Build A Profitable Event Planner Business

Create a successful event business with effective marketing, pricing and management.

What you'll learn
Define your ideal client who will pay you what you are worth
Understand how to reach your ideal target market with different forms of marketing.
Gain knowledge on how to get your business into magazines and on local radio
Learn how to charge your clients and make a profit from every single event you do.
Find out how to make money from your suppliers.
Understand how to do simple accounting without being an accountant to keep cash flowing in the business
Learn how to write a cracking proposal to get the client to say "yes".
Recognise the different types of insurance that you may need to purchase to keep you and your business protected.
Be able to put together a contract without being a lawyer.
Requirements
No requirements
Description
If you are thinking about getting into the events business or you are already in the industry, but you are struggling to find clients and make regular money from the events that you put on then this is the course for you. I will share with you the way that I made money in business with clever marketing that hardly cost me any money and how I ran the business so that I always had enough cash to pay the bills.Are you worried that the events you are being asked to create don’t generate enough income?Do you dream of finding your ideal clients that will pay you what you are worth?Are you looking for a marketing plan that will work?Do you have a grip on the business’ set-up and finances?Whatever your background may be, if you’ve ever thought about turning your knowledge, your skills and passion into a profitable event/wedding planning business then you are in the right place.You need a plan to succeed, to make things clear in your mind, so that you aren’t running around like a headless chicken. Running events and running the business are two separate things. This course won’t teach you how to run events, you know how to do that, and you are good at it, this course will walk you through how to create a marketing strategy that doesn’t just rely on social media. I will show you how to find clients from unlikely sources and show you that not everyone is your client because they can’t pay you what you are worth.From figuring out who you want your ideal client to be, to pricing and marketing. I'll walk you through everything you need to know based on my own experience. You won’t find anything in this course that I haven’t tried myself. There are resources that have been created for you to build a profitable business. This is a “let’s make it happen” training.What you’ll learnIdentify your ideal client and where to find them.Evaluate demand for your business within your own area and check out what the competition is up to.Execute a simple marketing strategy that has key dates to work with.Find and set the right price point for your events.Build a website that really hooks any prospective clients to schedule a meeting with you.Use my simple, step-by-step process to create follow up emails to spark a meeting.Build a network of people to market to, even if you’re starting from nothing!Set-up your business so that you have limited liability.Learn how many events you have to do in order to breakeven.Create a simple cash-flow that will tell you in advance how much money the business will have.Use a step-by-step guide to write a cracking proposal and contractBuy the right insurance to keep you and your business risk free.Are there any course requirements or prerequisites?No experience in the industry, marketing or finance required!A desire to turn your dream into reality!Who this course is for:Anyone who wants a great business with an abundance of clients and wants to be paid what they are worth!

Overview

Section 1: Introduction

Lecture 1 Welcome to the course

Section 2: Your dream business

Lecture 2 What are you good at?

Lecture 3 Your USP

Lecture 4 How to do your Market Research

Lecture 5 Dream Big

Section 3: Attracting clients

Lecture 6 Understanding your client

Lecture 7 Find your client

Lecture 8 Finding your clients through networking

Lecture 9 Finding your client through magazine content

Lecture 10 Finding clients at an exhibition

Lecture 11 Finding your clients with local radio

Lecture 12 Finding your clients with social media

Lecture 13 Finding your clients with your own website

Lecture 14 Finding your clients from your friends and family

Lecture 15 Planning out your marketing strategy

Section 4: Charging for your services - how to make a profit everytime.

Lecture 16 Different ways to charge for your event planning services.

Section 5: Setting up your business so it's all above board

Lecture 17 Sole Trader (Sole Proprietor) or Limited Liability Company, which is best?

Lecture 18 Setting up as a Partnership

Section 6: Taking care of the finances

Lecture 19 Having a business bank account

Lecture 20 Being in profit

Lecture 21 Knowing how much cash is in the business

Section 7: Proposal, the Contract and Insurance

Lecture 22 Creating a proposal that sets you apart from the competition.

Lecture 23 Creating a contract

Lecture 24 Buying insurance

People who are setting up their event planning business and need help with costing, marketing and business skills.,People who have been in the business for a little while and want to increase their profit and marketing skills.