Business Fundamentals: Corporate Strategy

Business Strategy: Understand what it takes to be successful in business

What you'll learn
Perform industry analysis
Execute competitor analysis
Apply the Five forces model
Assess the bargaining power of suppliers and clients
Understand the threat of substitute products and new industry entrants
Apply Game theory in practice
Study how competitors behave: Cooperation or Competition
Focus on the way companies acquire a competitive advantage
Study the three main competitive strategies: Cost leadership, DIfferentiation, and Niche
Discuss the advantages of vertical and horizontal integration
Learn how to perform a SWOT analysis in practice

Requirements
The course is suitable for people with business education and for people without business education
Description
If you want to be a business owner or a corporate executive whose job involves business decisions, then you will certainly need to master three fundamental disciplines

Business Strategy

Management and Leadership

Marketing Strategy

There is no way around that. It is possible to be an entrepreneur and a CEO with an engineering background and without an MBA or a business degree; what is not possible is being either of those things without having a clue about:

The industry lifecycle model and its four stages: Introduction, Growth, Maturity, and Decline

Porter’s five forces model

The bargaining power of buyers

The bargaining power of clients

The threat of new entrants

The threat of substitute products

Game theory

The typical company lifecycle

What a competitive advantage is

How to choose the optimal competitive strategy: Cost leadership, Differentiation, or Niche

The dangers of pursuing a hybrid strategy

How to choose whether to grow organically or through M&A

The difference between horizontal and vertical integration

The advantages and dangers of outsourcing

How to apply a SWOT analysis in practice

These are interesting and important topics and you can’t expect to build a solid business if you have not studied them in detail.

This is precisely why this is an excellent course! Each of these concepts is explained in a clear and effective way and we touch on all topics with the necessary level of detail.

The course contains plenty of real-life examples, which makes it even more fun and easy to understand. In addition, we have prepared a ton of supplemental resources for you: quiz questions with explanations, course notes, PDF files, and so on.

So, what are you waiting for?

Click the “Take this course” button and let’s begin this journey together!

Who this course is for
Aspiring entrepreneurs
Business owners
Business executives
Business analysts
Students who want to learn how to set up a successful business venture