«Bottom-Up Enterprise» by Madhu Viswanathan
«Bottom-Up Enterprise» by Madhu Viswanathan
English | ISBN: 9781783019243 | EPUB | 3.7 MB
English | ISBN: 9781783019243 | EPUB | 3.7 MB
This book is designed for two primary audiences - those interested in working in subsistence marketplaces, as well as those interested in applying the lessons learned (in such extreme contexts) to their own contexts, such as in advanced economies or in higher-income segments of developing economies. We aim to reach a diverse audience including practitioners in business, government, and social sectors; and researchers, educators, and students.