Cold Email Marketing: Cold Email Writing & Lead Generation

Cold Email Marketing, Email Writing & Business Development in 2021 | Copywriting, B2B Lead Generation & Email Marketing

What you'll learn
Cold Emails
Cold Email
Cold Emailing
Lead Generation
Email Marketing
Requirements
None
Description
Master high-performing cold email writing and cold email marketing!I’m going to teach you…How I secured a meeting with the CEO and executive team of a $30 million business off just one single automated cold email marketing templateHow achieve open rates over 50% and boost your clicks and responses from cold email marketingHow to change people’s minds using key email copywriting wordsThe six big tips for writing effective, persuasive cold emailsThe BEST copywriting frameworks for cold emailsMy personal B2B copywriting frameworkVarious ways to get your hands on a great cold email listTechniques for automating email sequences and testing resultsThis course is for people working in sales, business development, marketing, and entrepreneurship.I’ve done email marketing for over 12 years using various techniques and technologies, seeing what works and what doesn’t. I worked for companies ranging from tiny, bootstrapped startups all the way up to the Fortune 100. I taught college level marketing and published numerous marketing books. I also have an MBA in marketing from Northwestern University.Let me reveal my methods for effective cold emails! Sign up today.Cold emails, three-two-one strategy, business development and sales emails, cold emails to generate sales meetings, incentives to improve email performance, email marketing, cold email, cold email marketing and cold emails for B2B lead generation marketing, high-performing cold email case studies and examples, improving performance of your cold emails, email persuasion and how to change minds, B2B copywriting"One of the single best cold email marketing courses out there!"

Overview

Section 1: Writing Cold Emails (with Examples)

Lecture 1 Cold Email Tip #1

Lecture 2 Cold Email Tip #2

Lecture 3 Cold Email Tip #3

Lecture 4 Cold Email Tip #4

Lecture 5 Cold Email Tip #5

Lecture 6 Cold Email Tip #6

Lecture 7 Tip #6 Explained

Lecture 8 PAS formula

Lecture 9 Levels of Awareness

Lecture 10 SAMPLE EMAILS

Lecture 11 Cold Email that Worked on Me!

Lecture 12 Case Study

Lecture 13 Measuring Success

Lecture 14 BDR Email Advice

Lecture 15 Data-Driven Cold Email Insights

Section 2: Your Cold Email List

Lecture 16 Your List A

Lecture 17 Your List B

Lecture 18 Your List C

Lecture 19 Your List D

Lecture 20 Your List E

Lecture 21 Your List F

Lecture 22 Getting Emails from LinkedIn Sales Navigator

Section 3: Cold Email Deliverability

Lecture 23 New Email + Warming It Up

Lecture 24 Deliverability Checklist

Lecture 25 Bounce Rate

Section 4: Cold Emailing: Start the Bottom of the Funnel?

Lecture 26 3-2-1 Strategy Salesforce

Lecture 27 3-2-1 Strategy HubSpot

Lecture 28 3-2-1 Strategy Mailchimp

Section 5: Lead Generation Offers

Lecture 29 Promote Your Offer, Not Your Product

Lecture 30 Hard Offer 1

Lecture 31 Hard Offer 2

Section 6: B2B Copywriting for Lead Generation & Demand Generation

Lecture 32 SPF Formula

Lecture 33 Psychology - Reactance

Lecture 34 Psychology - Endowment

Lecture 35 Psychology - Distance

Lecture 36 Psychology - Uncertainty

Lecture 37 Psychology - Corroborating Evidence

Lecture 38 Funnel 1

Lecture 39 Funnel 2

Lecture 40 SPF Workbook

Lecture 41 Copywriting Mistakes 1

Lecture 42 Copywriting Mistakes 2

Lecture 43 Tips

Lecture 44 Persuasion

Lecture 45 Appendix

Sales,Marketing,Entrepreneur,BDR,SDR,Business Development