversions, and boost revenue. Enrol in the Udemy course now and embark on this transformative journey towards mastering the art of optimization analysis!

Who this course is for:
Aspiring and junior data analysts, Junior data scientists, Junior business intelligence analysts, Business owners