Brand Registry

"Getting Started with Brand Registry: Managing Your Trademarks on Amazon"

What you'll learn

Learn how to register brands on different platforms.

Understand the legal rights and obligations of brand owners.

Develop strategies to protect and defend brands.

Hone techniques to monitor third party use of brands.

Requirements

Register at least one existing or new brand in Amazon Brand Registry.

Understanding of trademark law and the rights of brand owners.

Commitment to protecting a brand from online infringement.

Description

The Brand Registry course is designed to teach participants how to develop, protect, and manage their brands. The goal of the course is to give students the knowledge to create brands with high visibility and long-term potential. The course also covers how to leverage brand recognition effectively to increase customer loyalty, revenue, and marketability. The course content includes topics such as developing a brand identity, creating brand guidelines and standards, research and analysis of the current branding landscape, considerations for trademarking and licensing, brand consistency, and strategies for marketing and managing brands. Students will gain insights into the legal process related to brand registration. They will learn how to apply legal principles relating to trademarks and copyrights and develop a toolkit to help them in this complex process. The course also focuses on brand management and marketing techniques to help create and sustain a brand in today’s ever-changing digital world. Students will learn how to create an effective marketing strategy that engages their target audience. They will develop an understanding of the importance of social media in branding and learn how to evaluate and appropriately use the platforms to promote their brand. The course aims to provide students with the necessary tools to enhance and leverage their brand on all levels, allowing their companies to get real, lasting results. Participants will gain the skills to build a strong, sustainable brand and drive their companies to the next level of success.

Overview

Section 1: Brand Registry Step-by-Step

Lecture 1 Brand Registry Requirements

Lecture 2 How to Get Your Brand Registered

Lecture 3 Brand Registry Application Bug

Section 2: Brand Registry Verification

Lecture 4 How to Verify Brand Registry

Section 3: Most Common Brand Registry Bug

Lecture 5 Problem and Solution

Lecture 6 SOLVED: Brand Registry Rejection - Permanently Affixed to the Amazon FBA Product

Section 4: Brand Registry Additional Video Resources

Lecture 7 How to Claim Brand Registry Ownership

Lecture 8 How to get Brand Registry with a Trademark in Under 7 Days & Common TM Questions

Section 5: Brand Registry Quiz

The Amazon Brand Registry course is intended for sellers who want to protect their intellectual property on Amazon. This course covers the basics of protecting your trademark and brand on Amazon and helps sellers understand how to use the Amazon Brand Registry to register their brand and gain access to extra resources and tools.