James Watt - Business for Punks: Break All the Rules - the BrewDog Way (Audiobook)
James Watt - Business for Punks: Break All the Rules - the BrewDog Way
2015 | Audiobook | 9x MP3 @ 80 Kbps; Mono | 4 hrs and 59 mins | English | 180 MB
2015 | Audiobook | 9x MP3 @ 80 Kbps; Mono | 4 hrs and 59 mins | English | 180 MB
the unabridged, downloadable, audiobook edition of Business for Punks, written and read by James Watt.
Don't waste your time on b******t business plans. Forget sales. Put everything on the line for what you believe in. These mantras have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding.
Founded by a pair of young Scots with a passion for great beer, BrewDog has catalysed the craft beer revolution, rewritten the record books and inadvertently forged a whole new approach to business.
In Business for Punks, BrewDog cofounder James Watt bottles the essence of this success. From finances ('chase down every cent') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms.
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