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    Branding For Market Leadership

    Posted By: ELK1nG
    Branding For Market Leadership

    Branding For Market Leadership
    Last updated 4/2021
    MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
    Language: English | Size: 2.59 GB | Duration: 1h 57m

    making of market leaders, strategies of brand leaders, customer intimacy and market leadership etc.

    What you'll learn
    The making of market leaders
    Learn about value proposition
    Leveraging technology for excellence
    The making of brand leaders
    Driving supply chain efficiency for leadership
    Strategies of brand leaders
    Role of people in operational excellence
    Managing innovation and product leadership
    Customer intimacy and market leadership
    Learn about customer oriented leadership
    Leadership through building integrated solution
    Requirements
    No requirement
    Description
    Present times are exciting for the rules of business in every sphere are being rewriting. Technology and advancement in all fields of knowledge along with with globalization, internet and communication revolution has change the way we live, work as well as do business. There are a complete total change in management style, product and service offering, production and operations management, research and development and marketing management etc.Global companies that have existed and are continuing to grow for the past decades, you will naturally wonder as to what has made these companies such global business giants. Companies like IBM, HP, Samsung, GE etc are global brands that you will find in every country and every market. These global brands have successfully dominated the markets and maintained their leadership and build unbelievable brand loyalty despite severe and intense competition and shorter product life cycles.The global market leaders or brand leaders stand apart from the rest through value differentiation that they deliver to their customers. Such organizations continually strive to achieve excellence in their chosen product or service and ensure that they are ahead of the customer expectations all the time. This is possible only when the organization or the management embraces a clear cut marketing strategy and strives to build excellence in the chosen market delivery system.

    Overview

    Section 1: Introduction

    Lecture 1 Introduction

    Lecture 2 Making of market leaders

    Lecture 3 Brand leadership building blocks

    Lecture 4 Key to brand leadership and growth

    Lecture 5 Value proposition

    Lecture 6 Product value proposition and business process re-engineering

    Lecture 7 Service excellence and technology

    Section 2: Key Branding Pointers

    Lecture 8 Why is your brand losing out

    Lecture 9 Value proposition lessons

    Lecture 10 Product leadership through excellence

    Lecture 11 Leveraging technology for excellence

    Lecture 12 Leadership through product innovation

    Lecture 13 Building an ideal brand

    Lecture 14 Driving business leadership through customer service

    Section 3: The Making Of Brand Leaders

    Lecture 15 Management culture

    Lecture 16 Human resources

    Section 4: Driving Supply Chain Efficiency For Leadership

    Lecture 17 Operational excellence and efficiencies on Integrated Supply chain

    Lecture 18 Innovation in technology

    Section 5: Strategies Of Brand Leaders

    Lecture 19 Effective customer service strategy

    Lecture 20 Excellence in operations

    Lecture 21 Covering the market globally and locally

    Lecture 22 Control cost

    Lecture 23 Implement good marketing plan

    Section 6: Role Of People In Operational Excellence

    Lecture 24 Standardization of process automation training

    Lecture 25 Promote performance recognition and reward system

    Section 7: Managing Innovation And Product Leadership

    Lecture 26 Research and development innovation

    Lecture 27 Excellence in management

    Section 8: Customer Intimacy And Market Leadership

    Lecture 28 Alleviate customer problems

    Lecture 29 Participatory approach to working with the customer

    Section 9: Customer Oriented Leadership

    Lecture 30 Learning and understanding all about customer business and designing solution

    Section 10: Leadership Through Building Integrated Solution

    Lecture 31 Customer centric approach

    Lecture 32 Customized and integrated solution

    everybody, non profit organizations, managers, consultants, Brand managers,students, donors, directors, CEO , shareholders etc