"Business Ethics: The Competitive Advantage of Trust and Reputation" ed. by John Walsh, Taufiq Choudhry

This book explores the many ways companies around the world can achieve such a competitive advantage. Use this volume to stay informed in this field, which will only grow in importance as technology continues to shed light on who provides the goods and services we rely on.

It is long past time to take business ethics seriously. This is not because business people feel the need to appear virtuous, attentive to sustainability, or devoted to their stakeholders, but because business ethics can offer a competitive advantage to companies that prioritize it. A strong reputation and trustworthiness reduce transaction costs with partners, foster loyalty among employees, and attract top young talent.

Contents
1. Development, Sustainability, and Precautionary Principle – Narratives and Ambiguities
2. The Ethics of Green Transformation: A Business Resilience-Focused Approach
3. Employee Commitment to Their Public and Private Sector Organizations with Regarding Ethical Dilemma: Evidence from Benin
4. Customer Relationship Management in New Business Models
5. A Paradox of Opportunity and Anxiety: Effect of Debt Policy on UK International Student Experiences
6. Ethical Grand Strategy: Fostering Trust and Reputation in International Management
7. Anti-Money Laundering and Corporate Compliance
8. The Embedded Firm: How Naturally Emerging Business Ethics Can Enhance Competitiveness and Resilience
9. Geoeconomics, Geopolitics, and the Competitive Advantage in Conflict Areas (CACA): A Focus on Palestine
10. GOODBRA(i)NDS: “I don’t Want to be Loved, I Want to be Preferred”
11. Priming the Future: Navigating Ethical Transformations in Negotiation Landscapes
12. Management of Ethical University Brand Promotion on the International Markets


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