Business Mind - Mastering Business Development

Master in Practice the Product, Sales and Marketing Perspective of Business Development

What you'll learn
Business Development
Business Unit Development
Business Area Development
Growth Strategies
Product Development
Service Development
Portfolio Management
Sales
Selling
Marketing
Commercialization
Business Model Canvas
Practical Knowledge
Communication
Entrepreneurial Action
Requirements
Interest in business development
Interest in entrepreneurial action
Open-mindedness towards new things
Description
In this course you will learn how to master business development in practice. The contents are structured as follows:

Explanation & definition of business development and the explanation of the tasks of the Business Development Manager.

Product perspective of business development, including software & services.

Understand customer needs and convert them into solutions

Product features vs. customer satisfaction

Innovation management

Agile approaches to developing products, software and services

Product life cycle & S-curve model

Portfolio management

Customer psychology

Sales perspective of business development

Basics of interpersonal selling

Customer journey

Sustainable customer relationships

Define and expand sales channels

Push vs. pull incentives

Cooperations & partnerships

Marketing perspective of business development

Understand buyer behavior

Market segmentation

Marketing strategies

Expansion and internationalization strategies

Marketing and communication tools

Push vs. pull communication

Sales promotions

Merging of the perspectives in the Business Model Canvas

Structuring of new and existing business models

Application of the growth levers of business development

Within the sections you will find a variety of exercises and practical examples to enable you to put what you have learned into practice.

The various contents were selected according to their practical suitability. I deliberately teach learning content, which has helped me in my professional career to achieve years of growth in my business areas, supplemented by knowledge that will be useful for you. The topics you will learn will help you to make an excellent entry into business development or to broaden your horizons in your current business development position.

Who this course is for:
People with an interest in business development
People with an entrepreneurial background
Business Development Managers
Business interested personalities
Sales-related people
Marketing and communication related persons
Product, software, service manager