Become A Product Manager | Learn The Skills & Get The Job

The most complete course available on Product Management. 13+ hours of videos, activities, interviews, & more

What you'll learn
Understand the varying role of a Product Manager through different types and sizes of companies
Decide which type of Product Manager best fits one's goals and personality
Understand the Product Lifecycle and how it applies to every product
Understand the modern Product Development Process that both Fortune 500s and Startups adhere to
Know how to identify ideas worth pursuing and dedicating resources to
Understand how to get at the root of customer pain points
Understand and communicate customer pain by type and frequency
Assess the core problem of a product
Find and compare competitors and competing products
Differentiate between Direct, Indirect, Substitute, and Potential competitors
Understand the process of Customer Development and how it relates to being a Product Manager
How to find potential interviewees for product interviews, user tests, and exploratory interviews
How to structure and run a customer interview
How to model interview questions correctly while avoiding bias
Navigate the four different types of customer interviews
Find potential interviewees both internally and externally
Write emails that will get users and potential customers to respond
Build user personas based on both qualitative and quantitative data
Understand the difference between a wireframe, a mockup, and a prototype
Sketch out a wireframe with just a pen and paper
Use Balsamiq to create wireframes at an intermediate level
Use a sketch system called POP for digitizing product sketches
Create specs for epics and user stories
Properly apply acceptance criteria
Run a variety of MVP experiments, such as pitch experiments, redirects, shadow buttons, and more
Correctly evaluate which product metrics to track and which to ignore
Apply the AARRR framework to your product
Apply the HEART framework to your product
Track your metrics using a variety of software
Create a product and feature roadmap
Create a product backlog and properly prioritize features
Calculate team velocity and build estimations for product delivery
Understand the difference between Agile and Waterfall development
Understand the difference between two popular Agile frames: Scrum and Kanban
Learn software development concepts like APIs, mobile development, Front End, Back End, MySQL, programming frameworks, and more
Communicate effectively with all the stakeholders of a product
Communicate effectively with engineers in a way they will appreciate and understand
Communicate effectively with designers by focusing on the things they care about most
Communicate effectively with executives and higher-ups
Understand the role of technology in modern Startups and Fortune 500s
Understand the basics of "The Cloud" and Servers vs. Clients
Understand the basics of front-end vs. back-end technology, tech stacks, and how they integrate together
Understand the basics of APIs, what they do, what they look like, and how your team might use them
Understand how to obtain relevant experience to set up for a transition to Product Management
Build a portfolio that will assist in a hiring application
How to self-brand online and build a following pre-hire
What to look for in Product Management jobs and what to ignore
How to apply insider tips and tricks to getting hired as a Product Manager
Craft a resume that appeals to a hiring manager for Product Management placement
Ace the Product Manager interview
Excel beyond getting hired
Requirements
No pre-requisites, although familiarity with basic business concepts is helpful
Description
**Updated August 2022: Over 4,000 students who have taken this course have gotten jobs as Product Managers! Students now work at companies like Google, Zynga, Airbnb, Wal-Mart, Dell, Booking. com, Jet. com, Vodafone, HomeAway, Boeing, Freelancer. com, Wayfair, & more!**The most updated and complete Product Management course on Udemy! You'll learn the skills that make up the entire Product Management job and process: from ideation to market research, to UX wireframing to prototyping, technology, metrics, and finally to building the product with user stories, project management, scoping, and leadership. We even have interviews with real life PMs, Q&A sessions with students, and a comprehensive guide to preparing and interviewing for a Product Management job. Right now, there are over 3,000+ job listings worldwide that are looking for Product Managers, that pay on average $100,000 / year. The demand for Product Management is increasing at an insane rate. More and more companies are finally figuring out how important this discipline and this role is to their success. But how exactly do you get into the field? There aren't any degrees in Product Management & there are no certifications. Most Product Managers get into the field through luck or connections. That ends here - we'll get you up to date on ALL the skills you need to learn Product Management AND have the best chance at getting the job you want. There's no more ambiguity to it. We'll show you what you need to know and what you have to do - all taught from a Product Management insider.Students aren't required to know anything beforehand - we'll teach you the fundamentals, how to apply them, how to develop into an advanced product manager, and finally how to maximize your chances to get a job as a Product Manager.Your instructors:Cole Mercer has been a Senior Product Manager at Soundcloud, Bonobos, Mass Relevance, and has taught the Product Management course at General Assembly in Manhattan, NYC.Evan Kimbrell is a Top rated Udemy instructor with 11 courses on everything Entrepreneurship. His courses have over 630,000 students, 32,000+ 5 star reviews, and an average rating of 4.9 / 5.0.

Overview

Section 1: Before Starting the Course

Lecture 1 Course Overview

Lecture 2 First Thing to Do

Lecture 3 Choose your own adventure - we'll tell you which lectures to watch *SAVE TIME!*

Lecture 4 Join our community on Slack!

Lecture 5 Review sheets, activities, & resources - all in one PDF!

Section 2: Introduction to Product Management

Lecture 6 What is a Product Manager?

Lecture 7 What is a Product?

Lecture 8 [ACTIVITY] The Big, Bloated, Blue Bird

Lecture 9 Three Different Types of Product Manager Roles

Lecture 10 How to Think About the Type of PM You Want to Be

Lecture 11 Product vs. Project Management

Lecture 12 A Day in the Life

Lecture 13 Why Product Management is Awesome

Lecture 14 Hooray for free stuff!

Lecture 15 Q&A Section 2: SQL, Service Businesses, and All About Being a PM

Lecture 16 Section 2: Review & Recap

Section 3: Introduction to Product Development

Lecture 17 The Four Major Phases of the Product Lifecycle

Lecture 18 [ACTIVITY] Six Products Four Phases - Can you guess which?

Lecture 19 Product Lifecycle Phases: Real World Examples

Lecture 20 The Product Development Process

Lecture 21 Getting Deeper Into the Product Development Process

Lecture 22 What is "Lean Product Development"?

Lecture 23 What is "Agile"?

Lecture 24 What is "Scrum" and How Does it Work?

Lecture 25 What is "Kanban" and How Does it Work?

Lecture 26 What is Waterfall Development?

Lecture 27 Real World Examples of Waterfall and Agile

Lecture 28 Section 3: Review & Recap

Section 4: Ideas and User Needs

Lecture 29 Introduction to Ideas and User Needs

Lecture 30 Where Ideas Come From as a PM

Lecture 31 Getting to the Real User Needs

Lecture 32 [ACTIVITY]: Separating the Signal from the Noise

Lecture 33 Users vs. Customers

Lecture 34 Section 4: Review & Recap

Section 5: Competitive and Market Analysis

Lecture 35 Market Research - Sizing the Market

Lecture 36 Introduction to Finding Competitors

Lecture 37 Finding Competitors as a Product Manager

Lecture 38 Direct / Indirect / Potential Competitors and Their Impact

Lecture 39 The Five Criteria for Understanding Competitors

Lecture 40 The Last Three Criteria for Understanding Competitors

Lecture 41 What's a Feature Table?

Lecture 42 Putting Together a Feature Table

Lecture 43 [ACTIVITY] Oculus Rift Between Your Friends

Lecture 44 Practice Building a Feature Table

Lecture 45 Analyze Specific Features

Lecture 46 [ACTIVITY] Wunderlist and Their Not-So-Wunderful Dilemma

Lecture 47 Monitoring Competitors

Lecture 48 What Do We Ultimately Care About as a PM?

Lecture 49 Section 5: Review & Recap

Section 6: Customer Development

Lecture 50 What is Customer Development?

Lecture 51 The Four Types of Interviews

Lecture 52 Key Differences in Customer Development

Lecture 53 Who You Should Talk To

Lecture 54 Finding Interviewees Externally

Lecture 55 Finding Interviewees Internally

Lecture 56 How to Get Them to Talk

Lecture 57 Practice Writing Emails

Lecture 58 How to Run a Customer Interview Correctly

Lecture 59 Putting the GO in Pokemon Go

Lecture 60 Good Questions, Bad Questions

Lecture 61 Building User Personas Off Your Interviews

Lecture 62 Real World Example of a User Persona

Lecture 63 The Product Manager & The Data Diet

Lecture 64 Section 6: Review & Recap

Section 7: Designing and Running Experiments

Lecture 65 What is an MVP?

Lecture 66 How do product managers think about MVPs?

Lecture 67 7 steps to running an MVP experiment

Lecture 68 Identifying your assumptions

Lecture 69 FOLLOW ALONG: Let's identify the assumptions for Zirx

Lecture 70 Finding the riskiest assumption of them all

Lecture 71 Making decisions: The risk / difficulty square

Lecture 72 What is a hypothesis?

Lecture 73 Putting together a hypothesis

Lecture 74 FOLLOW ALONG: Identifying Zirx's hypothesis

Lecture 75 What's a minimum criteria for success?

Lecture 76 Creating a formula for your MCS

Lecture 77 OPTIONAL: Making the calculation for startups

Lecture 78 MVP techniques: emails, shadows, & whoops

Lecture 79 More MVP techniques: walk me throughs & pitch experiments

Lecture 80 Even more MVP techniques: bellhops, Dorothy, & Frankensteins

Lecture 81 In depth: Email based MVPs

Lecture 82 In depth: Shadow buttons

Lecture 83 In depth: Coming soon & 404 MVPs

Lecture 84 In depth: Explainer videos

Lecture 85 In depth: Piecemeal MVPs

Lecture 86 In depth: Concierge service MVPs

Lecture 87 OPTIONAL: How do big companies think about MVP experiments?

Lecture 88 Evaluating results & Learning from them

Lecture 89 Section 7: Review & Recap

Section 8: Conceptualizing the Solution

Lecture 90 Introduction to Wireframing

Lecture 91 Wireframe, Mockup, Prototype

Lecture 92 Let's Jump into Sketching

Lecture 93 Sketching Out a Mobile App

Lecture 94 OPTIONAL: Using POP features in Marvel

Lecture 95 Intro to Balsamiq

Lecture 96 Building YouTube in Balsamiq

Lecture 97 Section 8: Review & Recap

Section 9: Metrics for Product Managers - Defining Success and Measuring Results

Lecture 98 Introduction to Metrics

Lecture 99 Real Life Examples of Metrics

Lecture 100 Metrics of All Kinds

Lecture 101 How to Pick Good Metrics

Lecture 102 Using the HEART Metrics Framework - Part 1

Lecture 103 Using the HEART Metrics Framework - Part 2

Lecture 104 Using the AARRR (Pirate) Metrics Framework

Lecture 105 Tracking Your Metrics in Practice

Lecture 106 Section 9: Review & Recap

Section 10: Building the Product - Project Management for PMs

Lecture 107 Introduction to Epics

Lecture 108 Let's Get Into Epic Specs

Lecture 109 User Stories and Acceptance Criteria

Lecture 110 Real Life Example of Epics, Specs, User Stories, and the Backlog

Lecture 111 Estimations and Velocity

Lecture 112 Roadmapping

Lecture 113 Prioritization

Lecture 114 Section 10: Review & Recap

Section 11: Working with People and Stakeholders

Lecture 115 General Communication Skills

Lecture 116 Working with Engineers

Lecture 117 Working with Designers

Lecture 118 Working with Executives and Others

Lecture 119 Section 11: Review & Recap

Section 12: Technology for Product Managers

Lecture 120 Why Learn Technology?

Lecture 121 "The Cloud", Servers, Clients, and the Inner Workings of the Internet

Lecture 122 Understanding the Front End, Back End, and Tech Stacks

Lecture 123 Understanding APIs - Application Programming Interfaces

Lecture 124 Additional Technology

Lecture 125 Section 12: Review & Recap

Section 13: What You Should Do to Prepare Yourself for the Job

Lecture 126 Getting Relevant Experience

Lecture 127 Building a Portfolio with a Side Project

Lecture 128 Branding Yourself

Lecture 129 Section 13: Review & Recap

Section 14: How to Look for a Job in Product Management

Lecture 130 Where to Look and What to Look For

Lecture 131 Inside Advice on Your PM Job Hunt

Lecture 132 Section 14: Review & Recap

Section 15: How to Get the Job in Product Management

Lecture 133 Resumes

Lecture 134 Interviewing for Product Management

Lecture 135 How to Answer Interview Questions the Right Way

Lecture 136 Insider Tips for Getting the Job

Lecture 137 Section 15: Review & Recap

Section 16: After You've Got the Job

Lecture 138 The First Things to Do

Lecture 139 End of Course

Section 17: Extended Interviews with Current Product Managers

Lecture 140 Interview with Daniel Demetri, Product Lead @ Earnest, Ex-PM @ Google

Lecture 141 Interview with David Lifson, VP of Product @ Homepolish

Lecture 142 Q&A Section 2 (part 1): Introduction to Product Management

Lecture 143 Q&A Section 2 (part 2): Introduction to Product Management

Section 18: Bonus Section

Lecture 144 Bonus Lecture

Anyone looking to get a job in Product Management,Anyone wanting to transition into Product Management,Already established Product Managers who want to advance their skillset,Entrepreneurs looking to master the product development process