Business Development Course For Language Professionals

Elements of Business Development, Marketing Funnel, Online marketing and Networking

What you'll learn
Enhance public image of a given business concept
Increase company exposure through various techniques
Business development and client management
Market Research and Data Management
Networking ana leveraging
Requirements
No management skills needed. You will learn from the basics
Description
After having spent some good years in the industry, the Language experts, Translators, interpreters, and professionals involved in academics and content writing often face stagnation in their careers and struggle to keep up pace with the industry demands and work pressure. A considerable number of professionals with high qualifications and excellence in their work fail to promote their talent and lack behind in the job market ladder. This course on Business development broadly addresses this challenge and helps professionals in expanding their horizons and increasing profitability. This course is specially designed for translators, interpreters, writers, editors, language experts, and freelancers, however, it is beneficial for all types of professionals.This course on Business development broadly addresses this challenge and helps professionals in expanding their horizons and increasing profitability. The prime concern of this course is to identify, maintain and encourage relationship building within the company and outside the company, and take effective measures to increase their brand value.In this course, the Trainer Ravi Kumar shares his 20 plus years of experience as a Translator, Trainer, Researcher, and Founder of Modlingua Group, India's top 10 language serviceKey Points to learn:How to enhance Public Image: Website (Static vs. Semi-Dynamic and fully dynamic), Photos Marketing Materials, Branding,Why keep the office clean? Physical Office vs. Virtual OfficeHow to increase Company Exposure through effective use of Digital Marketing, Search Engine Optimization, Social Media Marketing plansTo carry out business development activities with a focus on Current Client Relations, New Client Outreach, Marketing Campaigns, Competitive AnalysisTo develop a basic understanding of Market Research and Data ManagementTo learn about networking and leveragingLearning outcomeThe participants will be able to understand the basics of branding and use of quality images, propriety images, quality content for promoting some identified products and services. They will learn different ways to optimize sales and marketing of translation business through client management, online marketing, market research, data management, competitive analysis, human networking, and leveraging the strength of peers.

Overview

Section 1: Introduction

Lecture 1 Welcome and Learning Objectives

Section 2: Enhance Public Image: How to manage web contents

Lecture 2 How to manage web contents

Lecture 3 How to manage images and photos

Lecture 4 How to prepare marketing materials

Lecture 5 Basics of Brand Management

Section 3: Company exposure

Lecture 6 Importance of clean office

Lecture 7 SEO and Online Optimization

Lecture 8 Media Outreach

Section 4: Business Development and Client Management

Lecture 9 Relations with existing clients

Lecture 10 How to make new clients

Lecture 11 Marketing Campaigns

Lecture 12 Competitive Analysis

Lecture 13 Market Research

Lecture 14 Importance of Networking

Language students, language professionals, translators, interpreters interested in developing their business