Content Marketing: Newsletters
Content Marketing: Newsletters
MP4 | Video: 720p | Duration: 12:01 | English | Subtitles: VTT | 40.1 MB
MP4 | Video: 720p | Duration: 12:01 | English | Subtitles: VTT | 40.1 MB
Long live email! While rumors of its death persist, the email newsletter is actually thriving. Customers like seeing something concrete, curated, and well written show up in their inbox. In this short course, C.C. Chapman, author of the bestselling Content Rules, covers the best practices for integrating email newsletters into your own content marketing efforts. He details the importance of growing your database, customizing the layout of emails, and keeping branding consistent. C.C. also includes tips for writing effective emails, like including calls to action and making sure email formatting is mobile friendly.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.