Brand Evolution - Build An E-Commerce Brand From Scratch

If you truly want to build a brand and beat the competition you need to branch out - learn how to build a brand!

What you'll learn
Learn how to build a brand from scratch
Learn how to create innovative and unique products
Learn how to choose existing products
Learn how to proper incorporate your business
Learn how to build social media and why it is important to brand building
Learn how to create your own eCommerce shop
Learn how to create unique packagings, logos and slogans
Learn which Fulfillment Centers to use
Learn how to master Amazon FBA
Learn how to sell to retail and wholesale
Requirements
for some bonus documents you will need Microsoft Office
All you need is an Internet connection & a laptop/computer.
Have the right mindset for entrepreneurial adventures!
ideally you will have a little experience in sourcing or taken my other course (Live Case Study)
Description
My name is Manuel and I have been importing from China for over 18 years while actually living in China for over 12 years now. I've released several courses on Udemy, some of them are bestsellers in their category. 
Competition has increased a lot and now only the fittest will survive.
Amazon is a great platform to get started but it is not the only sales channel out there.
If you truly want to build a brand and beat the competition you need to branch out into other sales channels including other Amazon marketplaces.
On top of that, most importers don’t even know that they have to meet certain country regulations. Governments, retailers and eCommerce channels like Amazon will become stricter and stricter.
You need to stay ahead and be fully prepared of what’s to come. Simply buying a product in China and putting it on Amazon won’t guarantee your survival anymore!
You’ll want to be better than the rest out there and bring your business to the next level.
Most courses out there only focus on a specific strategy which might not be viable anymore. What we offer is something no one else does. We looked at all parts of building a business and a brand not just on Amazon but many other sales channels. 
You need to look at long term strategies. Amazon can close your account any day without prior warning. You’ll want several income streams and have ultimate control in every part of your business. We’ll show you how you can build trust with your customers and turn this into a powerful tool to increase sales.
From pricing and inventory,  to closing deals with large retailers that will help exposing your brand to new audiences, this course is all about giving you the confidence to expand your business further. Amazon is still the most popular sales channel, and selling on there will always be viable and it will grow even more in the future. However, the point is to diversify and secure your survival.
Even if you are already selling a few products on Amazon –  Don’t stop there!
Your products might sell well on other channels too. Imagine if you already have a lot of products on Amazon, you can take those same exact products and expand into other sales channels – the opportunities are endless!
This course will stand the test of time because it looks at the bigger picture of an Ecommerce business and does not focus on just one sales channel.
So let me guide through some of the things you will learn in this course:
Choosing a Product
Even if you’re an established seller, chances are you’re still looking at new products to sell right now! This module will help you devise a strategy to launch great products – each and every time! But that’s not all, a unique brand is ultimately more valuable.
That’s why we have dedicated a complete section on patents and how to analyze your competition effectively. Remember, generic products are not working anymore and if you truly want to innovate, you need to have Intellectual Property unique to your brand. We’ll also show you in a unique and foolproof way how to find innovative products.
Business Incorporation
Having a strong legal structure behind your business will be vital for your success. For this reason, we have researched the best countries in the world to incorporate your business. The main goal of this module is making your business more attractive to investors, especially if you want to sell your business down the road.
A strong business is also a profitable one! You might agree with us that in this business, fees can really kill your profit margins. However, we have got you covered in our business banking section. We have done extensive research on the best business bank accounts, currency exchange and transfer accounts to make sure your brand saves money and becomes more profitable.
Social Media
Knowing your target audience will be essential if you want to build a raving fan base that purchases every product you launch. When it comes to building audiences in your market, there is no better way than having a social media strategy.
We have asked around in groups launched questionnaires and polls and the issue most people have these days is actually not sourcing or PPC or inventory management – but how to launch a product.
I truly believe Influencer marketing and having a strong social media presence will be your KEY tool for the years to come when launching products. Influencer marketing is exploding right now and it will be the only way to get your product off the ground!
In this module, we will guide you step by step through all the social media platforms and how you can successfully build an audience behind your brand.
Having a social media strategy in place is not only vital to get your brand noticed, but also to drive sales and get market share from your competition.
Building social media presence is not a sprint but a marathon.
I am not going to lie, it will take time to build an audience, but if you start now, you’ll have the most powerful tool on the market.
The best part is that we will not only give you a clear strategy on how you can drive insane amounts of traffic to your Amazon listing, but also to your website.
Younger audiences are also moving away from traditional sales channels like retail, and they are shopping on social media. After going through this module, you will have a platform where you can connect with your customers and showcase your products freely.
Retail
I’ve been in retail for over 18 years now and that’s where I actually started out.
I’ve built a 7 figure retail business before even moving onto Amazon.
I’ll discuss retail in detail and how you can reach out to retailers. I’ll show you how I find retailers in a foolproof way. I’ll show you how I prepare marketing materials that you can send to retailers and how you can follow up and push for sales.
You’ll also learn how to price your products to retailers and which contracts you need to prepare beforehand when you work with them. I’ve made profits as big as 50,000$ with retailers in one day and I will show you how you can do it too.
This is just a brief overview of the entire course. There are many other modules that will help build and elevate your brand.
Our ultimate goal with this course to is help you build a business that is stronger, profitable and more successful than your competitors.
After going through our course, you will have learned how to take control over your business and build a brand loved by its customers, in any market you plan to sell.
So join us today and learn how to start a global brand & build an eCommerce empire.
THIS IS NOT AN IN - DEPTH AMAZON FBA COURSE. This course is about building a brand on and off Amazon. For in-depth Amazon FBA information please visit my course: From China to Amazon - A live case study and complete guide! 

Overview

Section 1: Brand Essentials: Product Innovation & Business Philosophy

Lecture 1 Introduction

Lecture 2 Finding interesting markets

Lecture 3 Essential market research advice

Lecture 4 Access & core product features

Lecture 5 How to think about your product

Lecture 6 When to kill product ideas

Lecture 7 Refining your ideas

Lecture 8 Product Development & Summary

Section 2: Module 1: Building a Brand

Lecture 9 The Basics of Building a Brand

Lecture 10 Logos & Company Branding

Lecture 11 Logo Design Part 1

Lecture 12 Logo Design Part 2

Lecture 13 Creating a Memorable Slogan

Lecture 14 Captivate your Audience by Creating a Story Behind Your Brand

Lecture 15 Bonus: Hiring a Designer Template

Section 3: Module 2: Business Incorporation

Lecture 16 Business Incorporation Introduction

Lecture 17 Currencies Direct

Lecture 18 USA Incorporation

Lecture 19 USA LLC Overview

Lecture 20 Hong Kong Incorporation Part 1

Lecture 21 Hong Kong Incorporation Part 2

Lecture 22 Singapore Incorporation

Lecture 23 BVI & Seychelles Incorporation

Lecture 24 Estonia E-Residency

Lecture 25 Business Banking

Lecture 26 Digital Banks Overview

Section 4: Module 3: Choosing a Product

Lecture 27 Introduction

Lecture 28 Where To Find Great Products For Your Brand?

Lecture 29 Finding Flaws In Best Selling Brands & Products Part 1

Lecture 30 Finding Flaws In Best Selling Brands & Products Part 2

Lecture 31 Patents: How To Do Proper Patent Research

Lecture 32 Trademarks Overview

Section 5: E-Commerce

Lecture 33 Introduction To E-Commerce

Lecture 34 A look at E-Commerce Platforms - Squarespace Part 1

Lecture 35 A look at E-Commerce Platforms - Squarespace Part 2

Lecture 36 Magento, Big Cartel & Prestashop

Lecture 37 Shopify

Lecture 38 Shopify Dashboard Overview

Lecture 39 A Look at Shopify integrations

Lecture 40 Getting a Theme For Your Shopify Store

Lecture 41 Analyzing The Market & Finding Your Audience

Lecture 42 Doing E-Commerce The Right Way: Yellow Leaf Hammocks

Lecture 43 Doing E-Commerce The Right Way: Whipping Post

Lecture 44 Building an Email List Part 1

Lecture 45 Building an Email List Part 2

Lecture 46 Building an Email List Part 3

Lecture 47 E-Commerce Blogging: How To Build a Fanbase Through Your Blog

Section 6: Social Media

Lecture 48 Introduction To Social Media

Lecture 49 Introducing Influencer Marketing

Lecture 50 How To Use Influencer Marketing Platforms To Gain Exposure

Lecture 51 Facebook Overview

Lecture 52 Facebook Business Page Setup - Part 1

Lecture 53 Facebook Business Page Setup - Part 2

Lecture 54 Facebook Business Page Setup - Part 3

Lecture 55 Facebook Business Page Setup - Part 4

Lecture 56 Facebook Shop

Lecture 57 Facebook Pixel & Retargeting

Lecture 58 Facebook Ads Overview

Lecture 59 Twitter

Lecture 60 Instagram Part 1

Lecture 61 Instagram Part 2

Lecture 62 Snapchat

Lecture 63 Pinterest Business Profile Setup Part 1

Lecture 64 Pinterest Business Profile Setup Part 2

Lecture 65 Pinterest Boards & Pins

Lecture 66 Finding Great Content To Post On Social Media

Lecture 67 Creating Great Social Media Content

Lecture 68 YouTube Advertising & Video Ads

Section 7: Amazon

Lecture 69 Introduction To The Amazon FBA Platform & Sales Reports

Lecture 70 Amazon Sponsored Products / PPC

Lecture 71 Beyond FBA: Amazon Seller Central

Lecture 72 Beyond FBA: Vendor Express

Lecture 73 Beyond FBA: Vendor Central

Lecture 74 Amazon Product Launch Checklist

Lecture 75 Amazon Customer Service - How To Get Great Reviews & Feedback

Section 8: Inventory Storage & Fulfillment

Lecture 76 Inventory Storage Introduction

Lecture 77 Why Use a Third-Party Fulfillment Centre? - Part 1

Lecture 78 Why Use a Third-Party Fulfillment Centre? - Part 2

Lecture 79 How To Create Custom Shipping Boxes?

Lecture 80 Bonus: Fulfillment Centre Resources

Section 9: Product Branding

Lecture 81 Product Branding Overview

Lecture 82 Product Photography

Lecture 83 Custom Packaging - Part 1

Lecture 84 Custom Packaging - Part 2

Lecture 85 Insert Cards & Marketing Materials Part 1

Lecture 86 Insert Cards & Marketing Materials Part 2

Lecture 87 Insert Cards & Marketing Materials Part 3

Section 10: Retail & Wholesaling

Lecture 88 How I Made 50,000$ Profit With 1 Order In Retail!

Lecture 89 Finding Retailers & Distributors In Your Niche

Lecture 90 Creating a Company Presentation

Lecture 91 Contacting Retailers, Margin Calculation, Templates, & More

Lecture 92 Contracts & Agreements With Retailers

Lecture 93 Cold Call Guideline & Email Template

Section 11: Moving Forward

Lecture 94 Amazon in 2017 & Why You Should Expand Into New Sales Channels

Lecture 95 Amazon EU Overview

Lecture 96 Amazon Japan Overview

Lecture 97 Bonus: Amazon Japan Resources + Download

Lecture 98 Marketplaces Outside Amazon

Lecture 99 Walmart & Sears Overview

Lecture 100 JET Overview

Lecture 101 JET Dashboard Overview

Lecture 102 Newegg Overview

Lecture 103 Exhibitions & Expos

Lecture 104 Exhibiting Yourself

Lecture 105 Outsourcing

anyone with an entrepreneurial mind and interested in the Import/Export Industry,anyone who wants to import from China & sell your products from anywhere in the World,FBA (Fulfillment by Amazon) sellers,eBay sellers,Offline sellers (retail/wholesale) are also the perfect candidates for this course