Branding Toolkit 101 - Learn The Basics Of Brand Design

Learn how to plan your brand from case studies and step by step brand building

What you'll learn
How to plan a brand from scratch
How to use systematic branding
How to research brand examples and opportunities
How to plan and design your brand
Requirements
No experience in branding needed
Description
Today is the age of authentic and eye-catching branding. The Branding Toolkit looks at a systematic method for developing a one-of-a-kind brand success around your business or idea.This course is for entrepreneurs, small business owners and branding designers for companies looking to capture branding potential. Too often, people assume they have a brand without properly matching a brand strategy to their brand potential. This Branding Toolkit 101 helps bring the true opportunity to your brand so you can achieve that potential.In this Branding Toolkit 101, you will learn what a brand is, how you can use branding to create a brand around your business and the process of branding that can help you put together a winning brand package.What you learn in the Branding Toolkit 101:· What a brand it, and why it matters· How to complete a brand plan to direct your efforts· Basics for how to build a world class brand· How to use systematic branding· How to learn from case study brands· How to position your brand· How to match messaging with meaning· How to research market, competition and industry to get an advantage· How to prepare your brand for successful deployment with quality research and planningIf you're ready to start building your brand, then enroll today!

Overview

Section 1: Introduction

Lecture 1 Building A World Class Brand

Lecture 2 Intro to Designing Your Brand

Lecture 3 Considering The Larger Brand

Lecture 4 Course Focus

Lecture 5 Course Outline

Section 2: Brand Building Basics

Lecture 6 The Brand Building Process

Lecture 7 Case Study: McDonald's

Lecture 8 Branding Your Product or Company

Section 3: How to Resarch Your Brand

Lecture 9 Ready To Research Your Brand

Lecture 10 Understanding Customers and Fans

Lecture 11 The Competitive Landscape For Your Brand

Lecture 12 Researching The Messaging

Section 4: Planning The Brand

Lecture 13 Ready to Plan Your Brand

Lecture 14 Case Study: Joe's Steaks

Lecture 15 Building Your Story

Lecture 16 Using A Brand Plan

Section 5: Designing The Brand

Lecture 17 Ready to Design Your Brand

Lecture 18 Case Study: Popular Brand Campaigns

Lecture 19 Strategies for Existing Brands and Rebranding

Section 6: Conclusion

Lecture 20 Conclusion

entrepreneurs and small business owners,designers and marketers