Brand Design Master Course

Learn how to create unique visual identities for businesses

What you'll learn

Create visual identities for businesses

Design brand guidelines with ease

Develop logo, colour and typography systems

10x your current rates

Requirements

Prior design software and basic design skills.

Laptop with Adobe Illustrator, Photoshop and Premiere pro

Description

Is designing brand identities for businesses a passion of yours? This is the exact course you've been looking for! It teaches you how to build a brand from start to finish and includes dozens upon dozens of video tutorials.With this over 40 video series, you'll learn the fundamental elements of brand identity and how to apply them to your own real-world projects.You'll learn about the branding basics and psychological aspect of branding, designing logos and colour palettes, implementing typography, using photography effectively, presenting your work to your client and public and how to package and deliver the identity.Jump in the course now by clicking on the button belowGarneta Art School has created a course that would teach you how to create brand identities. You would learn;‌Developing client briefsDoing proper researchCreating stylescapes and style directionsBrand positioning, word mapping and sketchingDevelopment of logo and logo systemCreating colour and typography systemDesigning other brand elements like patterns and illustrationsUsing mock ups to communicate the identityPhotography style designClient presentationsPortfolio and case studiesCreating brand identity guidelines.Exporting and packaging files and brand assets for clients and other designers. TO GET THE BEST OF THIS COURSE, YOU NEED PRIOR DESIGN SOFTWARE SKILLS. THIS IS AN INTERMEDIATE LEVEL COURSE. IF YOU HAVE BEEN DESIGNING ONLY LOGOS OR JUST FLYERS AND SOCIAL MEDIA CONTENT IN THE PAST, OR YOU'VE BEEN DESIGNING FOR BRANDS AND YOU WANT TO UP YOUR SKILLS THEN YOU CAN TAKE THIS COURSE. This course is a perfect mix of theory and practical. Here are some free things you get along with this course.‌fake client briefs for practicepresentation templates so you don't have to design from scratchbrand identity guideline templateaccess to our tutors archive of free resources to help your design career.By taking this course you are able to charge 10x your current rate.Enroll now!

Overview

Section 1: BEFORE WE GET STARTED

Lecture 1 Course Introduction

Lecture 2 Share your work

Lecture 3 FREE RESOURCES

Section 2: RIGHT BEFORE YOU START DESIGNING

Lecture 4 Branding basics

Lecture 5 More on branding theory

Lecture 6 Dissecting piggyvest brand identity

Lecture 7 The client brief introduction

Lecture 8 Asking the right questions

Lecture 9 Research on competitors

Lecture 10 Researching competitors through behance

Lecture 11 Creating stylescapes

Lecture 12 Presenting your stylescapes

Lecture 13 Word Mapping

Section 3: IT'S TIME TO DESIGN THE LOGO

Lecture 14 Properties of a good logo

Lecture 15 Logo sketching

Lecture 16 Typography research

Lecture 17 Developing logo concepts in Adobe Illustrator

Lecture 18 Presenting the logo

Lecture 19 Perfecting the logo

Section 4: LOGO SYSTEM

Lecture 20 Understanding logo systems

Lecture 21 Developing the logo system for sliver touch

Section 5: TYPOGRAPHY SPEAKING THE BRAND VALUES

Lecture 22 Introduction to typography

Lecture 23 Developing the typography system using

Section 6: COLOUR BRINGS LIFE TO THE BRAND

Lecture 24 Colour psychology

Lecture 25 Colour research

Lecture 26 Picking the right colours for the brand

Lecture 27 Developing the color system

Section 7: BRAND PATTERNS AND ILLUSTRATIONS SPICE THINGS UP

Lecture 28 Introducing other brand assets

Lecture 29 Understanding the pattern tool in Adobe Illustrator

Lecture 30 Creating other brand assets and elements

Section 8: PHOTOGRAPHY THAT SELLS

Lecture 31 Selecting stock photos

Lecture 32 Creating photo rules by applying images to product catalog

Section 9: TELL THE STORY WITH MOCK UPS

Lecture 33 Understanding and selecting mock ups

Lecture 34 Using pre-made mock ups

Lecture 35 Using pre-made mock ups 2

Section 10: NOW LET'S SHOW

Lecture 36 Creating client presentation

Lecture 37 Creating brand identity guideline

Lecture 38 Creating a case study and portfolio

Lecture 39 Putting your work on Behance

Section 11: PACKAGING YOUR WORK

Lecture 40 Exporting and packaging files for client and designer

Lecture 41 Exporting and packaging files for client and designers 2

Lecture 42 Delivering through Google drive

Section 12: CONCLUSION

Lecture 43 BONUS LECTURE

Lecture 44 Brand design practice

Graphic designers who want to level up,Logo designers who want to know how to create full visual identities for businesses