Building Your Personal Brand Using The 4 P'S Of Marketing

Changing Your Inner Perspective

What you'll learn
Define their personal brand
Understand how to align their talents, skills better, and values in the workplace
Be confident in their personal brand
Understand how to effectively communicate who they are and what they have to offer.
Requirements
Students are expected to: – come to class having read the assignments; – contribute meaningfully to class discussions; – talk about and do work to define and communicate their personal brand; – work collaboratively with others in the class; – be open to feedback and guidance; and – be ready to practice in real life what they learn in class.
Description
A brand is a set of expectations, memories, stories, and relationships that, taken together, inform a consumer's decision to choose one product or service over another. A brand is a promise and requirement for differentiation in a crowded marketplace. Products, services, politicians, celebrities, and nations build brands to distinguish themselves from competitors to increase mindshare and market share. So, what is a personal brand? Your brand helps build trusted, valuable relationships and allows you to make a meaningful difference in the world. Your brand is being who you are with distinction, relevance, and consistency. Your brand consists of reputation and reach and must be authentic and consistent. Your brand is what people say about you when you are not in the room. Whether in your professional life or social network, an authentic, trusted personal brand is success. This course will prepare students to identify and strengthen their personal brand by developing a clear value proposition, setting goals, and taking risks that can lead to landing a dream job, getting a promotion or raise, increasing confidence, and being a genuinely excellent human.Thought leadership and personal branding are two essentials yet often ambiguous ingredients in a career strategy. This course will arm students with the resources to identify their brand, better understand personal brand values alignment in their career and other areas of their life and employ personal branding communications strategies in digital and in-person contexts – including social media platforms and networking opportunities.

Overview

Section 1: Introduction

Lecture 1 Introduction

Lecture 2 4 P's video

Section 2: Module 1

Lecture 3 Marketing Video

Section 3: Module 2

Lecture 4 SWOT

Section 4: Module 3

Lecture 5 Marketing

This course will arm students with the resources to identify their brand, better understand personal brand values alignment in their career and other areas of their life and employ personal branding communications strategies in digital and in-person contexts – including social media platforms and networking opportunities.