Blogging For Coaches, Consultants And Educators

Learn to write engaging and impactful blogposts for your coaching, consulting or educational business

What you'll learn
Plan out content for the next quarter for your blog
Plan and write five different types of post
Perfect the style of writing to use online as approriate for your audience
Use sources in an engaging way to increase authority while writing for a general audience
Write engaging story posts relevant to your educational, coaching or consulting blog
Confidently edit and proofread your posts
Learn where to include your keywords on your website to improve SEO (search engine optimisation) and grow your web traffic.
Get started with SEO and be found on Google by implementing SEO fundamentals
Requirements
A website and knowledge of how to post is an advantage, but not essential as you will write posts that you will also be able to use as guest posts on other people's blogs or sites like Medium.
No blog writing experience needed.
Description
The beginner's course to writing blog posts that engage your audience and position you as the go-to expert in your field. This course takes you step-by-step through the blog planning and writing process.You’ll nail your topics and decide on the best posts for your educational business.You'll learn about style, structure and voice in online writing.You'll have the confidence to write different types of posts that are suitable for your online audience. You'll learn how to share expert content and tell relevant and compelling stories.AND, I won’t just teach you how to write your posts, but the course design allows you to follow simple exercises to get the work done.Course content: 1. Planning and focus2. Crafting & structuring posts3. Compelling story posts4. Style and voice in online writing 5. Profile posts 6. Review posts 7. Adding value with embedded posts 8. Using sources & writing for a general audience 9. Editing and proofreading your postsCourse resources:An implementation workbook with step-by-step exercisesGuide on where to include keywords on your post for SEO (search engine optimisation)A guide to writing engaging titles for your postsEditing and proofreading checklistWhat a previous student has to say:Lizzy is a thoughtful teacher with relevant, easy to understand content and valuable practice steps for true learning and implementation. Her course took me from zero knowledge of blogging to a published blog and stockpile of posts ready to be published!Lara Kitts, special needs mama

Overview

Section 1: Planning and focus

Lecture 1 Welcome!

Lecture 2 Introduction

Lecture 3 Planning and focus

Section 2: Crafting and structuring posts

Lecture 4 Crafting and structuring posts

Section 3: Story posts

Lecture 5 Story posts

Section 4: Style and voice in online writing

Lecture 6 Style and voice in online writing

Section 5: Profile posts

Lecture 7 Profile posts

Section 6: Review posts

Lecture 8 Review posts

Section 7: Embedded posts

Lecture 9 Adding value with embedded posts

Section 8: Using sources and writing for a general audience

Lecture 10 Using sources and writing for a general audience

Section 9: Editing and proofreading blog posts

Lecture 11 Editing and proofreading your blogposts

Section 10: Extra Content Search Engine Optimisation content with SEO expert Nicki Sciberas

Lecture 12 SEO Welcome Video

Lecture 13 Learn where to include your keywords on your website to improve SEO

Lecture 14 Get started with SEO and be found on Google by implementing SEO fundamentals

Coaches, consultants and educators who want to start a blog for their business