Business Neuromarketing Science

Neuromarketing techniques, Neuromarketing ethics, How to use neuromarketing, How to implement neuromarketng etc.

What you'll learn
Powerful ways you can use neuromarketing to grow your business
Ways to implement neuromarketing into your marketing campaign
Neuromarketing techniques fro marketers
How marketers can utilize the neuroscience of pleasure
Ways neuromarketing can boost your sales
How neuromarketing can revolutionize the marketing industry
How to implement neuromarketing into your strategy
Criticism of neuromarketing
Neuromarketing ethics
Neuromarketing tools
How to use neuromarketing
How neuromarketing is used in politics
Neuromarketing and brain science: the lizard brain versus the new brain
Requirements
No requirement
Description
Neuromarketin is a commercial marketing communication field that applies neuropsychology to market research, studying consumer sensorimotor, cognitive, and affective responses to marketing stimuli. The potential benefits to marketers include more efficient and effective marketing campaigns and strategies, fewer product and campaign failures, and ultimately the manipulation of the real needs and wants of people to suit the needs and wants of marketing interest. Understanding consumer behaviors in marketing is very important to knowing what your consumers are capable of doing and what products and services they need and how best you can use communication to let them know your brand and choose your brand instead of competitors brands. Let not all of us forget that the only thing that can change the mind of the customer is quality of a brand and the satisfaction that, the brand can bring to solve the customer problems, so in practicing neuromarketing we must make sure that our products and service can meet the test of time.The aim of every marketer is that they want to ensure that they use neuromarketing to increase their sales but that does not come easily companies must ensure that they simplify complex products and vice versa, we must know that simple decisions work best when made with more thought while complex decisions work better when made intuitively. Product or service modification is very important in any sales context because consumers want to see changes to long existing brand, since consumers taste and preferences changes quickly companies must be creative in dealing with both loyal and potential customersWhen we are using the neuromarketing techniques then marketers must use the right tool and the right technology to get the best outcome by using techniques such as eye tracking, pupilometry and facial coding etc , can all help to achieved the best results.

Overview

Section 1: Introduction

Lecture 1 Introduction

Lecture 2 What is neuromarketing

Lecture 3 What is neuroscience

Lecture 4 What is consumer neuroscience

Lecture 5 Neuromarketing tools

Lecture 6 How to use neuromarketing

Lecture 7 Neuromarketing ethics

Lecture 8 Limitations of neuromarketing

Section 2: Six Neuromarketing Techniques For Marketers

Lecture 9 Eye tracking: see things through your customers eyes

Lecture 10 Pupillometry: take a look at your customer's eye

Lecture 11 EEG or functional MRI: trip inside the brain

Lecture 12 Facial coding: a smile is worth a thousand words

Lecture 13 Sensory marketing: looks are not everything

Lecture 14 Neuromarketing tricks

Section 3: 9 Ways Neuromarketing Can Boost Your Sales

Lecture 15 Simplify complex product (and vice versa)

Lecture 16 Influence the information junkie

Lecture 17 Time your pitch: wants vrs should

Lecture 18 How to sell to the stingy

Lecture 19 How to sell to spendthrift

Lecture 20 Convert with contests

Lecture 21 Personalization persuade powerfully

Lecture 22 Raise expectation - and make them real

Lecture 23 Everybody loves surprise

Section 4: Powerful Ways You Can Use Neuromarketing To Grow Your Business

Lecture 24 Use images strategically in ads

Lecture 25 Pick appropriate colors

Lecture 26 Use effective product packaging

Lecture 27 Eliminate decision paralysis

Lecture 28 Leverage loss aversion

Lecture 29 Take advantage of the anchoring effect

Lecture 30 Set the price right

Lecture 31 Supplement market research with science

Section 5: Five Ways You Can Implement Neuromarketing

Lecture 32 Explore patterns of eye movement

Lecture 33 Explore psychological mind tricks

Lecture 34 Adopt sensory marketing

Lecture 35 Lower barriers to entry

Lecture 36 Reveal personality with a smile

Section 6: Three Neuromarketing tactics To Enhance Your Marketing Strategy

Lecture 37 Emotion response analytics

Lecture 38 Psychological triggers

Lecture 39 Brain imaging

Section 7: How Neuromarketing Can Revolutionize the marketing industry

Lecture 40 Brands can tell more compelling stories

Lecture 41 Businesses can save millions of dollars

Lecture 42 Companies can host more engaging conferences

Lecture 43 Brand can design more effective ads

Lecture 44 Brands can sell more by using FOMO

Lecture 45 Brands can ensure their packaging is effective

Lecture 46 Businesses can determine the right price for a product or service

Lecture 47 Brands can evaluate website performance

Section 8: Neuromarketing And Brain Science: The Lizard Brain Vrs The New Brain

Lecture 48 Be visual

Lecture 49 Use neuro marketing to create contrast

Lecture 50 Use emotion

Lecture 51 Make it concrete

Section 9: How Neuromarketing Is Used In Politics

Lecture 52 Why brain research so important in politics

Lecture 53 Why are negative campaigns so powerful

Lecture 54 Negative campaigns ads evokes fear

Lecture 55 Can neuro marketing campaign techniques be used in politics

Section 10: Criticism Of Neuromarketing

Lecture 56 Pseudoscience

Lecture 57 Privacy invasion

Lecture 58 Manipulation

Section 11: How Marketers Can Utilize The Neuroscience Of Pleasure

Lecture 59 How marketers can utilize the neuroscience of pleasure

Marketers, salespeople, managers, production managers, business owners, self employed, directors, marketing managers, business leaders, customers, psychologist, CEO, consultants,