Change Management: From Cro To Experimentation Maturity

Assess the maturity level, write and pitch a plan, apply Change Management and grow toward an Experimentation Culture.

What you'll learn
Improve the experimentation maturity of your organization using change management
Motivate your colleagues and higher management to become more experiment-driven
Assess the current situation and determine the organization's current experimentation maturity level
Learn everything about experimentation maturity and company culture
Write a change management plan and pitch it to the board
Put your change plan into practice using change management and your soft skills
Work on your personal growth to facilitate the change progress and improve your skills
Interview techniques to come up with the best solutions and change plan
Evaluate and reflect on the change process and determine the next steps

Requirements
Eagerness to take your organization from a CRO only situation to a culture of experimentation
You need to have some experience in A/B testing
No further prior knowledge is needed

Description
If you want your organization to grow toward an experimentation culture, learn change management to accomplish this, and motivate your colleagues and higher management to become more experiment-driven, this will be the right course for you.This course is a complete blueprint for every step from a CRO-only situation to an Experimentation Culture. It is based on many books, articles, courses, and my 14+ years of experience in this fantastic line of work.By taking this course, you will…Improve the experimentation maturity of your organization using change managementMotivate your colleagues and higher management to become more experiment-drivenAssess the current situation and determine the organization's current experimentation maturity levelWrite a change management plan and pitch it to the boardPut your change plan into practice using change management and your soft skillsWork on your personal growth to facilitate the change progress and improve your skillsYou will learn everything about your organization, your manager or contact person, and all experimentation maturity levels. In addition, you will learn about the company culture, scope & alignment, team, data, tooling & automation, and the experimentation process.You will also know how to write and present a change plan, pitch it to the board and prepare for difficult questions. Then, you will put the change plan into practice. You will learn everything about change management, the influence of your soft skills, dealing with resistance, and your personal growth.Change management course setupIn the first part of the Change management course, you’ll learn to assess the current experimentation maturity of the organization. This includes getting to know the organization, its goals, and its landscape. Also, you get to know your contact person or manager and your landscape using a force-field analysis. Next, through a questionnaire and interview techniques, you will discover the challenges, obstacles, and hidden forces to get to the next experimentation maturity stage.Next, you’ll learn how to write your change plan, pitch it to the board and prepare for difficult questions.Next, you’ll learn how to implement your plan using change management, your soft skills, and personal growth.Finally, you will evaluate, reflect and determine the next steps.This is a complete courseThere is no upsell to another expensive course, and there is no upsell to a coaching program. You will learn everything about change management and how to implement it. I will only reference my other Udemy courses if you or a team member want to learn more about a specific topic.This course will cover everything you need to know in a practical and engaging manner. Together, we will go through the change cycle step by step, with useful and practical frameworks and theories you can put into practice straight away.Start learning change management and grow to an experimentation culture todayIf you sign up today, you will have lifetime access to the course, including all future updates. You´ll also get a 30-day no question asked money-back guarantee.If you have any questions during or after this course, please feel free to contact me. I’ll be happy to help you out. You can use the Q&A feature inside the course, send me a private message, or send an email. I will answer all of your questions as soon as possible.Ready to get to a culture of experimentation? Sign up today! :-)

Who this course is for:
Conversion Rate Optimization specialists who want to thrive in their work,Product owners who want to learn more about experimentation,Entrepreneurs and e-commerce managers who want to apply experimentation and motivate others to do so as well,Digital consultants who want to learn about change management and experimentation,Lead developers with an interest in change management and company culture