Business Clarity + Digital Marketing For Beginners

Accelerate the growth of your new business by levelling up your marketing knowledge

What you'll learn
How to build your business foundations by writing your transformation story
How to discover your niche and connect with your ideal audience
How to clarify your offer so people understand what you do and happily pay for your services
Understand Online Marketing Platforms and how to use them purposefully
How to drive traffic to your website through content marketing
How to build an email list and write emails your subscribers want to read
How to optimise your online presence and show up consistently
Requirements
This course is for beginners so no previous knowledge is needed
It's good if you already know what kind of business you want to build and grow
Description
Learn how to use digital marketing strategically and show up online consistently so you build a business that will help you live life on your terms.Let me teach you everything I wish I knew more about when I started my business!I created the Business Clarity + Digital Marketing Course because I want to make it easier for aspiring entrepreneurs to launch their first online business.I want to teach you marketing principles so you use digital tools and online platforms with purpose. I want you to get started promoting yourself online clearly, right from the beginning. Without getting overwhelmed or feeling confused.IN THIS COURSE YOU WILL LEARN:How to build your business foundations by writing your transformation storyHow to discover your niche and connect with your ideal audienceHow to clarify your offer so people understand what you do and happily pay for your life-changing servicesThe difference between social media and social media marketingWhy you should start from creating contentHow to build an email list and write emails your subscribers want to readHow to drive traffic to your website through content marketingHow to optimise your online presence and show up consistentlyAfter completing this course you will:Gain clarity about your business, your audience and your offerKnow how and what content to create so you attract paying customers to your businessKnow which social media platform is right for your businessUnderstand marketing strategy tactics so you can apply them when selling your services onlineFeel more confident about posting on social media & promoting your business onlineGrow your new business focused on your vision and mission and not get distracted by shiny objectsMagda gets to the heart of your why and where you want to go with your business, creating clarity and focus, discovering who your client really is and how to reach them. ~ Liz Chaney

Overview

Section 1: Introduction

Lecture 1 Hello and Welcome

Section 2: BUSINESS CLARITY: Start with Why

Lecture 2 Why you should start with WHY

Lecture 3 What is your STORY?

Lecture 4 MISSION STATEMENT - What is it, Why you need it and How to write it

Lecture 5 VISION STATEMENT - What is it, Why you need it and How to write it

Section 3: BUSINESS CLARITY: Discover Your NICHE

Lecture 6 Don't think Niche, think Tribe

Lecture 7 Why knowing your niche is important

Lecture 8 You are your niche

Lecture 9 Their Problems, Your Niche

Section 4: BUSINESS CLARITY: Clarify Your OFFER

Lecture 10 What is USP and why UVP is better

Lecture 11 Clarifying your offer

Lecture 12 Brand Message - What is it, Why you need one and How to write it.

Lecture 13 How to broadcast your brand message

Section 5: ONLINE MARKETING: Content Marketing

Lecture 14 What is Content Marketing and Why you should start from here

Lecture 15 Content Marketing Strategy

Lecture 16 Tips on how to stay consistent with posting content

Lecture 17 Types of content

Lecture 18 Content Marketing Platforms Overview

Section 6: ONLINE MARKETING: Your Business Profile on Google

Lecture 19 Why you should have a business profile on Google

Lecture 20 Gmail Account & Google Tools for Business

Section 7: Business Website & SEO

Lecture 21 Why you need a website

Lecture 22 What you need to build a business website

Lecture 23 How to build your website - Tips and Principles

Lecture 24 SEO Basics - What is SEO, Why you need it and How to set it up

Section 8: ONLINE MARKETING: Email Marketing

Lecture 25 What is Email Marketing and why your business needs it

Lecture 26 How to grow your email list + Lead Magnet Ideas

Lecture 27 How to write emails your audience wants to read

Section 9: ONLINE MARKETING: Social Media Marketing

Lecture 28 Social Media vs Social Media Marketing

Lecture 29 How to choose a social media platform that is right for your business

Lecture 30 Social Media Overview - Which social media will best benefit your personal brand

Lecture 31 What to post on Social Media: Your Content Pillars and Social Media PIE Recipe

You have recently started your business online,You are thinking about starting their own business online,You are a Start-Up Entrepreneur,You are a blogger who want to transition into a coach