Catalog Course

Master Amazon Catalog Management: Take Your Listings to the Next Level

What you'll learn

Increase Efficiency of Product Listings and Catalog Management

Eliminate Duplicate and Unnecessary Product Listings

Leverage Data to Increase Conversion and Sales

Restock Product Inventory for Timely Fulfillment

Requirements

There are no specific requirements for taking an Amazon catalog course. However, it is beneficial to have some prior experience or knowledge with product photography, catalogs, and Amazon. Additionally, Amazon typically requires its catalog partners to possess basic computer skills, such as the ability to navigate websites, use email, and upload and download images.

Description

Amazon Catalog Course is an online course that teaches users how to create and manage a catalog of products on Amazon. The course is designed for experienced Amazon sellers, who are looking to optimize their Amazon accounts for a more efficient and effective sales experience. In this course, users learn how to choose the right type of product categories and optimize their product descriptions to best represent their products and cater to their target audience. They also learn how to use the Amazon Seller Central interface to manage their catalog, as well as how to leverage Amazon’s selection of tools to make their catalog easier to maintain. The course covers topics related to Amazon product images, product promotions, and the use of product search optimization tools. Additionally, users will learn how to create product variation listings to offer customers more product options, how to select the right pricing strategy for their products, and how to use Amazon’s powerful advertising tools. Users also receive guidance on how to create effective product campaigns and how to properly track product performance. They’ll learn how to monitor customer reviews, track their inventory, and analyze the data to make informed decisions about their product listings. Throughout the course, Amazon sellers will receive tips and best practices for managing their catalog of products, whether for an individual store, virtual store, or a business partner’s online store. Users have the option of completing the course at their own pace and on their own time.

Overview

Section 1: Listing Management Basics

Lecture 1 What is Amazon Listing?

Lecture 2 How do I Load a New Listing?

Lecture 3 Flat Files Versus Manual Loads - Which Should I do, and How?

Lecture 4 Flat File Practice - Basics

Lecture 5 Manually Updating Listings

Section 2: Advanced Catalog Management

Lecture 6 Request a Category Listing Report from Amazon

Lecture 7 How to Make Changes to Listings in Bulk Using a Flat File

Lecture 8 Practice - Update Bullet Points via Flat-File

Lecture 9 Creating a Parentage/Variation

Lecture 10 Breaking a Phantom Parentage

Lecture 11 Breaking a Parentage on Amazon

Lecture 12 Dealing with Listing Issues

Lecture 13 Creating Multiple SKUs with Different Fulfillment Types

Lecture 14 Hidden Suppressions, Search Suppressions, and Category Assignment Problems

Lecture 15 The Amazon Buybox

Lecture 16 UPC Requirements

Lecture 17 What Is North American Remote Fulfillment (NARF)?

Section 3: Brand Management

Lecture 18 The Basics of Brand Registry

Lecture 19 What Does Brand Registry Open Up?

Lecture 20 How to Provide Access to Other Accounts

Lecture 21 Brand Name Changes

Lecture 22 Unenrolling A Brand Name

Lecture 23 Brand Node Issues

Lecture 24 Filing and Retracting Complaints

Lecture 25 Filing a Complaint

Lecture 26 Retracting a Complaint

Lecture 27 Complaint Types

Lecture 28 Vanity URL

Section 4: Troubleshooting and Ticketing on Amazon

Lecture 29 Account Health Basics

Lecture 30 Common Suspension Types

Lecture 31 How to Write a POA Basics and Common Types

Lecture 32 How to Initiate and Follow up with Amazon

Lecture 33 Requesting Feedback Removal

Lecture 34 A-Z Claims, (SAFE-T) Claims

Lecture 35 Titles and Bullets Not Reflecting on Product Detail Page

Lecture 36 Locating Merchant Token IDs and Entity IDs

Lecture 37 Product Review Removal and Management

Section 5: Additional Content

Lecture 38 Seller Contribution Cheat Sheet

Section 6: Additional Video Learning

Lecture 39 Spike in Catalog Removals on Amazon - How to Get Listings Reinstated

Lecture 40 Catalog Troubleshooting on Amazon Q&A

Section 7: Catalog Course Quiz

Amazon Catalog Course is intended for those looking to improve their knowledge of Amazon’s product catalog, enabling them to increase sales and profits by using more advanced techniques to optimize and maintain product listings.