"Consumer Behavior: Practice Oriented Perspectives" ed. by Senay Sabah

Due to multidisciplinary and multimethod character of the concept of consumer behavior, it is appropriate to study it accordingly in order to understand the subject with its different aspects and holistically. Especially with the cultural, social, and technological changes within today's world, this issue becomes prominent. This book is a modest try for that end.

No time in the history, consumption is considered to be as important as in today's world. It defines who we are, how well/perfect we perform our multiroles within the society (buying the most expensive clothes means being the best mom for instances), what symbolic meanings we attribute to our belongings, and how rich/clever/fashion conscious or innovative we are.

Contents
1 Introductory Chapter: Consumer Behavior in New Era
2 The Mystique of Customers’ Saturation in Online Brand Communities
3 Consumer between Web 2.0 and Web 3.0
4 Understanding Consumer Behavior toward Social Enterprise Products
5 Measuring Public Acceptance Value of Rural Biogas Development through Logistic Regression and Willingness to Pay
6 Children’s Consumer Behavior
7 Explicative Factors Driving the Tomato Consumption in the Mediterranean Basin: A Panel Data Approach