Business Development: Grow With Strategic Relationships

Business development course: create strong business relationships and distribution, technology, and brand partnerships

What you'll learn
Learn to negotiate good business development deals
Learn how to structure business development deals
Use technology, information, distribution, and brand partnerships
Learn how to start and grow your business relationships
Requirements
NA
Description
Master business development to leverage strengths of other companies to enhance your own through creating business partnerships that carry long-term benefits for your business and the businesses you partner with.LEARN HOW TO ALIGN AND STRUCTURE DEALSSee examples of how to take a hopeless business situation, and reverse it using business development that helps you partner with with the right kinds of companies that can help you.EMPHASIS ON THE QUALITY OF RELATIONSHIPSThe emphasis of this course will be on quality of the most important business relationships rather than many mediocre relationships.Anyone can send out mass spam-like email campaigns hoping to get a few responses. But those aren't too well targeted, and typically yield poor results. The best results come from fostering a few wisely chosen business relationships with the right people. If your relationships with the right people grow over time, it will lead to many big deals where everyone wins.GET INTO GOOD DEALSIt's not enough just to do business development (sometimes referred to as biz dev), you also have to negotiate a good deal for your business, and the business you are partnering with. So in this course, you will also learn the common negotiation tactics where both parties win.

Overview

Section 1: Introduction and welcome

Lecture 1 Introduction and welcome

Lecture 2 Difference: business development vs. B2C vs. B2B. Long-term strategy

Lecture 3 Situations: product development, brand leverage, marketing, info-sharing

Section 2: Case studies and examples of real businesses and business development options

Lecture 4 Case studies and examples of real businesses and business development options

Section 3: How to start good business development relationships

Lecture 5 Start business relationships by networking in your niche - trust is imperative

Lecture 6 Bad business development cold pitch example

Lecture 7 Example of a good business development cold pitch

Section 4: What to do in first meetings

Lecture 8 Strategies to start an initial business development meeting

Lecture 9 Script elements for your first business development meeting or call

Lecture 10 How to follow up the first business development meeting or call

Lecture 11 Example of a real follow-up email and a mistake I made

Section 5: Business card networking - build your network, Rolodex, business relationships

Lecture 12 Business card networking section introduction

Lecture 13 Body language for successful networking

Lecture 14 Short pitch under 30 seconds

Section 6: Deal terms and some negotiation tactics

Lecture 15 Introduction to negotiation in a way that strengthens the relationship

Lecture 16 Bad-cop, good-cop negotiation technique

Lecture 17 Who should name the first price?

Lecture 18 B.A.T.N.A, bluffing, and when to walk away

Section 7: What not to do - errors when pitching

Lecture 19 What not to do - errors when pitching

Section 8: Using meeting-scheduling software for increased time management & organization

Lecture 20 Introduction to a scheduling software for booking meetings and appointments

Lecture 21 How to set up Hubspot appointment scheduling software

Lecture 22 Sending out the appointment-scheduling invitation with your schedule link

Section 9: Conclusion

Lecture 23 Thank you for taking the course

Entrepreneurs, business owners, and people looking add business development to their skills