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  3. Consumer Behavior: Buying, Having, and Being [Repost]

Consumer Behavior: Buying, Having, and Being [Repost]

Posted By: AlenMiler
Date: 12 Feb 2019 18:05:22
Consumer Behavior: Buying, Having, and Being [Repost]

Consumer Behavior: Buying, Having, and Being by Michael R. Solomon
English | January 17, 2010 | ISBN: 0136110924 | 688 pages | PDF | 58 Mb

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. Consumers Rule; Perception; Learning and Memory; Motivation and Values; The Self; Personality and Lifestyles; Attitudes and Persuasive Communications; Individual Decision Making; Buying and Disposing; Groups; Organizational and Household Decision Making; Income and Social Class; Ethnic, Racial, and Religious Subcultures; Age Subcultures; Cultural Influences on Consumer Behavior; Global Consumer Culture For marketing professionals who want to understand the latest trends in consumer behavior.

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